Content
Website pages
URLs and sitemaps
Documents
PDF, Word, Excel
Videos
YouTube and transcripts
Branded AI assistant
Turn your content libraryinto a branded AI assistant
Train an assistant on your owned content, launch it under your own logo, domain, tone, and brand experience, then learn what visitors are trying to find.
7-day free trial · No charge during trial
Buyer paths
Built for website discovery
Marketing, digital, content, ecommerce, and agency buyers each start from a different bottleneck. The job is the same: make owned content easier to find.
Marketing
Bottleneck
Campaigns, guides, and offers get missed after launch.
Path
Create branded paths that drive discovery, engagement, and lead capture.
- Lead capture
- Content ROI
Learn more
Digital
Bottleneck
Search, menus, filters, and CMS structure make visitors guess.
Path
Add conversational discovery without rebuilding navigation or search.
- Website UX
- Discovery analytics
Learn more
Content
Bottleneck
Evergreen content gets buried behind keywords and categories.
Path
Guide visitors to articles, guides, resources, recipes, events, and answers.
- Content gaps
- Top questions
Learn more
Ecommerce
Bottleneck
Large catalogs and buying guides are hard to browse from specific questions.
Path
Help visitors ask naturally and find the right product, guide, recipe, resource, or policy.
- Product discovery
- Guided buying
Learn more
Agencies
Bottleneck
Custom crawling, RAG, UI, hosting, and reporting slow client delivery.
Path
Launch white-label assistants for content-heavy clients from one platform.
- Client branding
- Reusable delivery
Learn more
Owned content
Content to assistant
Connect owned content, shape the brand experience, publish on your website, and learn from visitor questions.
Brand
Logo and colors
Match your website
Assistant tone
Brand-safe answers
Custom domain
assistant.yourbrand.com
Launch
Website widget
Bubble and iframe
Full-page assistant
Shareable destination
Lead capture
Forms and inbox
Learn
Top questions
Visitor intent
Content gaps
Missing answers
Source usage
Most-used content
Process
How it works
Go from owned content to a branded website assistant in three steps.
1
Connect your content library
Import website pages, sitemaps, PDFs, documents, videos, help docs, product pages, or resource libraries.
2
Match the assistant to your brand
Set the logo, colors, welcome message, suggested prompts, tone, copyright, and white-label controls.
3
Launch and learn
Publish the assistant on your website, then review visitor questions, lead captures, and content gaps.
Features
Website-ready assistant
Ground it in content, match the brand, publish it where visitors need help, and improve it from real questions.
Train on your content library
Import website pages, docs, videos, FAQs, and resource libraries so the assistant answers from owned content instead of generic memory.
app.insertchat.com
Knowledge Base
Train your agent on your data
Drop files or paste URLs
PDF, DOCX, CSV, TXT, URLs, Sitemaps
Sources
No sources added yet
Content, Brand, Launch, Learn
From launch to insight
Turn owned content into a useful visitor experience, launch it under your brand, and learn what visitors need next.
Content
Train on owned content
Import owned content, keep sources organized, refresh them as the site changes, and ground answers in approved material.
- Sitemap and URL import
- Documents and PDFs
- Grounded answers
Start here when the content library keeps growing but discovery is not getting easier.
Brand
Launch under your brand
Use InsertChat as the white-label layer for a customer-facing assistant that looks, sounds, and behaves like your own website experience.
- White-label controls
- Suggested prompts
- Custom domain
Use this when the assistant must feel client-ready, brand-safe, and publishable.
Learn
Learn what visitors need
Analytics show the questions visitors ask, where the assistant needs better sources, and which conversations indicate lead or support intent.
- Top questions
- Content gaps
- High-intent chats
Use this when marketing, digital, and content leaders need better visitor intent data.
Pricing
Priced for content-rich sites
Start with one branded assistant for visitor discovery, then avoid stitching together separate search, chat, analytics, and white-label work.
Separate tools
$197 /mo
Search and discovery tooling
Site search, overlays, and content recommendation add-ons
Chat widget or bot builder
Generic website chat without deep content grounding
Analytics and feedback tools
Separate reporting for questions, gaps, leads, and feedback
White-label implementation work
Developer time to make multiple tools feel client-ready
A representative monthly stack for piecing together search, chat, analytics, and white-label implementation work.
InsertChat Starter
$98 /mo
$78.40/mo annually
Website, document, video, and FAQ sources
White-label assistant experience
Visitor questions, content gaps, and lead capture
Website widget, full page, embed, and custom domain
Annual savings
$1,188
Based on this representative stack, before you factor in time spent stitching tools together or reconciling fragmented visitor data.
Trusted by businesses
Verified customer reviews
98% customer satisfaction across verified first-party reviews. Businesses use InsertChat to replace separate AI subscriptions, launch AI agents faster, and answer from their own content.
"We had ChatGPT, Claude, and a couple of random tools floating around. InsertChat pulled the assistant workflow into one place, and now every source stays connected."
Whitney S.
Growth & Marketing Leader, Software marketplace
"I set up the customer agent without pulling in engineering. By the next day it was answering onboarding questions, handling billing basics, and cutting repeat tickets every morning."
Patrick B.
Head of Engineering, Customer onboarding platform
"We use InsertChat as the assistant hub for our site now. Need a doc answer, a branded response, or a quick content check? It is just there, instead of another tab someone has to remember."
Rebecca L.
Customer Experience Manager, Commerce platform
"The knowledge base was the part that surprised me. We connected our docs and FAQs, and the agent started giving useful answers without us rebuilding everything into some perfect format first."
Priya M.
Product Manager, B2B SaaS company
"I white-labeled a client agent in the first week and it looked like something we had built ourselves. That changed the conversation from "can we offer AI?" to "how many clients want this?""
Julien P.
Agency Founder, Client services agency
"We had ChatGPT, Claude, and a couple of random tools floating around. InsertChat pulled the assistant workflow into one place, and now every source stays connected."
Whitney S.
Growth & Marketing Leader, Software marketplace
"I set up the customer agent without pulling in engineering. By the next day it was answering onboarding questions, handling billing basics, and cutting repeat tickets every morning."
Patrick B.
Head of Engineering, Customer onboarding platform
"We use InsertChat as the assistant hub for our site now. Need a doc answer, a branded response, or a quick content check? It is just there, instead of another tab someone has to remember."
Rebecca L.
Customer Experience Manager, Commerce platform
"The knowledge base was the part that surprised me. We connected our docs and FAQs, and the agent started giving useful answers without us rebuilding everything into some perfect format first."
Priya M.
Product Manager, B2B SaaS company
"I white-labeled a client agent in the first week and it looked like something we had built ourselves. That changed the conversation from "can we offer AI?" to "how many clients want this?""
Julien P.
Agency Founder, Client services agency
"Our shoppers ask the same sizing and shipping questions all day. The agent answers those in our brand voice, and store staff only step in when someone actually needs a person."
Maya R.
Ecommerce Director, B2C apparel brand
"We use it before sales calls now. The agent pulls account notes, writes a first-pass brief, and saves me from opening six tabs just to remember what a prospect asked last time."
Elliot C.
Revenue Operations Lead, B2B analytics platform
"Parents message us at night about classes, pricing, and makeups. InsertChat handles the simple stuff right away, so my front desk is not waking up to a pile of repeats."
Nina A.
Studio Owner, B2C fitness studio
"The useful part was how fast people adopted it. Support uses it for answers, marketing uses it for drafts, and nobody had to learn some big new system first."
Grant M.
Operations Manager, B2B logistics company
"We connected our product guides and return policy, then put the agent on the store. It started giving clean answers the same afternoon, which is usually not how software setup goes."
Leah T.
Founder, B2C skincare shop
"Our shoppers ask the same sizing and shipping questions all day. The agent answers those in our brand voice, and store staff only step in when someone actually needs a person."
Maya R.
Ecommerce Director, B2C apparel brand
"We use it before sales calls now. The agent pulls account notes, writes a first-pass brief, and saves me from opening six tabs just to remember what a prospect asked last time."
Elliot C.
Revenue Operations Lead, B2B analytics platform
"Parents message us at night about classes, pricing, and makeups. InsertChat handles the simple stuff right away, so my front desk is not waking up to a pile of repeats."
Nina A.
Studio Owner, B2C fitness studio
"The useful part was how fast people adopted it. Support uses it for answers, marketing uses it for drafts, and nobody had to learn some big new system first."
Grant M.
Operations Manager, B2B logistics company
"We connected our product guides and return policy, then put the agent on the store. It started giving clean answers the same afternoon, which is usually not how software setup goes."
Leah T.
Founder, B2C skincare shop
Questions & answers
Commonquestions
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InsertChat
Product FAQ
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Product FAQ
What is InsertChat?
InsertChat is a white-label AI assistant platform for content-rich websites. Train an assistant on owned content, brand it, publish it on your website, and learn from visitor questions.
What's the difference between an agent and an InsertChat agent?
A basic chatbot is prompt-only. InsertChat assistants are grounded in your approved sources, configurable per use case, brandable for your website, and able to use scoped tools when follow-up is needed.
How do agents stay accurate and avoid hallucinations?
Ground your agent in approved owned content and keep it fresh. Use analytics to find gaps and improve coverage over time.
What can I connect as knowledge?
URLs, sitemaps, documents (PDF and office files), media like YouTube and audio, and structured data. The goal is a clear source of truth for answers.
Do sources stay up to date?
Yes. Refresh sources on demand or set up scheduled refresh depending on the source type.
Can I control how the agent behaves?
Yes. Control prompts, model choice, tool access, and the branded assistant experience so behavior stays consistent.
Which AI models can I use?
InsertChat supports multiple model providers. Choose the model behind each assistant for quality, speed, and cost, or use BYOK to manage provider access yourself.
Can I pick different models for different workflows?
Yes. Use a faster model for common questions and a stronger model for complex reasoning. InsertChat supports that balance per conversation.
Where can I deploy an agent?
Website widget, embedded window, full-page assistant, custom domain, in-app embed, or API. Keep one assistant setup and reuse it where visitors need it.
Do I need coding skills?
No. Build and deploy AI agents using our visual builder. The embed code is one line of JavaScript.
Can I customize the branding and UI?
Yes. Customize the assistant name, logo, colors, welcome message, suggested prompts, tone, domain, and white-label presentation.
Can I use my own domain?
Yes. Custom domains are supported, typically via enterprise options.
Does InsertChat support voice?
Yes. Voice dictation and text-to-speech let users speak instead of type.
Does InsertChat support vision?
Yes. Enable vision for agents when images help clarify a request or context.
What tools and integrations are supported?
Zendesk, HubSpot, Shopify, WooCommerce, calendar booking, web search, Perplexity, and webhooks for your own systems.
Can I control which tools the agent is allowed to use?
Yes. Tool access is controlled per agent so you enable only what you need.
Can the agent hand off to a human?
Yes. Configure human handoff so the agent escalates when needed. Full conversation history is passed along.
Do you provide analytics?
Yes. Track chats, leads, feedback, top questions, unanswered questions, most-used sources, and content gaps.
Is it mobile friendly?
Yes. The widget and embeds work well on desktop and mobile with no separate experience needed.
What's the fastest path to a successful deployment?
Start with one agent and a small set of high-value sources. Iterate using real questions from analytics.
What is the fastest way to get started?
Create an account, connect one high-value content source, ask a test question, brand the assistant, then publish it on a controlled website page.
Pricing FAQ
What do I pay for with InsertChat?
Pricing is based on how many agents you run, what knowledge sources you connect, and how much conversation usage you drive. Check the pricing page for current tiers.
How much does InsertChat cost?
Plans start at $98/month. Verify the latest pricing and included limits on the pricing page.
Is pricing per seat?
Pricing is oriented around assistants, content sources, usage, white-label needs, seats, and client-site complexity.
Can I start small and upgrade later?
Yes. Start with self-serve, validate your use case, then scale up as needed.
Can I cancel anytime?
Yes. Cancel anytime with no long-term contract. Your data remains available for 30 days after cancellation.
Do you offer enterprise pricing?
Yes. Enterprise plans cover larger orgs, advanced requirements, and custom deployment needs.
Do you support annual billing?
Yes. Toggle to annual billing on the pricing page and save 20%. For invoicing or procurement workflows, contact us.
What happens if we hit limits?
You will get a notification before you hit a limit. Upgrade your plan anytime with one click, or reduce usage. Nothing stops working without warning.
What counts as a source?
A source is any connected item your agent learns from: a URL, document, YouTube link, or other knowledge input. Your plan determines how many you can connect.
Is there a max file size for uploads?
Yes. Plans enforce a max file size per upload. Check your plan details on the pricing page.
What are credits?
Credits budget your usage across conversations, sources, and tools. They keep costs predictable as you scale.
Do you charge for all messages, even unresolved ones?
Ground answers in your knowledge and enable tools only when needed to control cost. Check the pricing page for how usage is measured.
Can I control which models we use so costs do not spike?
Yes. Choose the model per chat to balance quality, speed, and budget for different workflows.
Do I need to buy separate subscriptions for each model?
No. Keep assistant setup in one place and choose supported models behind the branded experience without separate visitor-facing tools.
What is BYOK?
Bring Your Own Key. Use your own provider API key for model access to consolidate billing or apply your own setup.
If I use BYOK, do I still pay InsertChat?
Yes. InsertChat still provides the agent product: knowledge, deployments, tools, analytics, and governance. Model provider usage is billed separately.
Can I use my own logo and domain?
Yes. Public plans include white-label access. Check the pricing page for current logo, domain, and assistant limits.
Does InsertChat replace support staff?
No. Deploy agents for common questions and use handoff to humans for edge cases and high-stakes requests.
What's the ROI case for pricing?
Buyers see value when assistants improve content discovery, handle repeat questions, capture leads, and reveal content gaps. Best ROI comes from grounding on your sources and iterating with analytics.
Can I test before I commit?
Start self-serve to validate your workflow. For guided proof-of-concept or enterprise requirements, contact us.
Do you have discounts for startups or nonprofits?
If pricing is a blocker, contact us with your context.
What's included in enterprise that self-serve might not cover?
Higher source volume, more assistants, custom domains, BYOK, S3-compatible source sync, role-based access controls, advanced integrations, and security review support.
Can I use InsertChat on multiple websites or products?
Yes. Deploy agents across website, in-app embed, and API. See pricing details for how that maps to your plan.
If I stop paying, do I lose my data?
Retention depends on your plan terms. Contact us for specific export or retention guarantees before purchase.
What if InsertChat isn't a fit after we try it?
Share what didn't work and we'll help you decide whether to tune the setup or move on.
How do I start?
Start a 7-day free trial with full access. A credit card is required to begin, but you are not charged during the trial.
Security FAQ
Where is my data stored?
European servers. GDPR compliant, never used for training, and deletable at any time.
What is InsertChat, from a privacy standpoint?
A branded AI assistant platform that connects to your approved sources and uses model providers to generate responses. Privacy depends on what you ingest, what tools you enable, and who can access the assistant.
What gets sent to AI model providers?
Your prompt and relevant context excerpts from connected sources are sent to the selected model provider to generate an answer.
Do you use our data to train models?
No. InsertChat never uses your data to train models.
Is my data isolated from other customers?
Yes. Data is scoped to your account and agents. Sources and conversations remain isolated.
Can I delete data?
Yes. Delete sources, conversation history, leads, and feedback at any time.
What data does InsertChat store?
Agent configuration, connected knowledge sources, and conversation data needed for the experience and analytics.
Can I keep an agent private?
Yes. Choose public or private agents depending on whether anyone or only authenticated users can access the embed.
Do you have role-based access controls?
Yes. Control who can manage agents and data with role-based access.
What is BYOK from a privacy standpoint?
You provide your own API key for model access. Prompts and context are still sent to the provider, so review their policies for your compliance needs.
Can I restrict what the agent can do?
Yes. Control tool enablement per agent to limit actions to only what is necessary.
Can we limit exposure of sensitive data in the agent?
Yes. Scope sources to what should be answerable and limit tool enablement to only what is required.
Can I export or audit what users asked?
Yes. Analytics show what people ask. Contact us for exports for audits or internal reporting.
Do you support GDPR?
Yes. Full GDPR compliance with Data Processing Addendum (DPA) available on request.
Can you provide a DPA?
Yes. Our DPA covers processing obligations, subprocessors, and deletion/return terms. Contact us to request it.
Do you list subprocessors?
Yes. Subprocessors are documented in the DPA. Request it or contact us for details.
How do you handle security questionnaires?
Contact us and we provide the right documentation for your security review process.
Is InsertChat safe to embed on a public website?
Yes, when configured correctly. Ground answers in approved sources and keep tool access controlled.
What if we need a private deployment or special requirements?
Enterprise plans cover custom deployment, advanced controls, and procurement constraints. Contact us to discuss.
How do privacy requests work (access, deletion)?
Submit privacy requests through the contact page. We route them to the right process.
Where can I request security documentation?
Submit security inquiries through the contact page.
Do you support self-hosting?
Yes. Enterprise plans include self-hosting and bring-your-own-LLM options.
How do I evaluate InsertChat?
Start a free trial with non-sensitive data. When ready, request our security questionnaire and DPA.
Integrations FAQ
What integrations are available?
InsertChat supports CRM, support, ecommerce, calendar, webhook, search, and automation integrations. Common examples include HubSpot, Zendesk, Shopify, WooCommerce, Zapier, and custom REST APIs.
Can I connect to Slack?
Yes. Deploy your agent directly to Slack so approved users can interact in channels or DMs.
Do you integrate with HubSpot?
Yes. Sync leads, contacts, and conversation data directly into HubSpot.
Can I use InsertChat with Zendesk?
Yes. Ticket creation, handoffs, and syncing support conversations are all supported.
Do you support Shopify?
Yes. Your agent can answer product questions, check order status, and assist with common e-commerce queries.
What about WooCommerce?
Yes. WooCommerce works similarly to Shopify with access to product catalogs and order information.
Can I connect Google Drive or Docs?
Yes. Connect Google Drive, Docs, and related Google sources as knowledge sources.
Do you have a Zapier integration?
Yes. Connect InsertChat with thousands of apps via Zapier to automate workflows and sync data.
Can the agent search the web?
Yes. Enable web search so the agent can find current information beyond your knowledge base.
Do you support calendar booking?
Yes. The agent can schedule meetings directly during conversations.
Can I use webhooks?
Yes. Send events to your own systems for custom integrations and real-time notifications.
Do you have an API?
Yes. Full REST API for creating agents, managing sources, and interacting with conversations programmatically.
Can I install it with Google Tag Manager?
Yes. Install via script embed or Google Tag Manager.
Can I embed it in my product?
Yes. Use in-app embeds for a native feel, or the API to build a custom interface.
Do you support custom SMTP?
Yes. Custom domain and SMTP options are available so outbound messaging aligns with your infrastructure.
How do I connect my first integration?
Start your trial, go to Settings > Integrations, and connect the tools your assistant needs for the first workflow.
Free Tools FAQ
What are InsertChat free tools?
They are lightweight AI utilities you can use without building a full assistant first. Each tool focuses on one output like content generation, rewriting, planning, or formatting.
Do I need an account to use the free tools?
No. The free tools are designed for instant use so you can test a workflow before moving into a full InsertChat setup.
How are the free tools different from full AI agents?
Free tools solve one narrow job in a single screen. Full InsertChat assistants add owned-content grounding, branded deployment, integrations, analytics, and workflow control across real visitor use cases.
Can I turn a free-tool workflow into an InsertChat agent later?
Yes. Start with a single free tool to validate demand, then move the workflow into an InsertChat assistant when you need branding, website content, lead capture, or automation.
Why are there so many categories on the free-tools page?
The categories help narrow a very large catalog quickly. Search plus category filters should get you to the right tool without scrolling through the full list.
What should I do if I need more than one-off generation?
Use the free tool to prove the output you want, then move into InsertChat when you need reusable prompts, branded assistant deployment, integrations, or governed workflows.
Turn your content library into a branded AI assistant
Train an assistant on your owned content, launch it under your own logo, domain, tone, and brand experience, then learn what visitors are trying to find. 7-day free trial. No charge during trial. Cancel anytime.
7-day free trial · No charge during trial