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The product

AI front desk software for your customer conversations.

Answer customers, keep their context, and follow through with the tools your team needs.

Shared inbox

Bring website chat, calls, email, SMS, and WhatsApp into one workspace. See the conversation, the customer, and what needs your attention.

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AI receptionist

Let your AI receptionist answer calls using your business information. Capture the request, help with scheduling, and pass the conversation to your team when needed.

Explore AI receptionist

Website chat

Add an AI assistant to your existing website. Answer from your content, collect contact details, and hand the conversation to a person when it needs one.

Explore Website chat

Email & messaging

Connect email, SMS, and WhatsApp to your front desk. Manage customer messages and review the actions your assistant prepares in one place.

Explore Email & messaging

Scheduling

Connect your calendar so your front desk can help with appointments. Keep bookings linked to the customer and the conversation that started them.

Explore Scheduling

Contacts

Keep customer details, conversation history, notes, and preferences together. Your team can pick up where the last conversation left off.

Explore Contacts

Knowledge & answers

Bring your website, documents, FAQs, videos, and product information into one knowledge base. Test answers and fill information gaps before connecting it to customers.

Explore Knowledge & answers

Actions & approvals

Give your front desk the tools to act on a conversation. Choose what it can do automatically and what your team needs to review.

Explore Actions & approvals

Reports

Review conversation topics and activity to understand where your front desk helps and where your content needs work. Analytics and reports are included with Scale and Enterprise.

Explore Reports

Before you choose your AI front desk.

What it does, what you control, and what to check before going live.

What is InsertChat?

InsertChat is an AI front desk for customer conversations, built by MindCrafters LLC. It brings website chat, phone, email, SMS, and WhatsApp together with contacts, business knowledge, scheduling, and actions in a shared workspace.

About InsertChat and MindCrafters

Who is InsertChat built for?

InsertChat helps businesses answer customer questions, capture inquiries, and organize the next step. Example workflows cover home services, real estate, beauty & wellness, professional services, e-commerce, agencies & teams. Your own knowledge, connected tools, and permissions determine what each assistant can do.

Explore business use cases

How does it go beyond a website chatbot?

Website chat is one channel in InsertChat. The same workspace also brings together calls, email, SMS, and WhatsApp, with customer records and conversation history. Connected apps let the assistant help with tasks such as scheduling, within the actions and permissions you enable.

See the shared inbox

Can my team control the AI and take over?

Your team chooses the assistant’s knowledge, tone, tools, and permissions. Supported actions can run automatically or wait for review, depending on configuration. People can take over conversations in the inbox with the customer’s context and internal notes available.

Understand actions and approvals

What do I need before going live?

Add and check your business knowledge, configure the assistant, and connect the first channel your customers use. Test the complete conversation, any enabled tool actions, and human handoff. Phone and messaging setup depends on your provider account, region, and configuration.

Follow the channel setup guide

How much does InsertChat cost?

Monthly plans are Pro $98, Growth $198, Scale $498, Enterprise from $998 in USD. Annual plans are paid upfront and include two months free. Plans have credit and usage limits; phone numbers, calls, and connected services can add costs. Credits do not represent a fixed number of messages or minutes.

Compare prices, limits, and channel costs

Is Northstar a real customer?

Northstar Home Services is a fictional business used to demonstrate InsertChat. The demo uses sample data in the InsertChat app. The industry scenarios illustrate possible workflows; they are not customer testimonials or measured business results.

Explore the product demo

Build your AI front desk.

Start with the questions you answer every day.

Add your business information, test the answers, and connect your first customer channel.