AI assistant
Answer every website visitor
Answer questions from your business information and guide visitors to the next step.
AI assistants and AI receptionists for small businesses
Every visitor and caller gets an answer.
Paste your website. In five minutes, create an AI assistant for your website or an AI receptionist for your phone. It answers questions, captures leads, handles routine requests, and brings in your team when needed.
- 5 min
- to set up
- 58
- languages
- 24/7
- always on
- Your brand
- start to finish
YourBrand Assistant
Do you ship to Canada, and how long does it take?
Yes — we ship to Canada in 3 to 5 business days. Want me to start your order?
Assistant is typing
Trusted by businesses like
Start with the job
Choose how customers reach you.
Use an AI assistant for your website, an AI receptionist for your phone, or both.
AI receptionist
Answer every incoming call
Answer callers, capture what they need, and transfer them when a person should take over.
Try it live
Hear an AI dental receptionist in action.
Call our demo dental office and talk with an InsertChat AI receptionist. Try asking about office hours, accepted insurance, or booking an appointment.
Call the dental office+1 (442) 259-9771US number · Carrier rates may apply
Five minutes from website to first answer
Paste it. Test it. Go live.
Use the business information you already publish. No scripts to write, no code to install before you can hear or see it work.
- 1
Paste your website
InsertChat reads your services, products, hours, policies, FAQs, and brand.
Add your website - 2
Test real questions
Chat with your AI assistant or call your AI receptionist before customers use it.
Ready to test - 3
Go live
Publish the assistant on your website or connect your phone number when you are ready.
Website or phone
Verified customer reviews
What customers say after going live.
Small businesses use InsertChat to answer routine questions, help customers after hours, and get up and running quickly.
5.0 rating on G2 Read reviews Fewer repeat questions
Maya R.
Ecommerce Director
B2C apparel brand
“Our shoppers ask the same sizing and shipping questions all day. The agent answers those in our brand voice, and our team only jumps in when someone actually needs a person.”
Answers after hours
Nina A.
Studio Owner
B2C fitness studio
“Parents message us at night about classes, pricing, and makeups. InsertChat handles the simple stuff right away, so my front desk is not waking up to a pile of repeats.”
Live in one afternoon
Leah T.
Founder
B2C skincare shop
“We connected our product guides and return policy, then put the agent on the store. It started giving clean answers the same afternoon, which is usually not how software setup goes.”
See what customers get
Answers first. Features second.
Start with a working AI assistant or AI receptionist. Add lead capture, human handoff, reports, integrations, and branding when your business needs them.
Text agents
It answers like someone who knows your business.
Visitors ask. It answers in seconds using your business information, with tables, pictures, forms, and buttons right in the chat.
- Answers in seconds, day and night
- Shows tables, charts, and buttons
- Understands pictures and files
- Looks and sounds like your brand
Which plan is best for a small bakery?
Pro fits you best. Here is the quick math:
Pro$98/mo
Agency$198/mo
Best pick: Pro
Compare plansSee pricesTalk to a human
Smart follow-upsReads pictures & documentsAdjustable thinking depthSource citationsFile uploads40+ AI modelsAnswer quality modesYour colors & avatarPassword-protected
Voice and phone
It picks up the phone, too.
Get a real phone number. The AI answers every call, day or night. Want to talk yourself? Jump into the call live.
- A real phone number of your own
- The AI answers and speaks naturally
- Jump into any live call
- Talk to the widget by voice
+1 (415) 555-0132Live call02:41
Caller
Hi, are you open on Sunday?
AI
We are open Sunday, 10am to 4pm. Want me to book you a table?
Take over call
Real phone numbersAI answers every callJump in liveVoice in the widgetPush-to-talkPick the voiceCall analytics
Trained on your stuff
It learns from everything you already have.
Point it at your website, files, and videos. It reads them all and answers from what you actually said — with links to prove it.
- Web pages, PDFs, docs, and product lists
- YouTube videos and help articles
- Re-reads your pages when they change
- Answers in 58 languages
What it learned from
Returns policy Read
Shipping FAQ Read
Product catalog Read
Setup video Read
Answer
Returns are free within 30 days. Here is the policy.
From your Returns page
Websites & sitemapsPDFs & documentsYouTube videosProduct catalogsCloud storageText notes & Q&AAuto re-check weeklyOnly your sourcesUp to 50,000 sources
It gets things done
It does not just talk. It takes action.
Book meetings, save leads, take payments, and check orders — right inside the chat. Over 25 tools built in.
- Book meetings and save leads
- Take Stripe payments in the chat
- Check orders in Shopify and WooCommerce
- Fill forms and open tickets
Can I book a call and pay the deposit now?
Meeting booked
Fri, 2:00 PM
Deposit
$49.00
Web searchRead web pagesLead captureEmail transcriptsTicketsHuman handoffCharts & diagramsScheduled tasksMemory
Automations
It works while you sleep.
Set it once. It re-reads your site, sends reports, writes posts, and alerts your team when a chat needs help.
- Re-reads your website on a schedule
- Emails you reports automatically
- Runs jobs on a timer
- Alerts your team when chats stall
Schedules
Re-read websiteWeeklyOn
Monthly report1st of the monthOn
Escalate quiet chatsAfter 5 minOn
Auto-send AI repliesAlwaysOn
Auto re-read your siteScheduled tasksAuto monthly reportsInbox escalationEmail autopilot
Shared inbox and handoff
When it is tricky, your team steps in.
The AI writes the reply. Your team sends it, edits it, or takes over the chat. Gmail and Outlook connect in one click.
- One inbox for chat, email, and voice
- The AI drafts every reply for your team
- Take over any chat, hand it back anytime
- Syncs with Gmail and Outlook
My order has not arrived yet.
AI drafted this reply
So sorry about that! It ships tomorrow. Want a refund or a reship?
SendEdit Take over
Sara took over
Hi, this is Sara — I have upgraded you to express shipping, free.
Web, email, WhatsApp & phoneAI reply draftsTake over anytimeGmail & OutlookSaved repliesTeam notesAuto-escalationAssignments & prioritiesKeyboard shortcutsDesktop alerts
Insights and reports
See what your customers keep asking.
See what people ask, how they feel, and what they bought. Get a clean report in your inbox every month.
- Every chat sorted by feeling and topic
- Spot what customers cannot find
- Track sales and happy customers
- A PDF report emailed to you monthly
This week
HappyPricing questionBought
Top topics
Shipping42%
Pricing28%
Returns18%
Monthly report
1,284 chats · 92% CSAT
Always on the record Credit log Activity log Conversation log
12 dashboardsMood & topic for every chatMonthly PDF by emailTeam leaderboardSatisfaction scoresCredit & activity logsFull history
Connects to your tools
It works with what you already use.
Send leads to your other apps with Zapier, chat on WhatsApp, and plug into hundreds more. Developers get an API too.
- Zapier and hundreds of apps
- WhatsApp and website widget
- REST API, webhooks, and MCP
- Shopify, Wix, Webflow, and more
Your assistant
and hundreds more
and hundreds moreNew leadZapierGoogle Sheet Sent
ZapierWhatsAppShopifyWixWebflowWordPressWooCommerceGoogle Tag ManagerREST APIWebhooksMCPChrome extension
Put it anywhere
On your site, or its own page.
Add a chat bubble, drop it inside a page, or share a link. It looks like your brand everywhere.
- A bubble in the corner
- Inside any page
- Its own full page
- A link you can share
Bubble
In your page
Full page
Share linkchat.yourbrand.com
Chat bubbleInline embedFull-page chatShare linksTeaser messagesAuto-open rulesGreat on phonesCopy-paste install
Plans for small businesses
Start with one assistant. Add more as you grow.
Choose a plan based on how many assistants, sources, conversations, and team members your business needs.
Built for website and phone assistants
Launch without a rebuild
Upgrade when you need more
Pro
$98/mo
One branded assistant with copyright removal included.
- 3 assistant
- 1,000 approved sources
- 3 workspace seat
- 5,000 credits per month
- Weekly insights
- Pages, docs, videos, and FAQs
Popular
Agency
$198/mo
Client delivery with 20 assistants, custom domain, branded email, and data exports.
- 20 assistant
- 5,000 approved sources
- 5 workspace seat
- 10,000 credits per month
- Weekly insights
- Pages, docs, videos, and FAQs
Safety
Your data stays your data.
SOC 2 Type II examined. GDPR and CCPA aligned. HIPAA-ready. We never train AI on your data — and we never share it.
Common questions
Your questions, answered.
Tap any question about the product, pricing, security, or setup to see a straight answer.
InsertChat
Answers about InsertChat
Hi! Tap any question below and I'll answer it for you.
0 of 21 questions explored Instant answers
Product questions
What is InsertChat?
InsertChat is a white-label AI assistant for your website. Train it, brand it, publish it, and learn from visitor questions.
How does InsertChat use my website content?
Connect approved pages, docs, videos, FAQs, policies, and other sources. InsertChat turns them into source-backed answers and next steps.
Can I control the assistant's tone and sources?
Yes. Choose its sources, tone, welcome message, and prompts so it stays on brand.
How does InsertChat stay accurate?
Answers use approved content and source links. Analytics show unclear or missing answers so you can improve coverage.
Can it collect leads or route support questions?
Yes. InsertChat can collect details, qualify intent, add context, and send chats to the right inbox, CRM, workflow, or person.
Can I control how the assistant behaves?
Yes. Control prompts, model choice, tool access, and the branded assistant experience so behavior stays consistent.
Which AI models can I use?
InsertChat supports multiple model providers. Choose each assistant's model for quality, speed, and cost, or use BYOK.
Can I pick different models for different workflows?
Yes. Use a faster model for common questions and a stronger model for complex reasoning. InsertChat supports that balance per conversation.
Where can I deploy an assistant?
Use a widget, embed, full-page assistant, custom domain, in-app embed, or API. Reuse one setup across surfaces.
Do I need coding skills?
No. Build and deploy AI assistants using our visual builder. The embed code is one line of JavaScript.
Can I customize the branding and UI?
Yes. Customize the assistant name, logo, colors, welcome message, suggested prompts, tone, domain, and white-label presentation.
Can I use my own domain?
Yes. Custom domains are supported, typically via enterprise options.
Does InsertChat support voice?
Yes. Voice dictation and text-to-speech let users speak instead of type.
Does InsertChat support vision?
Yes. Enable vision for assistants when images help clarify a request or context.
What tools and integrations are supported?
Zendesk, HubSpot, Shopify, WooCommerce, calendar booking, web search, Perplexity, and webhooks for your own systems.
Can I control which tools the assistant is allowed to use?
Yes. Tool access is controlled per assistant so you enable only what you need.
Can the agent hand off to a human?
Yes. Configure human handoff so the agent escalates when needed. Full conversation history is passed along.
Do you provide analytics?
Yes. Track chats, leads, feedback, top questions, unanswered questions, most-used sources, and content gaps.
Is it mobile friendly?
Yes. The widget and embeds work well on desktop and mobile with no separate experience needed.
What's the fastest path to a successful deployment?
Start with one assistant and a small set of high-value sources. Iterate using real questions from analytics.
What is the fastest way to get started?
Create an account. Connect one key source. Ask a test question, brand the assistant, then publish it on one page.
Pricing questions
What do I pay for with InsertChat?
Pricing depends on assistants, sources, usage, seats, and white-label needs. Check the pricing page for current tiers.
How much does InsertChat cost?
Plans start at $98/month. Verify the latest pricing and included limits on the pricing page.
Is pricing per seat?
Pricing is oriented around assistants, content sources, usage, white-label needs, seats, and client-site complexity.
Can I start small and upgrade later?
Yes. Start with self-serve, validate your use case, then scale up as needed.
Where can I review cancellation terms?
Review current cancellation and data-retention terms before starting.
Do you offer enterprise pricing?
Yes. Enterprise plans cover larger orgs, advanced requirements, and custom deployment needs.
Do you support annual billing?
Yes. Toggle to annual billing on the pricing page and get 2 months free. For invoicing or procurement workflows, contact us.
What happens if we hit limits?
You get a warning before a limit. Upgrade or reduce usage anytime. Nothing stops without notice.
What counts as a source?
A source is any connected URL, document, YouTube link, or knowledge input. Your plan sets the source limit.
Is there a max file size for uploads?
Yes. Plans enforce a max file size per upload. Check your plan details on the pricing page.
What are credits?
Credits budget your usage across conversations, sources, and tools. They keep costs predictable as you scale.
Do you charge for all messages, even unresolved ones?
Use approved knowledge and enable tools only when needed. Check the pricing page for how usage is measured.
Can I control which models we use so costs do not spike?
Yes. Choose the model per chat to balance quality, speed, and budget for different workflows.
Do I need to buy separate subscriptions for each model?
No. Keep assistant setup in one place and choose supported models behind the branded experience without separate visitor-facing tools.
What is BYOK?
Bring Your Own Key. Use your own provider API key for model access to consolidate billing or apply your own setup.
If I use BYOK, do I still pay InsertChat?
Yes. InsertChat still provides the agent product: knowledge, deployments, tools, analytics, and governance. Model provider usage is billed separately.
Can I use my own logo and domain?
Yes. Public plans include white-label access. Check the pricing page for current logo, domain, and assistant limits.
Does InsertChat replace support staff?
No. Deploy agents for common questions and use handoff to humans for edge cases and high-stakes requests.
What's the ROI case for pricing?
ROI comes from better discovery, fewer repeat questions, more leads, and clearer content gaps.
Can I test before I commit?
Start self-serve to validate your workflow. For guided proof-of-concept or enterprise requirements, contact us.
Do you have discounts for startups or nonprofits?
If pricing is a blocker, contact us with your context.
What's included in enterprise that self-serve might not cover?
Higher source volume, more assistants, custom domains, BYOK, S3-compatible source sync, role-based access controls, advanced integrations, and security review support.
Can I use InsertChat on multiple websites or products?
Yes. Deploy agents across website, in-app embed, and API. See pricing details for how that maps to your plan.
If I stop paying, do I lose my data?
Retention depends on your plan terms. Contact us for specific export or retention guarantees before purchase.
What if InsertChat isn't a fit after we try it?
Share what didn't work and we'll help you decide whether to tune the setup or move on.
How do I start?
Start a 7-day free trial. Review current trial terms before starting.
What if InsertChat isn't a fit after we try it?
Share what didn't work and we'll help you decide whether to tune the setup or move on.
How do I start?
Start a 7-day free trial. Review current trial terms before starting.
Security questions
Where is my data stored?
Security, privacy, retention, deletion, and data-use details require scoped review for the intended deployment.
What is InsertChat, from a privacy standpoint?
InsertChat connects approved sources to AI models. Privacy depends on sources, enabled tools, and who can access the assistant.
What gets sent to AI model providers?
Your prompt and relevant context excerpts from connected sources are sent to the selected model provider to generate an answer.
Do you use our data to train models?
No. InsertChat requires review of current data-use and model-provider terms.
Is my data isolated from other customers?
Yes. Data is scoped to your account and agents. Sources and conversations remain isolated.
Can I delete data?
Yes. Delete sources, conversation history, leads, and feedback at any time.
What data does InsertChat store?
Agent configuration, connected knowledge sources, and conversation data needed for the experience and analytics.
Can I keep an agent private?
Yes. Choose public or private agents depending on whether anyone or only authenticated users can access the embed.
Do you have role-based access controls?
Yes. Control who can manage agents and data with role-based access.
What is BYOK from a privacy standpoint?
You provide the model API key. Prompts and context still go to that provider, so review its policies.
Can I restrict what the agent can do?
Yes. Control tool enablement per assistant to limit actions to only what is necessary.
Can we limit exposure of sensitive data in the agent?
Yes. Scope sources to what should be answerable and limit tool enablement to only what is required.
Can I export or audit what users asked?
Yes. Analytics show what people ask. Contact us for exports for audits or internal reporting.
Do you support GDPR?
Security, privacy, retention, deletion, and data-use details require scoped review for the intended deployment.
Can you provide a DPA?
Yes. Our DPA covers processing obligations, subprocessors, and deletion/return terms. Contact us to request it.
Do you list subprocessors?
Yes. Subprocessors are documented in the DPA. Request it or contact us for details.
How do you handle security questionnaires?
Contact us and we provide the right documentation for your security review process.
Is InsertChat safe to embed on a public website?
Yes, when configured correctly. Ground answers in approved sources and keep tool access controlled.
What if we need a private deployment or special requirements?
Enterprise plans cover custom deployment, advanced controls, and procurement constraints. Contact us to discuss.
How do privacy requests work (access, deletion)?
Submit privacy requests through the contact page. We route them to the right process.
Where can I request security documentation?
Submit security inquiries through the contact page.
Do you support self-hosting?
Yes. Enterprise plans include self-hosting and bring-your-own-LLM options.
How do I evaluate InsertChat?
Start with non-sensitive data during the free trial. When ready, request our security questionnaire and DPA.
Integrations questions
What integrations are available?
InsertChat supports CRM, support, ecommerce, calendar, webhook, search, and automation tools. Examples include HubSpot, Zendesk, Shopify, Zapier, and APIs.
Can I connect to Slack?
Yes. Deploy your agent directly to Slack so approved users can interact in channels or DMs.
Do you integrate with HubSpot?
Yes. Sync leads, contacts, and conversation data directly into HubSpot.
Can I use InsertChat with Zendesk?
Yes. Ticket creation, handoffs, and syncing support conversations are all supported.
Do you support Shopify?
Yes. Your agent can answer product questions, check order status, and assist with common e-commerce queries.
What about WooCommerce?
Yes. WooCommerce works similarly to Shopify with access to product catalogs and order information.
Can I connect Google Drive or Docs?
Yes. Connect Google Drive, Docs, and related Google sources as knowledge sources.
Do you have a Zapier integration?
Yes. Connect InsertChat with thousands of apps via Zapier to automate workflows and sync data.
Can the agent search the web?
Yes. Enable web search so the agent can find current information beyond your knowledge base.
Do you support calendar booking?
Yes. The agent can schedule meetings directly during conversations.
Can I use webhooks?
Yes. Send events to your own systems for custom integrations and real-time notifications.
Do you have an API?
Yes. Full REST API for creating agents, managing sources, and interacting with conversations programmatically.
Can I install it with Google Tag Manager?
Yes. Install via script embed or Google Tag Manager.
Can I embed it in my product?
Yes. Use in-app embeds for a native feel, or the API to build a custom interface.
Do you support custom SMTP?
Yes. Custom domain and SMTP options are available so outbound messaging aligns with your infrastructure.
How do I connect my first integration?
Start your trial, go to Settings > Integrations, and connect the tools your assistant needs for the first workflow.
Free Tools questions
What are InsertChat free tools?
They are lightweight AI tools for one job, like content generation, rewriting, planning, or formatting.
Do I need an account to use the free tools?
No. The free tools are designed for instant use so you can test a workflow before moving into a full InsertChat setup.
How are the free tools different from full AI assistants?
Free tools solve one narrow job. Full assistants add grounding, branding, integrations, analytics, and workflow control.
Can I turn a free-tool workflow into an InsertChat agent later?
Yes. Start with one free tool. Move to InsertChat when you need branding, website content, lead capture, or automation.
Why are there so many categories on the free-tools page?
Categories narrow the catalog quickly. Use search and filters to find the right tool without scrolling.
What should I do if I need more than one-off generation?
Use the free tool to test the output. Move to InsertChat when you need prompts, branding, integrations, or workflow controls.
Your AI assistant can be working in five minutes.
Choose website or phone, paste your website, test real customer questions, and go live under your brand.
7-day free trial