Skip to content

Online store

Add an AI chatbot to your BigCommerce store.

Create one script in BigCommerce’s Script Manager and the chat runs across your storefront. It answers product, shipping, and policy questions from the content you add, captures wholesale and bulk inquiries, and passes order-specific requests to your team.

BigCommerce

To add an AI chatbot to BigCommerce, go to Storefront › Script Manager, create a script with Footer placement and the Storefront pages location, paste your InsertChat install code, and save. Script Manager works with Stencil themes. The chat answers shoppers from your product and policy content and collects bulk inquiries.

Catch the bulk-order inquiry on a product page

A buyer asks whether you sell 200 units at a time and how long delivery takes to Ohio. The assistant answers from your shipping policy and published terms, collects the company, quantity, and timeline, and creates a contact for your sales team, plus a HubSpot or Zoho CRM record if you connect one. Pricing decisions and order changes stay with your staff.

Where the code goes in BigCommerce

Location: Storefront › Script Manager → Create a Script, Footer placement

Requirements: Script Manager is available to stores using Stencil themes; Multi-Storefront stores find it in Channel Manager. Scripts on payment pages need an integrity hash, so place the chat on Storefront pages.

Source: BigCommerce: Using Script Manager, checked .

A website install adds the chat to your pages without signing in to your BigCommerce account or reading its data. The assistant answers from the knowledge you add, and every conversation lands in your shared inbox.

How to set up BigCommerce with InsertChat

01

Copy your install code

Open your assistant’s website install settings in InsertChat, choose HTML or custom website as your website platform, and copy the installation code.

02

Create a script in Script Manager

Go to Storefront › Script Manager and create a script. Set placement to Footer and location to Storefront pages, choose a script category, paste the code, and save.

03

Verify and test

Run Verify on your website in InsertChat with the published URL of a product page, then open the chat and ask the questions your customers ask most.

How businesses use BigCommerce with InsertChat

Illustrative examples. Answers depend on the knowledge you add; actions depend on the connections and permissions you turn on.

Answer spec and compatibility questions

A shopper asks whether a replacement filter fits their model. The assistant answers from the compatibility tables and manuals you upload and sends anything it can’t confirm to your team.

E-commerce use cases

Capture wholesale and trade inquiries

Buyers asking about volume or trade accounts get answers from your published terms, and the assistant collects the company, quantity, and timeline for your sales rep.

Answer in your shopper’s language

The assistant follows the language the shopper writes in, across 58 business languages, so a question in Spanish gets a Spanish answer from your product content.

Connect the rest of your front desk

Website chat

Add an AI assistant to the site you already have. It answers visitors from your pages and documents, saves leads, books appointments, and hands the chat to a person when it needs one.

Explore Website chat

Knowledge & answers

Bring your website, documents, FAQs, and product details into one knowledge base. Your assistant answers every channel from it and shows you which questions need a better answer.

Explore Knowledge & answers

Bilingual answering

Callers who speak Spanish hear Spanish, and callers who speak English hear English, from the same assistant and knowledge.

Explore Bilingual answering

More website installs

All integrations ↗

BigCommerce: common questions

Plans, placement, and setup

For Script Manager, yes. BigCommerce says Script Manager is available to stores using Stencil themes. If you use Multi-Storefront, you’ll find it under Channel Manager for each storefront.

Choose Storefront pages, which covers every page except checkout and order confirmation. BigCommerce requires an integrity hash for scripts that run on payment pages.

It can. BigCommerce’s cookie consent banner uses the script category you choose in Script Manager. Pick the category that matches your privacy policy, then test with consent accepted and declined.

No. The install adds chat to your storefront; it doesn’t connect to BigCommerce orders or customers. The assistant collects the order number and hands the request to your team in the shared inbox.

Facts last reviewed .

Build your AI front desk.

Start with the questions you answer every day.

Add your business information, test the answers, and connect your first customer channel.