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Choose a plan for your website assistant, AI receptionist, or both. Upgrade only when your business needs more capacity.
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Choose the right plan
Choose by content volume, number of assistants, white-label needs, seats, and client complexity.
Included from Pro
Every paid plan starts with the complete customer-conversation stack.
Choose a plan for capacity and operating controls—not to unlock the basics.
- AI receptionist + one phone number
- CRM and unlimited leads
- Live Inbox and human handoff
- Rich Display and image creation
- Role management
- Unlimited chat sessions
Pro
Best for individual businesses running AI assistants for their own customers.
Own-brand assistants with Live Inbox, voice, auto retraining, and integrations.
Key limits
What you get
- Copyright removal — no "Powered by" badge
- Your logo on the dashboard
- Bring your own AI keys (BYOK)
- Live Inbox for human handoff
- CRM and unlimited leads
- Rich Display
- Role management
- Voice chat mode for website visitors
- AI voice receptionist with one free phone number included
- Website, document, video, and FAQ knowledge
- Auto retrain every 30 days
- 20MB file uploads
Review current trial terms
Agency
Best for agencies reselling white-label assistants to clients.
Client delivery with 20 assistants, custom domain, branded email, and data exports.
Key limits
What you get
- Full white-label access
- Custom domain
- Custom SMTP (emails from your domain)
- Data exports for client reporting
- API access
- Lead capture forms + Live Inbox
- AI voice receptionist with one free phone number included
- Additional phone numbers available ($10/mo per number)
- Website assistant embed (bubble + iframe)
- Auto retrain when your content changes
- Human handoff to live chat (16 integrations)
- Zendesk + HubSpot CRM
- Shopify + WooCommerce
- Turn YouTube videos into assistant knowledge
Review current trial terms
Business
Best for established businesses or agencies needing more volume and automation.
Scale direct or reseller deployments with API, webhooks, cloud sync, all-time analytics, and priority support.
Key limits
What you get
- Everything in Agency
- All-time analytics
- Monthly reporting + AI insights
- API access and webhooks
- S3/R2 knowledge sync
- Live Inbox across client portfolios
- AI voice receptionist with one free phone number included
- Additional phone numbers available at scale ($10/mo each)
- Full white-label access
- Reseller-friendly for agencies
- Client-ready branding
- Data exports for client reporting
- Analytics dashboard for questions, leads, and content gaps
- Tag and segment users for targeted follow-up
- Priority support
Review current trial terms
Review current plan limits, branding options, seats, and add-ons on this page.
Enterprise? Best for enterprises needing capacity, procurement support, and a governed rollout.
Enterprise
Best for enterprises needing capacity, procurement support, and a governed rollout.
High-capacity delivery with dedicated onboarding, deployment review, advanced controls, and dedicated support.
Contact sales by email
Key limits
What you get
- Everything in Business
- Enterprise rollout and security review
- Deployment options reviewed with sales
- Data-handling scope documented before rollout
- Maximum memory and context (200k tokens)
- API Access
- Webhooks
- Advanced analytics, AI insights, and monthly reporting
- Live Inbox and handoff governance
- AI voice receptionist with one free phone number included
- Additional phone numbers available for governed rollout
- Bring your own AI keys (BYOK)
- Sync knowledge from your S3 or R2 buckets
- White glove onboarding
- Dedicated support agent
- Custom SLA options
Compare the full operating stack
All plans handle the complete customer conversation. Higher tiers add capacity, automation, insight, and rollout control.
| Capability | Pro$82/mo | Agency$165/mo | Business$415/mo | EnterpriseFrom $832/mo |
|---|---|---|---|---|
| CapacityThe operating room included with each plan. | ||||
| AI assistants | 3 | 20 | 50 | 100 |
| Seats | 3 | 5 | 10 | 25 |
| Knowledge sources | 1,000 | 5,000 | 25,000 | 50,000 |
| Monthly credits | 5,000 | 10,000 | 25,000 | 50,000 |
| Conversation history | 10,000 | 25,000 | 100,000 | 250,000 |
| Maximum file size | 20MB | 25MB | 50MB | 50MB |
| AI and customer conversationsAnswer, qualify, create, and hand off across text and voice. | ||||
| Multiple AI models and advanced reasoning | ||||
| Web search and deep research | ||||
| Image creation and Rich Display | ||||
| AI voice receptionist | 1 number included | 1 number included | 1 number included | 1 number included |
| CRM and unlimited leads | ||||
| Live Inbox and 16 handoff integrations | ||||
| Knowledge and automationKeep answers current and connect assistants to real work. | ||||
| Websites, documents, video, media, FAQs, and products | ||||
| Automatic knowledge refresh | Monthly | Twice monthly | Weekly | Weekly |
| 600+ app integrations | ||||
| Scheduled tasks and lead collection tools | — | |||
| API access | — | |||
| Webhooks and S3/R2 knowledge sync | — | — | ||
| Brand and deploymentMake every assistant look and feel like your business or your client. | ||||
| No “Powered by InsertChat” badge | ||||
| Dashboard logo, assistant styling, custom CSS and JavaScript | ||||
| Chat bubble, iframe, and shareable link | ||||
| Custom domain | — | |||
| Custom SMTP | — | |||
| Data exports | — | |||
| Insights and supportAdd visibility and service as your operation becomes more critical. | ||||
| Analytics | — | — | All time | All time |
| AI insights and monthly reports | — | — | ||
| User tagging and advanced logs | — | — | ||
| Role management | ||||
| Support | Priority | Dedicated | ||
| Rollout and deployment review | — | — | — | |
Usage limits shown are monthly unless stated otherwise. Additional phone numbers are available for $10/month per number, plus call usage.
What a white-label assistant actually costs
Most chatbot platforms sell the platform, then sell your own brand back to you as add-ons. InsertChat includes white-label from the Pro plan.
| Criteria | InsertChat | Chatbase |
|---|---|---|
| Platform plan | Pro $98/mo | Standard $150/mo |
| Remove "Powered by" branding | Included from Pro ($98/mo) | +an unverified competitor fee |
| White-label dashboard + custom domain | Included from Agency ($198/mo) | Enterprise only (custom pricing) |
| Email from your own domain (SMTP) | Included from Agency | Not listed on any public plan |
| Assistants included | 20 on Agency, 100 on Business | 1 per plan, +$300/yr each |
| Realistic white-label total | $198/mo, fully under your brand | $219+/mo and still not white-label |
Competitor pricing from public pricing pages, last verified June 11, 2026. Chatbase list prices: Standard $150/mo, branding removal an unverified competitor fee, extra agents $300/yr each, white-label dashboard on Enterprise only.
Your questions, answered.
Tap any question about the product, pricing, security, or setup to see a straight answer.
InsertChat
Answers about InsertChat
Hi! Tap any question below and I'll answer it for you.
Pricing questions
What do I pay for with InsertChat?
Pricing depends on assistants, sources, usage, seats, and white-label needs. Check the pricing page for current tiers.
How much does InsertChat cost?
Plans start at $98/month. Verify the latest pricing and included limits on the pricing page.
Is pricing per seat?
Pricing is oriented around assistants, content sources, usage, white-label needs, seats, and client-site complexity.
Can I start small and upgrade later?
Yes. Start with self-serve, validate your use case, then scale up as needed.
Where can I review cancellation terms?
Review current cancellation and data-retention terms before starting.
Do you offer enterprise pricing?
Yes. Enterprise plans cover larger orgs, advanced requirements, and custom deployment needs.
Do you support annual billing?
Yes. Toggle to annual billing on the pricing page and get 2 months free. For invoicing or procurement workflows, contact us.
What happens if we hit limits?
You get a warning before a limit. Upgrade or reduce usage anytime. Nothing stops without notice.
What counts as a source?
A source is any connected URL, document, YouTube link, or knowledge input. Your plan sets the source limit.
Is there a max file size for uploads?
Yes. Plans enforce a max file size per upload. Check your plan details on the pricing page.
What are credits?
Credits budget your usage across conversations, sources, and tools. They keep costs predictable as you scale.
Do you charge for all messages, even unresolved ones?
Use approved knowledge and enable tools only when needed. Check the pricing page for how usage is measured.
Can I control which models we use so costs do not spike?
Yes. Choose the model per chat to balance quality, speed, and budget for different workflows.
Do I need to buy separate subscriptions for each model?
No. Keep assistant setup in one place and choose supported models behind the branded experience without separate visitor-facing tools.
What is BYOK?
Bring Your Own Key. Use your own provider API key for model access to consolidate billing or apply your own setup.
If I use BYOK, do I still pay InsertChat?
Yes. InsertChat still provides the agent product: knowledge, deployments, tools, analytics, and governance. Model provider usage is billed separately.
Can I use my own logo and domain?
Yes. Public plans include white-label access. Check the pricing page for current logo, domain, and assistant limits.
Does InsertChat replace support staff?
No. Deploy agents for common questions and use handoff to humans for edge cases and high-stakes requests.
What's the ROI case for pricing?
ROI comes from better discovery, fewer repeat questions, more leads, and clearer content gaps.
Can I test before I commit?
Start self-serve to validate your workflow. For guided proof-of-concept or enterprise requirements, contact us.
Do you have discounts for startups or nonprofits?
If pricing is a blocker, contact us with your context.
What's included in enterprise that self-serve might not cover?
Higher source volume, more assistants, custom domains, BYOK, S3-compatible source sync, role-based access controls, advanced integrations, and security review support.
Can I use InsertChat on multiple websites or products?
Yes. Deploy agents across website, in-app embed, and API. See pricing details for how that maps to your plan.
If I stop paying, do I lose my data?
Retention depends on your plan terms. Contact us for specific export or retention guarantees before purchase.
What if InsertChat isn't a fit after we try it?
Share what didn't work and we'll help you decide whether to tune the setup or move on.
How do I start?
Start a 7-day free trial. Review current trial terms before starting.
What if InsertChat isn't a fit after we try it?
Share what didn't work and we'll help you decide whether to tune the setup or move on.
How do I start?
Start a 7-day free trial. Review current trial terms before starting.
Give every visitor and caller an answer
Paste your website, test the answers, and launch in five minutes. Start with an AI assistant for your website or an AI receptionist for your phone.
7-day free trial