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Your knowledge comes first
An assistant should understand the business it represents. Start with your own sources and improve the answers over time.
About InsertChat
The team behind your AI front desk.
MindCrafters LLC builds InsertChat so small businesses can answer every customer, from the first question to the next appointment.
InsertChat is an AI front desk for small businesses, built by MindCrafters LLC. Its AI receptionist answers phone calls, and the same assistant replies to website chat, email, SMS, and WhatsApp from your business knowledge. It captures leads, books appointments, and hands conversations to your team in one shared inbox.
What InsertChat does
Running a business means doing the work and being there for the people who need it, often at the same moment. InsertChat gives every customer conversation a place to land while your team is busy. Our AI receptionist answers calls, the same assistant replies to website chat, email, texts, and WhatsApp, and every conversation reaches your team in one shared inbox.
It answers from your business knowledge, books appointments on your calendar, and asks a person to step in when a customer needs one. You choose how it speaks, which tools it uses, and what waits for your approval. See how it works for home service companies, medical practices, professional firms, and other industries, or compare plans and pricing.
Founder: Zakaria Mehbi
InsertChat was founded by Zakaria Mehbi, who leads the product at MindCrafters LLC. Zakaria writes InsertChat’s guides on AI receptionists, website chat, and human handoff. Follow Zakaria on LinkedIn and X.
Guides by Zakaria
- AI Call Center: What It Is and How It Works
- After-Hours Message Examples: 34 Scripts
- AI Receptionist Prompt Examples by Industry
- AI Receptionist Pros and Cons: Honest Guide
- AI Receptionist vs Human Receptionist: Compared
- AI Receptionist vs IVR and Auto Attendant
- Answering Service Pricing: Rates Compared
- 34 Appointment Reminder Text Templates
- Business Phone Greeting Examples: 52 Scripts
- The Cost of Missed Calls: How to Calculate It
- Do AI Receptionists Sound Human? What to Expect
- Holiday Phone Greeting Examples: 33 Scripts
- How AI Receptionists Book Appointments
- How Much Does a Receptionist Cost in 2026?
- How to Add an AI Chatbot to Your Website
- How to Answer a Business Phone Professionally
- How to Reduce Appointment No-Shows: 12 Ways
- How to Set Up an AI Receptionist, Step by Step
- Is an AI Receptionist HIPAA Compliant?
- Receptionist Phone Scripts for 16 Common Calls
- Speed to Lead: What It Is and How to Improve It
- Virtual Receptionist vs Answering Service
- AI Receptionist Cost: Real 2026 Prices Compared
- AI Receptionist for Small Business: 2026 Guide
- AI Receptionist vs Answering Service: True Cost
- What Is an AI Receptionist? How It Works (2026)
- How to Connect Your First AI Front Desk Channel
- What Is an AI Front Desk? How InsertChat Works
- AI Knowledge Base Checklist: What to Add First
- AI Chatbot Human Handoff: How to Set It Up
How we keep this site accurate
Every product, plan, and integration fact on this website is checked against the InsertChat app before it is published, and each page shows the date its facts were last reviewed. Prices come from the same billing plans you see at checkout.
- Competitor comparisons link each vendor’s own public page and show the date we checked it. Anything we could not verify says so.
- Industry scenarios and the Northstar Home Services demo are illustrative examples with fictional businesses, labeled as such.
- We don’t publish invented testimonials, ratings, or customer numbers.
Spot something out of date? Email support@insertchat.com and we’ll correct it.
Company and contact
InsertChat is a product of MindCrafters LLC. For product questions, account help, or working with us, contact our team or email support@insertchat.com. Read our privacy policy and terms of service.
Official InsertChat profiles:
People stay in the conversation
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