3.2x
Engagement increase
White-label AI assistant for your website
Turn your website into a branded AI assistant
Answer questions, collect leads, route support, and guide visitors using your website and docs.
Free trial3-day free trial
Quick setup<10 minutes
Secure and privateYour data stays yours
YourBrand Assistant
Visitor
Which guide should I read before choosing a plan?
YourBrand Assistant
Start with the Beginner's Guide. Then compare the Plan Overview and Pricing FAQ. I found three approved sources.
Sources
Beginner's Guide
Plan Overview
Pricing FAQ
Ask anything...
Powered by YourBrand
91%
Resolution rate
3.2x
Higher engagement
8.7h
Avg. weekly time saved
98%
User satisfaction
Built for businesses that need clear results.
91%
Resolution rate
4.9 / 5
Customer satisfaction
23%
Conversion lift
Visitor journey
Turn lost visits into clear next steps
Visitors have questions about products, pricing, policies, support, and next steps. InsertChat helps them ask, get answers, and move forward.
- Answer questions from the information your business already trusts
- Capture intent before visitors leave
- Reduce repeated support requests and manual follow-up
Without InsertChat
- 1Visitor has a question
- 2Searches the site
- 3Opens multiple pages
- 4Still unsure what to do
- 5Leaves or contacts support
With InsertChat
- Ask in plain language
- Get a source-backed answer
- See the right links or next step
- Share details when needed
- Move forward with confidence
Search vs assistant
Search gives pages. InsertChat gives answers.
Search makes visitors dig. InsertChat gives a clear answer, useful links, and the next step.
Traditional website search
Can I return this product?
4 pages found
Returns & Refunds Policy
Return within 30 days. Item must be unused...
How to Start a Return
Follow these steps to create your return request and ship your item back...
Refunds: Processing & Timing
Once we receive your return, refunds are issued to your original payment...
Exchanges & Store Credit
Prefer a different size or item? Learn about exchanges and store credit...
Visitors still have to dig and decide.
vs
InsertChat assistant
You can return it within 30 days. Keep it unused and in original condition. I can show the steps or connect support.
Key details
- 30-day return window
- Items must be unused
- Original packaging may be required
Helpful links
- Returns & Refunds Policy
- How to Start a Return
- Refunds: Processing & Timing
Answers, useful links, and the next action in one conversation.
Built for real visitor questions.
Which option fits my space and budget?
What should I know before visiting this weekend?
Can I compare these two products?
How do I get help with my order?
Can someone follow up with pricing?
Support, guidance, and leads
One assistant for answers, leads, and support.
InsertChat answers from trusted information, guides visitors, captures intent, and routes the right conversations to people.
- Answers from trusted sources your business controls
- Guides visitors to the right page, product, policy, or action
- Captures leads from real visitor questions
- Routes support requests with conversation context
Visitor conversations
Top questionVolume
How does pricing work?1,842+24%
Can I return this product?1,256+18%
Which option is right for me?942+12%
How do I contact support?725+9%
What integrations do you have?612+7%
Answer quality
99%
High accuracy
+6% vs last 7 days
Source usage
- Pricing page
- 24%
- Returns policy
- 18%
- Product guide
- 14%
Connects with 
Stripe
Shopify
WooCommerce
Zapier
StripeShopifyWooCommerceZapierKnowledge to launch
From knowledge to useful conversations
Connect your information. Set the voice. Publish it where visitors need help. Learn what they ask before they act or leave.
Knowledge
- Website pages
- Documents & PDFs
- Videos
- FAQs & policies
Knowledge connected
Brand
- Voice & tone
- Logo & colors
- Access rules
- Suggested prompts
Feels like your business
Launch
- Website widget
- Full-page assistant
- Custom domain
- Lead capture
Live where visitors ask
Insights
- Top questions
- Support requests
- Lead signals
- Missing answers
Trusted AI for your website
Put AI on your website with control.
InsertChat keeps answers tied to approved sources, on brand, and under your control before launch.
Approved sources
Choose the pages, documents, policies, and product information the assistant can use.
Source-backed answers
Show citations and links so visitors can trust the response.
Brand-safe behavior
Shape tone, wording, welcome messages, suggested prompts, and assistant behavior.
Access controls
Control who can manage sources, review conversations, update settings, and publish changes.
Private by default
Protect visitor and workspace data with secure controls.
Website AI assistant
Turn your website into an AI guide
Connect your pages, docs, videos, FAQs, and product info. Launch a branded assistant that answers, guides, supports, and captures leads.
Knowledge
Website pages
URLs and sitemaps
Documents
PDF, Word, Excel
Videos
YouTube and transcripts
Brand
Logo and colors
Match your website
Assistant tone
Brand-safe answers
Custom domain
assistant.yourbrand.com
Launch
Website widget
Bubble and iframe
Full-page assistant
Shareable destination
Lead capture
Forms and inbox
Learn
Top questions
Visitor intent
Content gaps
Missing answers
Source usage
Most-used information
InsertChat
Branded AI assistant
What your business gets
Channels
Website
Primary visitor channel
WhatsApp
Messaging conversations
Embeds
Inline assistant surfaces
Assistant pages
Shareable destinations
Inbox & Leads
Captured contacts
Collect visitor details
Conversation context
Know what they asked
Follow-up routes
Send leads to the right place
Visitor feedback
Ratings and replies
Analytics
Top questions
What visitors ask most
Unresolved needs
Questions without answers
Source usage
Most-used information
Visitor intent
Conversation themes
Automation
Webhooks
Trigger downstream workflows
Handoffs
Send conversation context
Notifications
Alert the right people
Workflow triggers
Act on visitor intent
★★★★★
“InsertChat helped visitors get answers faster and showed us which questions kept coming up.”
Sarah Johnson
Head of Growth, Brightpeak
3.4x
Engagement
Visitors ask, explore, and find help faster.
40%
Less repeat tickets
Common questions get answered before support.
23%
More collected leads
Helpful answers turn more visitor intent into captured leads.
Features
Everything after the first answer.
Connect tools, qualify intent, collect context, route handoffs, learn from questions, and stay on brand.
Integrations
Bring your tools into the answer.
Connect the tools you use so visitors get product, billing, order, and account answers without starting over.
Stripe
Billing, subscriptions, invoices, and payment questions.
Shopify
Product details, shipping updates, returns, and order context.
WooCommerce
Store data, customer context, and order details.
Zapier
Automations that send the right data to the right place.
Lead capture & routing
Turn intent into qualified leads.
When visitors ask about pricing, fit, orders, or next steps, InsertChat collects details and routes the conversation.
- Name:
- Maya Chen
- Email:
- maya@acme.com
- Need:
- Pricing and implementation
- Timeline:
- This quarter
Every handoff starts with the context already attached.
Spot the intent
Spot pricing, demo, product-fit, support, and buying questions as they happen.
Collect the right details
Ask for contact details, needs, timeline, page context, and follow-up preference.
Route the next step
Send qualified chats to the right inbox, workflow, CRM, or person.
Support context collection
Turn support questions into ready tickets.
InsertChat collects the issue, page, priority, and chat history before the ticket reaches your inbox.
VI cannot log in to my account.10:21 AM
AI can help. What happens when you try?10:22 AM
VIt says my password is incorrect, but reset is not working.10:22 AM
Support Ticket
- Issue
- Password reset not working
- Category
- Account access
- Priority
- High
- Source page
- /account/login
- Conversation
- 3 messages attached
Cleaner categorization
Tag each request by issue, topic, urgency, and source.
Context already attached
Send the page, question, visitor details, and chat history.
Less back-and-forth
Give support the details they usually have to ask for.
Human handoff
Answer first. Route when needed.
InsertChat answers common questions, then sends sales, support, account, or product chats to your tools.
Chatwoot
ClickDesk
Crisp
Drift
Freshworks
Front
Gorgias
HelpCrunch
HubSpot
Intercom
Kustomer
LiveAgent
LiveChat
Olark
Tawk
Tidio
TrengoHandoffs feel better when the full conversation comes with them.
Keep your current inbox
Send chats to the tools your business already uses.
Pass the full context
Include the question, chat history, page context, tags, and details.
Route the right conversations
Escalate pricing, support, order, product-fit, or account questions.
Resolve without restarting
Give sales or support enough context to continue without repeats.
Visitor intent insights
See what visitors need next.
InsertChat turns real questions into clear ideas for marketing, support, content, and ecommerce.
Top visitor questions
- How does pricing work?
- 1,248
- Can I return this product?
- 982
- Which option is right for me?
- 756
Unclear answers
- Do you support SSO?
- 432
- How long does setup take?
- 318
- Can someone help me choose?
- 201
Missing content
- Comparison guide
- High
- Returns policy examples
- Medium
- Implementation timeline
- Low
High-intent accounts
- Acme Inc.
- Pricing question
- 98
- TechFlow
- Integration request
- 92
- Northstar
- Demo follow-up
- 88
Insights from real conversations. 100% privacy-safe.
Your brand, your assistant
Make AI feel like your site.
- Matches your voice, tone, and look
- Answers from approved sources
- Guides visitors with useful prompts
- Works as a widget, embed, page, or domain
- Keeps AI private and on brand
www.yourdomain.comExample demo
YourCompanyMaterialsCollectionsAboutJournal
Timeless materials. Thoughtful design.
Modern pieces, made to be used and admired every day.
Y YourBrand Assistant - x
Visitor
What materials are used in your products?
YourBrand Assistant
We use premium, responsibly sourced materials chosen for their quality, durability, and timeless appeal.
Sources
Materials OverviewCare & MaintenanceAsk anything...
Powered by YourBrand
For agencies & partners
Add branded AI to every client website.
Launch branded assistants, manage client AI work in one place, and show results without building the assistant stack from scratch.
Built for agency delivery
- Web and digital agencies
- SEO and content agencies
- Ecommerce implementation partners
- Marketing and growth consultants
- Website maintenance retainers
- Support and CX partners
Best for agencies that want to deliver client-ready AI without building the assistant stack from scratch.
Launch under your brand
Deliver assistants that match each client.
Manage multiple clients
Keep workspaces, assistants, and permissions organized.
Show the value
Track usage, questions, and results across every account.
Keep control
Use secure controls for sources, users, and client data.
Agency Workspace
N
128k sessionsNorthshore Media
3 assistants
T
96k sessionsTasteful Recipes
2 assistants
E
74k sessionsEduResource Hub
4 assistants
Simple, scalable pricing
Start small. Scale when needed.
Launch one website assistant. Add sources, seats, analytics, and handoff as demand grows.
No hidden platform fees
Launch without a rebuild
Upgrade when you need more
Popular
Pro
$78 /mo
Launch one branded assistant with core sources and credits.
- 1 branded assistant
- 1,000 approved sources
- 1 workspace seat
- 10,000 credits per month
- Weekly insights
- Pages, docs, videos, and FAQs
Business
$398 /mo
Run assistants across sites, brands, clients, or business units.
- 15 branded assistants
- 25,000 approved sources
- 5 workspace seats, plus add-ons
- Higher monthly credit volume
- Advanced insights
- Client and brand workspaces
Real customer stories
Better answers from real visitor questions.
Businesses use InsertChat to help visitors ask, find answers, and take the next step on brand.
Whitney Steele
Growth & Marketing Leader, Thumbtack
“Our website already had the answers, but visitors kept missing them. InsertChat turned our guides and product pages into a branded assistant people actually use.”
Patrick Burke
Head of Engineering, Goodword
“I connected our help center on a Thursday, no code, didn’t even loop in engineering. By Friday visitors were getting answers from our own content before they opened a ticket.”
Rebecca Lowe
Sr. Manager, Customer Experience, OpenSea
“We finally see what visitors are trying to find. The assistant answers from our docs, and the questions it captures tell our content team exactly what to improve next.”
Security and compliance
Trust built into every answer.
Keep answers grounded, data protected, and compliance easy to review.
Interactive FAQ
Try the FAQ like a visitor.
Open product, pricing, security, integration, and free-tool questions in the same chat your visitors use.
InsertChat
Interactive FAQ
Hey. Pick a question below and see how InsertChat turns FAQs into clear, source-backed answers.
0 of 21 questions explored Instant FAQ answers
Product FAQ
What is InsertChat?
InsertChat is a white-label AI assistant for your website. Train it, brand it, publish it, and learn from visitor questions.
How does InsertChat use my website content?
Connect approved pages, docs, videos, FAQs, policies, and other sources. InsertChat turns them into source-backed answers and next steps.
Can I control the assistant's tone and sources?
Yes. Choose its sources, tone, welcome message, and prompts so it stays on brand.
How does InsertChat stay accurate?
Answers use approved content and source links. Analytics show unclear or missing answers so you can improve coverage.
Can it collect leads or route support questions?
Yes. InsertChat can collect details, qualify intent, add context, and send chats to the right inbox, CRM, workflow, or person.
Can I control how the assistant behaves?
Yes. Control prompts, model choice, tool access, and the branded assistant experience so behavior stays consistent.
Which AI models can I use?
InsertChat supports multiple model providers. Choose each assistant's model for quality, speed, and cost, or use BYOK.
Can I pick different models for different workflows?
Yes. Use a faster model for common questions and a stronger model for complex reasoning. InsertChat supports that balance per conversation.
Where can I deploy an assistant?
Use a widget, embed, full-page assistant, custom domain, in-app embed, or API. Reuse one setup across surfaces.
Do I need coding skills?
No. Build and deploy AI assistants using our visual builder. The embed code is one line of JavaScript.
Can I customize the branding and UI?
Yes. Customize the assistant name, logo, colors, welcome message, suggested prompts, tone, domain, and white-label presentation.
Can I use my own domain?
Yes. Custom domains are supported, typically via enterprise options.
Does InsertChat support voice?
Yes. Voice dictation and text-to-speech let users speak instead of type.
Does InsertChat support vision?
Yes. Enable vision for assistants when images help clarify a request or context.
What tools and integrations are supported?
Zendesk, HubSpot, Shopify, WooCommerce, calendar booking, web search, Perplexity, and webhooks for your own systems.
Can I control which tools the assistant is allowed to use?
Yes. Tool access is controlled per assistant so you enable only what you need.
Can the agent hand off to a human?
Yes. Configure human handoff so the agent escalates when needed. Full conversation history is passed along.
Do you provide analytics?
Yes. Track chats, leads, feedback, top questions, unanswered questions, most-used sources, and content gaps.
Is it mobile friendly?
Yes. The widget and embeds work well on desktop and mobile with no separate experience needed.
What's the fastest path to a successful deployment?
Start with one assistant and a small set of high-value sources. Iterate using real questions from analytics.
What is the fastest way to get started?
Create an account. Connect one key source. Ask a test question, brand the assistant, then publish it on one page.
Pricing FAQ
What do I pay for with InsertChat?
Pricing depends on assistants, sources, usage, seats, and white-label needs. Check the pricing page for current tiers.
How much does InsertChat cost?
Plans start at $98/month. Verify the latest pricing and included limits on the pricing page.
Is pricing per seat?
Pricing is oriented around assistants, content sources, usage, white-label needs, seats, and client-site complexity.
Can I start small and upgrade later?
Yes. Start with self-serve, validate your use case, then scale up as needed.
Can I cancel anytime?
Yes. Cancel anytime with no long-term contract. Your data remains available for 30 days after cancellation.
Do you offer enterprise pricing?
Yes. Enterprise plans cover larger orgs, advanced requirements, and custom deployment needs.
Do you support annual billing?
Yes. Toggle to annual billing on the pricing page and save 20%. For invoicing or procurement workflows, contact us.
What happens if we hit limits?
You get a warning before a limit. Upgrade or reduce usage anytime. Nothing stops without notice.
What counts as a source?
A source is any connected URL, document, YouTube link, or knowledge input. Your plan sets the source limit.
Is there a max file size for uploads?
Yes. Plans enforce a max file size per upload. Check your plan details on the pricing page.
What are credits?
Credits budget your usage across conversations, sources, and tools. They keep costs predictable as you scale.
Do you charge for all messages, even unresolved ones?
Use approved knowledge and enable tools only when needed. Check the pricing page for how usage is measured.
Can I control which models we use so costs do not spike?
Yes. Choose the model per chat to balance quality, speed, and budget for different workflows.
Do I need to buy separate subscriptions for each model?
No. Keep assistant setup in one place and choose supported models behind the branded experience without separate visitor-facing tools.
What is BYOK?
Bring Your Own Key. Use your own provider API key for model access to consolidate billing or apply your own setup.
If I use BYOK, do I still pay InsertChat?
Yes. InsertChat still provides the agent product: knowledge, deployments, tools, analytics, and governance. Model provider usage is billed separately.
Can I use my own logo and domain?
Yes. Public plans include white-label access. Check the pricing page for current logo, domain, and assistant limits.
Does InsertChat replace support staff?
No. Deploy agents for common questions and use handoff to humans for edge cases and high-stakes requests.
What's the ROI case for pricing?
ROI comes from better discovery, fewer repeat questions, more leads, and clearer content gaps.
Can I test before I commit?
Start self-serve to validate your workflow. For guided proof-of-concept or enterprise requirements, contact us.
Do you have discounts for startups or nonprofits?
If pricing is a blocker, contact us with your context.
What's included in enterprise that self-serve might not cover?
Higher source volume, more assistants, custom domains, BYOK, S3-compatible source sync, role-based access controls, advanced integrations, and security review support.
Can I use InsertChat on multiple websites or products?
Yes. Deploy agents across website, in-app embed, and API. See pricing details for how that maps to your plan.
If I stop paying, do I lose my data?
Retention depends on your plan terms. Contact us for specific export or retention guarantees before purchase.
What if InsertChat isn't a fit after we try it?
Share what didn't work and we'll help you decide whether to tune the setup or move on.
How do I start?
Start a 3-day free trial. A card is required, but you are not charged during the trial.
Security FAQ
Where is my data stored?
European servers. GDPR-ready, never used for training, and deletable at any time.
What is InsertChat, from a privacy standpoint?
InsertChat connects approved sources to AI models. Privacy depends on sources, enabled tools, and who can access the assistant.
What gets sent to AI model providers?
Your prompt and relevant context excerpts from connected sources are sent to the selected model provider to generate an answer.
Do you use our data to train models?
No. InsertChat never uses your data to train models.
Is my data isolated from other customers?
Yes. Data is scoped to your account and agents. Sources and conversations remain isolated.
Can I delete data?
Yes. Delete sources, conversation history, leads, and feedback at any time.
What data does InsertChat store?
Agent configuration, connected knowledge sources, and conversation data needed for the experience and analytics.
Can I keep an agent private?
Yes. Choose public or private agents depending on whether anyone or only authenticated users can access the embed.
Do you have role-based access controls?
Yes. Control who can manage agents and data with role-based access.
What is BYOK from a privacy standpoint?
You provide the model API key. Prompts and context still go to that provider, so review its policies.
Can I restrict what the agent can do?
Yes. Control tool enablement per assistant to limit actions to only what is necessary.
Can we limit exposure of sensitive data in the agent?
Yes. Scope sources to what should be answerable and limit tool enablement to only what is required.
Can I export or audit what users asked?
Yes. Analytics show what people ask. Contact us for exports for audits or internal reporting.
Do you support GDPR?
Yes. Full GDPR compliance with Data Processing Addendum (DPA) available on request.
Can you provide a DPA?
Yes. Our DPA covers processing obligations, subprocessors, and deletion/return terms. Contact us to request it.
Do you list subprocessors?
Yes. Subprocessors are documented in the DPA. Request it or contact us for details.
How do you handle security questionnaires?
Contact us and we provide the right documentation for your security review process.
Is InsertChat safe to embed on a public website?
Yes, when configured correctly. Ground answers in approved sources and keep tool access controlled.
What if we need a private deployment or special requirements?
Enterprise plans cover custom deployment, advanced controls, and procurement constraints. Contact us to discuss.
How do privacy requests work (access, deletion)?
Submit privacy requests through the contact page. We route them to the right process.
Where can I request security documentation?
Submit security inquiries through the contact page.
Do you support self-hosting?
Yes. Enterprise plans include self-hosting and bring-your-own-LLM options.
How do I evaluate InsertChat?
Start with non-sensitive data during the free trial. When ready, request our security questionnaire and DPA.
Integrations FAQ
What integrations are available?
InsertChat supports CRM, support, ecommerce, calendar, webhook, search, and automation tools. Examples include HubSpot, Zendesk, Shopify, Zapier, and APIs.
Can I connect to Slack?
Yes. Deploy your agent directly to Slack so approved users can interact in channels or DMs.
Do you integrate with HubSpot?
Yes. Sync leads, contacts, and conversation data directly into HubSpot.
Can I use InsertChat with Zendesk?
Yes. Ticket creation, handoffs, and syncing support conversations are all supported.
Do you support Shopify?
Yes. Your agent can answer product questions, check order status, and assist with common e-commerce queries.
What about WooCommerce?
Yes. WooCommerce works similarly to Shopify with access to product catalogs and order information.
Can I connect Google Drive or Docs?
Yes. Connect Google Drive, Docs, and related Google sources as knowledge sources.
Do you have a Zapier integration?
Yes. Connect InsertChat with thousands of apps via Zapier to automate workflows and sync data.
Can the agent search the web?
Yes. Enable web search so the agent can find current information beyond your knowledge base.
Do you support calendar booking?
Yes. The agent can schedule meetings directly during conversations.
Can I use webhooks?
Yes. Send events to your own systems for custom integrations and real-time notifications.
Do you have an API?
Yes. Full REST API for creating agents, managing sources, and interacting with conversations programmatically.
Can I install it with Google Tag Manager?
Yes. Install via script embed or Google Tag Manager.
Can I embed it in my product?
Yes. Use in-app embeds for a native feel, or the API to build a custom interface.
Do you support custom SMTP?
Yes. Custom domain and SMTP options are available so outbound messaging aligns with your infrastructure.
How do I connect my first integration?
Start your trial, go to Settings > Integrations, and connect the tools your assistant needs for the first workflow.
Free Tools FAQ
What are InsertChat free tools?
They are lightweight AI tools for one job, like content generation, rewriting, planning, or formatting.
Do I need an account to use the free tools?
No. The free tools are designed for instant use so you can test a workflow before moving into a full InsertChat setup.
How are the free tools different from full AI assistants?
Free tools solve one narrow job. Full assistants add grounding, branding, integrations, analytics, and workflow control.
Can I turn a free-tool workflow into an InsertChat agent later?
Yes. Start with one free tool. Move to InsertChat when you need branding, website content, lead capture, or automation.
Why are there so many categories on the free-tools page?
Categories narrow the catalog quickly. Use search and filters to find the right tool without scrolling.
What should I do if I need more than one-off generation?
Use the free tool to test the output. Move to InsertChat when you need prompts, branding, integrations, or workflow controls.
Turn website questions into answers, leads, and insight.
Launch a branded assistant that answers, guides, captures intent, and routes support.
3-day free trial · No charge during trial