Explore the demo01
Explain how refinishing works
Answer from your refinishing guide: sanding and finish options, carpet removal, and when furniture can go back.
See what you can teach itFlooring
An AI receptionist for flooring companies that books measures while your installers lay plank.
Shoppers want to know whether you carry waterproof LVP, whether carpet removal is included, and how soon you can install. Your assistant answers from your product lines and policies, collects rooms, square footage, and what’s on the floor now, and books in-home measures or showroom visits on your calendar.
An AI receptionist for flooring companies answers calls and chats from homeowners and contractors shopping for hardwood, LVP, tile, carpet, or refinishing. InsertChat’s assistant explains your materials and install process, collects rooms, square footage, subfloor, and stairs, books measure appointments on your calendar, and sends install-day problems and warranty claims to your team.
EXAMPLE WORKFLOW · Phone call
Find out whether the hardwood under the carpet can be saved
A new homeowner calls on a Saturday morning while your showroom is busy and a crew is sanding a floor across town.
“We just bought a 1950s house and there’s hardwood under the carpet. Can it be refinished before we move in on the 20th?”
02
Collect the room details
Ask which rooms, the rough square footage, whether there are stairs, and if any boards look stained, cupped, or patched.
03
Book the visit before the deadline
Offer the next open in-home visits and note the move-in date on the contact, so your estimator knows the job is time-boxed.
Your team sets the boundaries
Water under a floor you installed, a crew that hasn’t arrived on install day, and warranty claims are marked for a person, and your team is notified.
Illustrative scenario. Answers depend on your sources; actions depend on your connected tools and permissions.
What it handles for flooring companies
Answers come from the knowledge you add. Anything on the urgent list follows the handoff rules you set.
Handled by your assistant
Handled by your assistant- In-home measure requests, with rooms and square footage collected
- Questions about the LVP, hardwood, laminate, tile, and carpet lines you carry
- Refinishing inquiries, with board condition and stairs noted
- Showroom hours, sample checkout, and directions
- Removal, disposal, furniture moving, and transition strip questions
Sent straight to your team
- Water or moisture under a floor you installed
- Buckling, cupping, or gaps after a recent install
- An install crew that hasn’t shown up
- Warranty claims and disputes over materials
- Builder and commercial jobs tied to a move-in date
What it asks and what it needs to know
Details it collects
- Name, phone, and the job address
- Rooms, approximate square footage, and number of stairs
- What’s on the floor now and whether it needs removing
- Concrete slab or wood subfloor, and any basement rooms
- Material in mind, or whether they want to see samples
- Furniture and appliances that need moving
- Pets in the home and the date the floor must be done
What to add to its knowledge
- Flooring lines, brands, and the price ranges you share
- What a measure appointment includes and whether it’s free
- Removal, disposal, and furniture moving policies
- How long each material sits before install, and when furniture can go back
- Showroom hours, address, and sample policy
- Install and manufacturer warranty terms, plus financing
Can an AI receptionist schedule flooring measures?
Yes. Once it knows the rooms, rough square footage, stairs, and what’s on the floor now, it offers measure times from your connected calendar and books the visit. Your measure tech reads the call summary on the customer’s contact before arriving. Shoppers who would rather see samples in person get your showroom hours and directions instead.
Will it quote a price per square foot?
If you publish ranges, it shares them, for example a starting installed price for LVP or carpet. Final numbers depend on the measure, subfloor prep, stairs, and removal, so the assistant books the measure rather than guessing a total. InsertChat does not create quotes or invoices; your estimator prices the job after the visit.
How much does an AI receptionist for flooring companies cost?
Flooring stores and installers can start on Pro at $98 per month: one phone number, three team seats for sales and install coordinators, three AI assistants, and monthly credits. Calls count in whole minutes against those credits. If fall bookings before the holidays are your peak, estimate from those weeks. Annual billing charges ten monthly payments for the full year.
Explore the shared workspace
Explore the InsertChat demo ↗
InsertChat / CalendarOpen full demo Explore InsertChat’s shared workspace with Northstar Home Services, our fictional demo business.
Features for flooring companies
Knowledge & answers
Bring your website, documents, FAQs, and product details into one knowledge base. Your assistant answers every channel from it and shows you which questions need a better answer.
Explore Knowledge & answersScheduling
Your front desk offers open times, books the one the customer picks, and moves or cancels it later, on calls, website chat, and texts. Every booking stays linked to the customer and the conversation.
Explore Scheduling
Website chat
Add an AI assistant to the site you already have. It answers visitors from your pages and documents, saves leads, books appointments, and hands the chat to a person when it needs one.
Explore Website chatConnect the calendar and tools you use
All integrations ↗
More home services industries
Home services overview ↗- PlumbingAnswer emergency and routine plumbing calls while your crew is on a job.
- HVACTake no-heat, no-cooling, and tune-up calls when every technician is already booked.
- ElectricalBook EV charger and panel upgrade visits, and flag burning smells and sparking right away.
- RoofingSeparate active leaks from estimate requests and book roof inspections after a storm.
- LandscapingCollect lot size and mowing frequency, and book design consultations by phone, text, or chat.
- CleaningExplain what each clean includes, collect home sizes, and book walkthroughs by phone or chat.
- Pest controlBook inspections, explain prep before treatment, and flag nests and stings for your team.
- LocksmithsCapture lockout, rekey, and smart lock calls while you’re working at another door.
- Garage doorsBook broken spring, off-track, and opener repairs while your techs are on other jobs.
- Water damage restorationTake the first call about a flooded basement or kitchen fire, day or night.
- MovingHandle quote requests, survey bookings, and moving-day calls while your crews are out.
- Pool servicesBook green pool cleanups and equipment repairs, and answer weekly service questions.
- Appliance repairBook fridge, washer, dryer, and oven repairs with the brand and model already noted.
- Tree serviceSeparate trees on houses from removal estimates, and book estimate visits after every storm.
- PaintingBook interior and exterior estimates, collect room counts and siding type, and log color questions.
- SolarAnswer solar leads from your ads, collect bills and roof details, and book consultations.
- SepticTell sewage backups from routine pump-outs, and book real estate septic inspections.
- Junk removalAnswer “how much to haul this?”, collect item lists and access details, and book pickup windows.
- HandymanSort honey-do lists, flag jobs that need a licensed trade, and book visits on your calendar.
- Pressure washingBook house washes and driveway cleaning, collect surfaces and square footage, and explain soft washing.
- Carpet cleaningBook room-based carpet, upholstery, and rug cleaning, and send soaked-carpet calls to your team.
- Window cleaningBook home and storefront window cleaning, count panes and stories, and catch route cancellations.
- FencingBook fence estimates with footage, material, and gates, and flag broken pool gates and downed fences.
- Home inspectionBook inspections and add-ons inside contract deadlines, and answer agents’ fee questions.
- ContractorsBook site visits for new remodels and take messages from clients and subs while you build.
Yes, from what you upload. Add product sheets, care guides, and warranty PDFs, or point it at the product pages on your website. It answers questions about water resistance, wear layers, and cleaning in your words. If a shopper asks about a line you don’t carry, it says so and offers a showroom visit.
Yes. Install the chat with the WordPress plugin, or paste the install code into Wix or Webflow. Late-night shoppers can ask about materials, attach photos of their current floor, and book a measure. The conversation and contact are waiting in the shared inbox when you open.
Give contractors their own number for $10 a month, and each contact shows which number they dialed. You can also write instructions for builder calls, such as taking the job address, PO number, and move-in date, then handing the conversation to a person.
Appointments on your calendar can trigger a text or email reminder 72 hours and 24 hours ahead. Add your prep checklist, like clearing small furniture and leaving parking for the van, to the assistant’s knowledge so it can answer prep questions when customers reply.
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