Traditional website search
- Requires the right keyword
- Returns a list of pages
- Hides visitor intent
- Rarely reveals content gaps
Branded AI assistants for content-rich websites
Turn your content into a branded AI assistant
Train an assistant on website URLs, documents, videos, Q&A, and owned content. Publish it under your brand so visitors can ask, find answers, share contact details, request help, and reveal what content they need next.
3-day free trial · No charge during trial
Problem
Your website already has the answers
Visitors just do not always know where to look. Search only helps when people know the right keyword. Navigation only helps when they know the right path.
InsertChat
- Accepts natural-language questions
- Answers from approved content
- Links visitors to sources
- Captures leads, handoff, tickets, transcripts, and content gaps
Product loop
From content library to visitor intelligence
Train it, control it, publish it, capture the next step, and improve from every conversation.
1
Train on your owned knowledge
Import website URLs, documents, YouTube videos, approved Q&A, and raw source text. Keep answers grounded with source boundaries.
2
Control the assistant experience
Set the assistant name, instructions, interface, smart suggestions, sharing behavior, and answer rules.
3
Publish where visitors need help
Launch as a floating bubble, in-page window, or direct assistant link. Configure the launcher, color, notifications, and install code.
4
Add visitor actions
Capture leads, hand off to people, create support tickets, send transcripts, mark conversations resolved, and connect to HubSpot, Zendesk, Shopify, WooCommerce, and Stripe.
5
Learn from every conversation
Review chats, lead quality, tickets, feedback, and insights to understand what visitors ask, where content is missing, and which conversations are worth follow-up.
Visitor questions
Built for the questions search does not handle well
Visitors do not always know your categories, keywords, or site structure. They know what they need.
PublisherWhich article should I read first?Recipe brandWhich recipe can I make with chickpeas and no dairy?EcommerceWhich product is best for a small apartment?AssociationWhere can I find the guide for first-time members?VenueWhat events are family-friendly this weekend?EducationDo you have anything for beginners?Public infoCan you explain this policy in plain English?High intentCan I talk to someone about pricing?
Visitor actions
When visitors are ready, help them take the next step
InsertChat does more than answer questions. It helps your team act on visitor intent.
Capture leads
Collect contact details from high-intent visitors and review lead quality scores.
Route support
Create tickets when visitors need follow-up from your team.
Hand off to humans
Escalate conversations to your team or live chat provider when AI should not handle the next step.
Send transcripts
Let visitors receive a copy of the conversation.
Sync context
Connect conversation data to CRM, ecommerce, and support workflows.
Buyer paths
Built for website discovery
Marketing, digital, content, ecommerce, and agency buyers each start from a different bottleneck. The job is the same: make owned content easier to find.
Discovery loop
1Visitors ask in their own words
2Answers come from approved content
3Teams see what people cannot find
One assistant, five buyer priorities.
Each path starts with the same visitor problem and ends with the outcome that buyer owns.
Lead capture
Marketing
Campaigns, guides, and offers get missed after launch.
Create branded paths that drive discovery, engagement, and lead capture.
Site UX
Digital
Search, menus, filters, and CMS structure make visitors guess.
Add conversational discovery without rebuilding navigation or search.
Content ROI
Content
Evergreen content gets buried behind keywords and categories.
Guide visitors to articles, guides, resources, recipes, events, and answers.
Guided buying
Ecommerce
Large catalogs and buying guides are hard to browse from specific questions.
Help visitors ask naturally and find the right product, guide, recipe, resource, or policy.
Client delivery
Agencies
Custom crawling, RAG, UI, hosting, and reporting slow client delivery.
Launch white-label assistants for content-heavy clients from one platform.
Owned content to visitor action
Everything behind a branded website assistant
InsertChat brings together content ingestion, answer boundaries, website publishing, lead capture, human handoff, tickets, transcripts, integrations, and visitor insights in one platform.
Knowledge
Website URLs
Pages and sitemaps
Documents
PDF, Word, Excel
Videos
YouTube and transcripts
Guardrails
Approved sources
Bounded answers
Brand voice
Tone and prompts
Visitor interface
Logo and colors
Publish
Website widget
Floating bubble
In-page window
Embedded assistant
Direct link
Shareable assistant
Actions & insights
Lead capture
Quality scoring
Human handoff
Route with context
Tickets
Follow-up requests
InsertChat
Branded website assistant
What you get
Publish
Floating bubble
Website launcher
In-page window
Embedded assistant
Direct link
Shareable page
Custom domain
Under your brand
Visitor actions
Capture leads
High-intent visitors
Human handoff
Escalate with context
Create tickets
Support follow-up
Send transcripts
Visitor copy
Insights
Top questions
Visitor intent
Content gaps
Missing answers
Feedback
Weak answers
Lead quality
Follow-up signals
Integrations
HubSpot
CRM context
Zendesk
Ticket context
Shopify
Catalog questions
Webhooks
Custom routing
Features
Website-ready visitor engagement
Ground the assistant in approved content, publish it under your brand, route the next step, and improve from real questions.
Train on your content library
Use website URLs, documents, videos, Q&A, and raw source text to create an assistant that understands your owned knowledge.
app.insertchat.com
Knowledge
Approved content sources
506 URL sources connected
Documents, videos, Q&A, and raw source text ready
Sources
🌐
Resource center URLs
506 pages
📄
buyer-guides.pdf
34 guides
✓
Approved Q&A
128 answers
Best-fit websites
Best for content-rich websites
InsertChat is strongest when your site already has valuable information and visitors need a faster way to find the right answer.
Publishers and media
Help readers find stories, explainers, archives, and guides.
Food and recipe brands
Guide visitors from ingredients, diets, occasions, and preferences to the right recipe.
Content-rich ecommerce
Help shoppers find products, policies, buying guides, comparisons, and support answers.
Associations and nonprofits
Make member, donor, public, and policy resources easier to navigate.
Venues and events
Answer questions about schedules, access, amenities, planning, and visitor information.
Education and resources
Help learners, families, staff, or visitors find the right resource faster.
Insights
Learn what visitors are trying to find
The assistant does not just answer questions. It gives your team a new layer of visitor intent data.
Top questions
Unanswered questions
Content gaps
Most-used sources
Weak answers
High-intent conversations
Collected leads
Tickets created
Customer proof
Proof from content-rich websites
Teams use InsertChat to improve content discovery, capture high-intent visitors, and learn what their audience cannot find.
Visitor experience
"Readers were asking for guides we already had. InsertChat gave them a branded way to ask in plain language and reach the right article without digging through the archive."
Whitney S.
Audience Development Lead, Digital publisher
Website team
"The useful signal is not just the answer. We can see which questions visitors repeat, which sources they use, and where our resource center needs clearer content."
Patrick B.
Director of Digital Experience, Member association
Website team
"Campaign visitors ask specific questions before they convert. The assistant answers from our guides, then captures the hand-raisers with the conversation context included."
Rebecca L.
Marketing Director, Education resource brand
Website team
"We connected articles, PDFs, and FAQs without turning the content library into a perfect database first. The assistant started giving source-backed answers the same week."
Priya M.
Content Director, Professional education site
Website team
"We white-labeled an assistant for a content-heavy client without building crawling, chat UI, hosting, and reporting from scratch. It looked like part of their site."
Julien P.
Agency Founder, Web agency
Visitor experience
"Readers were asking for guides we already had. InsertChat gave them a branded way to ask in plain language and reach the right article without digging through the archive."
Whitney S.
Audience Development Lead, Digital publisher
Website team
"The useful signal is not just the answer. We can see which questions visitors repeat, which sources they use, and where our resource center needs clearer content."
Patrick B.
Director of Digital Experience, Member association
Website team
"Campaign visitors ask specific questions before they convert. The assistant answers from our guides, then captures the hand-raisers with the conversation context included."
Rebecca L.
Marketing Director, Education resource brand
Website team
"We connected articles, PDFs, and FAQs without turning the content library into a perfect database first. The assistant started giving source-backed answers the same week."
Priya M.
Content Director, Professional education site
Website team
"We white-labeled an assistant for a content-heavy client without building crawling, chat UI, hosting, and reporting from scratch. It looked like part of their site."
Julien P.
Agency Founder, Web agency
Visitor experience
"Shoppers ask from use case, room size, and return-policy details, not just product names. InsertChat helps them compare guides and products before they contact us."
Maya R.
Ecommerce Director, Home goods brand
Visitor experience
"Visitors can ask about events, access, amenities, and planning from one place. When the answer needs follow-up, the transcript gives staff the context."
Elliot C.
Visitor Experience Manager, Regional venue
Website team
"The assistant deflects repeat policy and program questions from approved pages, but it still routes people to us when they need a person."
Nina A.
Communications Director, Nonprofit resource center
Visitor experience
"Our recipe archive is valuable, but search was not enough. Visitors can now ask by ingredient, diet, or occasion and get a useful path through the content."
Grant M.
Head of Content, Food media brand
Visitor experience
"We connected product guides, policies, and support content, then published the assistant on the store. Visitors get cleaner answers and better next steps."
Leah T.
Founder, Specialty ecommerce brand
Visitor experience
"Shoppers ask from use case, room size, and return-policy details, not just product names. InsertChat helps them compare guides and products before they contact us."
Maya R.
Ecommerce Director, Home goods brand
Visitor experience
"Visitors can ask about events, access, amenities, and planning from one place. When the answer needs follow-up, the transcript gives staff the context."
Elliot C.
Visitor Experience Manager, Regional venue
Website team
"The assistant deflects repeat policy and program questions from approved pages, but it still routes people to us when they need a person."
Nina A.
Communications Director, Nonprofit resource center
Visitor experience
"Our recipe archive is valuable, but search was not enough. Visitors can now ask by ingredient, diet, or occasion and get a useful path through the content."
Grant M.
Head of Content, Food media brand
Visitor experience
"We connected product guides, policies, and support content, then published the assistant on the store. Visitors get cleaner answers and better next steps."
Leah T.
Founder, Specialty ecommerce brand
Document Classification
Data Protection
Security Briefing
Declassified
Public Release Authorized
REF: IC-SEC-2026-001DATE: 15 MAY 2026PAGES: 1/1
Executive Summary
Your data is stored on European servers. Never used for AI training. Deletable at any time. GDPR compliant with DPA available on request.
SEC-001DECLASSIFIED
Data Residency
Primary infrastructure in Frankfurt and Amsterdam. Your data never leaves the EU unless you explicitly choose a non-EU region.
Status: ACTIVE
SEC-002DECLASSIFIED
GDPR Compliance Status
Full compliance with General Data Protection Regulation (EU) 2016/679. Annual audits conducted by independent authorities.
Status: VERIFIED
SEC-003DECLASSIFIED
Zero Data Training Policy
InsertChat maintains a strict policy of never using customer data for AI model training. All data remains property of the customer.
Status: ENFORCED
SEC-004DECLASSIFIED
Enterprise-Grade Security
AES-256 encryption at rest. TLS 1.3 in transit. 24/7 monitoring. Regular penetration testing by independent auditors.
Status: ACTIVE
Authorized By
InsertChat Security
This document has been approved for public release
Pricing
Priced for content-rich sites
Start with one branded assistant for visitor discovery, then avoid stitching together separate search, chat, analytics, and white-label work.
Separate tools
$197 /mo
Search and discovery tooling
Site search, overlays, and content recommendation add-ons
Chat widget or bot builder
Generic website chat without deep content grounding
Analytics and feedback tools
Separate reporting for questions, gaps, leads, and feedback
White-label implementation work
Developer time to make multiple tools feel client-ready
A representative monthly stack for piecing together search, chat, analytics, and white-label implementation work.
InsertChat Starter
$98 /mo
$78.40/mo annually
Website URLs, documents, videos, Q&A, and raw source text
White-label brand controls and approved-source guardrails
Lead capture, human handoff, tickets, transcripts, and feedback
Visitor questions, content gaps, source usage, and high-intent conversations
Annual savings
$1,188
Based on this representative stack, before you factor in time spent stitching tools together or reconciling fragmented visitor data.
Questions & answers
Common questions
Open any question to see a short, plain answer.
InsertChat
Product FAQ
Hey! 👋 Browsing Product questions. Tap any to get instant answers.
0 of 13 questions explored Instant replies
Product FAQ
What is InsertChat?
InsertChat is a white-label AI assistant platform for content-rich websites. Train an assistant on owned content, publish it under your brand, add visitor actions, and learn from the questions people ask.
What content can InsertChat learn from?
InsertChat can learn from website URLs, sitemaps, documents, PDFs, office files, YouTube videos, approved Q&A, and raw source text. The goal is to make the content you already own easier for visitors to use.
How does InsertChat keep answers accurate?
Answers are grounded in the sources you connect. You can refresh sources, review conversations, and use unanswered questions or weak answers to improve coverage over time.
Can it answer only from approved sources?
Yes. You can keep answers bounded to approved content so visitors get a source-backed experience instead of generic AI responses.
Where can I publish the assistant?
Publish it as a website bubble, in-page window, full-page assistant, direct link, or custom-domain page. Use the format that fits the visitor journey.
Can it capture leads and route follow-up?
Yes. InsertChat can collect contact details, request human handoff, create tickets, send transcripts, and sync conversation context to CRM, ecommerce, support, or webhook workflows.
What visitor insights do we get?
Track top questions, unanswered questions, content gaps, most-used sources, weak answers, high-intent conversations, collected leads, tickets, and feedback patterns.
Can I customize the branding and UI?
Yes. Customize the assistant name, logo, colors, welcome message, suggested prompts, tone, domain, and white-label presentation.
Do I need to rebuild search, navigation, or my CMS?
No. InsertChat adds a conversational discovery layer to the website you already have, so visitors can ask in their own words while your existing content stays in place.
Do I need coding skills?
No. You can connect sources, customize the assistant, and publish with a small install snippet. Web or agency partners can help when the site needs a more controlled rollout.
Can I use my own domain?
Yes. Custom domains are supported, typically via enterprise options.
What tools and integrations are supported?
HubSpot, Zendesk, Shopify, WooCommerce, Stripe, Zapier, webhooks, and visitor-action tools such as lead capture, tickets, human handoff, transcripts, and feedback.
What's the fastest path to a successful deployment?
Start with one assistant and a focused set of high-value sources. Test real visitor questions, brand the experience, publish on a controlled page, then expand from analytics.
Turn your content into a branded AI assistant
Train an assistant on website URLs, documents, videos, Q&A, and owned content. Publish it under your brand so visitors can ask, find answers, share contact details, request help, and reveal what content they need next. 3-day free trial. No charge during trial. Cancel anytime.
3-day free trial · No charge during trial