Explore the demo01
Use your product information
Answer from the dimensions, materials, and other product details you have added to the assistant’s knowledge.
E-commerce
An AI customer support chatbot for your online store.
Help shoppers understand your products, delivery information, and store policies. Keep requests that need a person in reach of your support team.
An AI customer support chatbot for e-commerce answers shoppers’ questions from your own product and policy information. InsertChat’s assistant explains sizes, materials, delivery, and returns, collects details for requests that need your team, and installs on Shopify and other store builders with the website embed.
EXAMPLE WORKFLOW · Storefront chat
Turn a product question into an informed purchase
A shopper has two questions before placing an order.
“Does the weekend bag fit in an airplane’s overhead bin? Can I return it if it doesn’t fit?”
02
Explain the store policy
Share your published return window and conditions. Refresh the source when your policy changes.
03
Bring in support when needed
Keep the shopper’s questions in the inbox and hand order-specific requests to your team or the supported tools you have connected.
Your team sets the boundaries
Your team handles refunds and order changes, unless you have enabled the required tools and permissions.
Illustrative scenario. Answers depend on your sources; actions depend on your connected tools and permissions.
What it handles for online stores
Answers come from the knowledge you add. Anything on the urgent list follows the handoff rules you set.
Handled by your assistant
Handled by your assistant- Sizing, materials, dimensions, and compatibility questions
- Shipping times, costs, and the countries you ship to
- Return and exchange policies
- Product comparisons and suggestions from your catalog
- Store hours and pickup details for shops with a location
- Order and payment lookups, with Square connected
Sent straight to your team
- Refunds, exchanges, and order changes
- Damaged, missing, or late orders
- Payment problems and chargebacks
- Wholesale and bulk inquiries
- Complaints and upset customers
- Questions your product information doesn’t answer
What it asks and what it needs to know
Details it collects
Details it collects- Name and email
- Order number, for order questions
- Product or SKU they are asking about
- What went wrong, for problem orders
- Photos, when the shopper attaches them in chat
- Preferred way to be contacted
What to add to its knowledge
- Product catalog with sizes, materials, and dimensions
- Shipping zones, carriers, and delivery times
- Return, exchange, and warranty policies
- Care instructions and how-to guides
- Discount and loyalty program rules
- Contacts for wholesale and press inquiries
Does it work with Shopify?
Yes. Install the chat widget on your Shopify storefront with the embed code from your assistant’s settings. The same widget works on WooCommerce, Wix, Webflow, and other builders that accept custom code.
Can shoppers reach you on other channels?
Yes. Email, SMS, and WhatsApp conversations reach the same assistant and the same shared inbox, so your support team has one place to follow up.
Can the chatbot look up order status?
Not through the Shopify install, which adds chat without order access. With Square connected, it can search orders and payments, and with Zendesk connected, it can open a ticket for your support team. Otherwise it collects the order number and hands the request to a person.
How much does an e-commerce AI chatbot cost?
Paid plans start at $98 per month with 5,000 monthly credits and 1,000 knowledge sources. Credit use depends on the model, conversation length, and tools, so credits are not a fixed number of messages. New customers can try Pro free for 7 days.
Explore the shared workspace
Explore the InsertChat demo ↗
InsertChat / KnowledgeOpen full demo Explore InsertChat’s shared workspace with Northstar Home Services, our fictional demo business.
Features for online stores
Website chat
Add an AI assistant to the site you already have. It answers visitors from your pages and documents, saves leads, books appointments, and hands the chat to a person when it needs one.
Explore Website chat
Knowledge & answers
Bring your website, documents, FAQs, and product details into one knowledge base. Your assistant answers every channel from it and shows you which questions need a better answer.
Explore Knowledge & answers
Shared inbox
Bring website chat, calls, email, SMS, and WhatsApp into one workspace. Your AI answers first, and your team sees exactly what needs a person.
Explore Shared inboxConnect the calendar and tools you use
All integrations ↗
Website chatShopify↗
Add AI website chat to your Shopify storefront.
WebsiteWordPress↗
Install the AI chat widget on WordPress with the plugin or the install code.
PaymentsStripe↗
Use supported payment-related actions with controlled access.
PaymentsSquare↗
Look up orders and payments, manage customers, and update Square bookings.
Help deskZendesk↗
Create, look up, and update Zendesk tickets from conversations.
MessagingWhatsApp↗
Answer WhatsApp Business messages from your AI front desk.
Yes. Add your product details, delivery information, and return policy to its knowledge, then test the answers. Update the sources when your catalog or policies change. Your support team can take over requests that need an exception.
Adding the widget does not give it access to your store’s order system. For live order details or changes, use a supported tool connection with the required permissions, or hand the request to your support team. Shopify storefront setup uses the website embed.
Yes, from the catalog details you add. It can compare products, suggest a size or an alternative, and point shoppers to the product pages in its knowledge. Keep the catalog source current so its suggestions match what you actually sell.
Facts last reviewed .
Build your AI front desk.
Start with the questions you answer every day.
Add your business information, test the answers, and connect your first customer channel.