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Website chat

An AI chatbot for your website that answers, captures leads, and books.

Add an AI assistant to the site you already have. It answers visitors from your pages and documents, saves leads, books appointments, and hands the chat to a person when it needs one.

Plans from $98 per month · 7-day free trial

An AI website chatbot is an assistant on your site that answers visitors’ questions in real time from your own content. InsertChat’s website chatbot answers from your pages, documents, and FAQs, collects contact details, helps with appointments when enabled, and passes the chat to your team in a shared inbox when a person should reply.

InsertChat / Inbox · WebsiteOpen full demo

Answers from your content

Website pages, PDFs, Word files, spreadsheets, and written answers. Refresh a source and replies update.

Looks like your business

Set the assistant’s name, logo, colors, avatar, and tone to fit your brand.

Turns visitors into leads

Saves contact details with the page they chatted from and the campaign that brought them.

Books in the chat

Offers open times and books one without sending the visitor to another page.

Files and voice messages

Visitors can attach a file or send a voice message instead of typing.

A person within reach

Your team takes over in the shared inbox with the visitor’s questions already there.

What visitors can do in the chat, and when your team takes over

The chatbot handles the questions you answer every day and steps aside the moment a visitor needs a person.

In the chat

  • Ask about services, prices, products, and policies
  • Get answers in the language they write in
  • Attach a file or send a voice message
  • Book, move, or cancel an appointment
  • Leave contact details for a follow-up
  • Ask for a person at any point

Your team takes over

  • The visitor asks for a person
  • The assistant isn’t sure of the answer
  • It can’t resolve the request after repeated tries
  • The visitor is upset
  • The request involves a sensitive action

Add an AI chatbot to your website

01

Add your content

Crawl your website or sitemap, upload PDFs, Word files, and spreadsheets, and write questions and answers.

02

Make it match your brand

Set the assistant’s name, logo, colors, and tone, and the moments when your team should take over.

03

Install and test

Paste the install code into WordPress, Shopify, Wix, Webflow, or any site, then check the published page from the app.

How do I add an AI chatbot to my website?

Create an assistant, add your knowledge, then copy the install code from its website settings. The app gives step-by-step instructions for WordPress, Shopify, Webflow, Wix, and plain HTML: on most sites the code goes in the footer or before the closing body tag. Test the answers before publishing. After you publish, use the app’s page check to confirm the chat is live.

What can visitors do in the chat?

Ask questions, attach files, send voice messages, book an appointment when you connect a calendar, and ask for a person. Conversations that need your team are marked needs-you in the shared inbox, with the visitor’s questions already there.

Which content can the chatbot learn from?

Website pages by crawl or sitemap; PDF, Word, PowerPoint, text, and ebook files; spreadsheets such as CSV and Excel; scanned documents, read with text recognition; audio and video files, which are transcribed; product information; and questions and answers you write. Upload limits depend on your plan.

How does the chatbot avoid wrong answers?

It answers from the knowledge you add and follows your instructions. Test common questions, fill gaps in your sources, and set handoff rules so the assistant brings in a person instead of guessing when it is unsure or a visitor asks for someone.

What’s the difference between an AI chatbot and live chat?

Live chat needs a person watching the widget. An AI chatbot answers on its own, from your content, at any hour. InsertChat gives you both in one widget: the assistant answers first, and your team can take over any conversation from the shared inbox with the visitor’s questions already in view.

Does the chatbot capture leads?

Yes. When a visitor wants a follow-up or a booking, the assistant asks for a name and an email or phone number and saves a contact with the page they chatted from, the referrer, and any campaign tags in the link. A visitor who asks to buy, book, hire, or get a quote triggers a high-intent alert.

Can the same assistant answer calls and texts?

Yes. The assistant on your website can also answer phone calls, SMS, email, and WhatsApp from the same knowledge, and every conversation lands in one shared inbox with the customer’s contact record and lead source.

Can the chatbot answer in other languages?

Yes. It replies in the language the visitor writes in, from the same knowledge base, so you don’t need a translated copy of your site. Set your business language from 58 options, or keep the assistant in one language unless a visitor asks to switch.

Can I see what visitors ask the chatbot?

Every chat is in the shared inbox with the visitor’s questions, contact details, and lead source. Scale and Enterprise add conversation analytics and analysis reports that group recurring topics, so you can see which answers to improve next.

Does it work on Shopify and WooCommerce stores?

Yes. On Shopify, add the install code to your theme’s storefront layout; chat is not added to checkout. WooCommerce runs on WordPress, so you install it the WordPress way. The assistant answers product, shipping, and return questions from the pages and product information you add.

How much does a website chatbot cost?

Paid plans start at $98 per month with 5,000 monthly credits. Credit use depends on the selected model, conversation length, knowledge processing, and tools, so credits are not a fixed number of messages; at the estimator’s example rate of 10 credits per conversation, that is about 500 chats a month. New customers can try Pro free for 7 days with 500 credits.

Install the chatbot on your website platform

The chat runs on the website you already have. Copy the install code from your assistant’s website settings and add it where your platform accepts custom code.

Swipe horizontally to compare →

PlatformWhere the code goesGood to know
WordPressThe footer, through your site’s header and footer code tool, a script plugin, or the InsertChat plugin from WordPress.orgWordPress.com needs a plan that supports custom JavaScript
ShopifyBefore the closing body tag in your theme’s storefront layoutStorefront code does not add chat to checkout
WebflowSite settings, Custom code, Footer codePublish to the domain you will check
WixSettings, Custom Code, Body – end, on the pages you chooseCheck the published site, not the editor preview
Any other siteBefore the closing body tag in your page or shared layoutAn embedded version can sit inside a page instead of a floating button

After publishing, enter the page address in the app to confirm the install code is found for this assistant.

Website chatbot by industry

All industries ↗

Connect the rest of your front desk

Knowledge & answers

Bring your website, documents, FAQs, and product details into one knowledge base. Your assistant answers every channel from it and shows you which questions need a better answer.

Explore Knowledge & answers

Lead capture

Every call, chat, text, and email gets an answer right away. The assistant saves the lead as a contact with its source and tells your team when someone is ready to book or buy.

Explore Lead capture

Shared inbox

Bring website chat, calls, email, SMS, and WhatsApp into one workspace. Your AI answers first, and your team sees exactly what needs a person.

Explore Shared inbox

Website chat: common questions

Setup, capabilities, and team control

No. Use the installation code generated in your assistant’s website settings to add it to your existing site. The app includes instructions for WordPress, Shopify, Webflow, Wix, and plain HTML.

Yes. Add website pages, documents, FAQs, product information, and other supported sources to its knowledge. Check processing status and test the answers before sharing the assistant with visitors.

Customize the assistant’s name, logo, colors, and tone. Your team can take over in the shared inbox with the visitor’s conversation available. Domain and workspace branding options depend on your plan.

No. The floating launcher stays closed until a visitor opens it, and the snippet adds no repeated welcome pop-ups. If a visitor closes it, their browser remembers.

Facts last reviewed .

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