Explore the demo01
Copy your install code
Open your assistant’s website install settings in InsertChat, choose HTML or custom website as your website platform, and copy the installation code.
Publishing
Add an AI chatbot to your Ghost site.
Paste your install code into Ghost’s Site Footer code injection and the chat appears on every page. Readers get answers from your posts, pages, and policies, and sponsorship or partnership inquiries reach you with the details already collected.
To add an AI chatbot to Ghost, open Settings → Code injection in Ghost admin, paste your InsertChat install code into Site Footer, and save. Ghost recommends the footer for JavaScript. The chat answers readers from your posts and pages, and collects sponsorship and partnership inquiries for you.
Answer reader questions from your archive
A reader asks whether you’ve covered a topic and what a paid membership includes. The assistant answers from the posts, pages, and membership FAQs you added to its knowledge. A brand asking about sponsorship gets the rates and audience details you publish, and its contact details land in your inbox.
Where the code goes in Ghost
Location: Settings → Code injection → Site Footer
Requirements: Ghost’s guides list no plan requirement for code injection. Site Footer code is added to every page, and Ghost recommends the footer for JavaScript.
Source: Ghost: How to use code injection · Ghost: Adding styles with code injection, checked .
A website install adds the chat to your pages without signing in to your Ghost account or reading its data. The assistant answers from the knowledge you add, and every conversation lands in your shared inbox.
How to set up Ghost with InsertChat
02
Add it to Site Footer
In Ghost admin, open Settings → Code injection, paste the code into Site Footer, and save.
03
Verify and test
Run Verify on your website in InsertChat with the published URL of a post, then open the chat and ask the questions your customers ask most.
How businesses use Ghost with InsertChat
Illustrative examples. Answers depend on the knowledge you add; actions depend on the connections and permissions you turn on.
Answer membership and newsletter questions
Readers ask what paid members get, how often you publish, or how to change their email. The assistant answers from your membership pages and sends account changes to you.
Turn readers into advisory clients
A reader of your industry analysis asks whether you take advisory work. The assistant explains your services from your pages, collects the company and need, and books an intro call.
Professional services use cases
Collect sponsorship inquiries
Brands asking about sponsorships get your published rates and audience details, and the assistant collects budget, dates, and contact details for you to follow up.
Connect the rest of your front desk
Website chat
Add an AI assistant to the site you already have. It answers visitors from your pages and documents, saves leads, books appointments, and hands the chat to a person when it needs one.
Explore Website chatKnowledge & answers
Bring your website, documents, FAQs, and product details into one knowledge base. Your assistant answers every channel from it and shows you which questions need a better answer.
Explore Knowledge & answers
AI email responder
Connect Gmail or Outlook. Your assistant drafts or sends replies, and anything sensitive waits for your team in the shared inbox.
Explore AI email responderRelated guides and comparisons
More website installs
All integrations ↗
No. The install adds chat to your site; it doesn’t connect to your Ghost members or newsletters. The assistant answers from the membership information you publish and passes account requests to you.
In the Site Footer field of Code injection, which Ghost adds to every page of your site. Ghost recommends the footer for JavaScript so it loads properly. You can also add code to a single post or page from its settings.
The install code loads the chat script asynchronously, so your posts render without waiting for it. The chat launcher stays closed until a reader opens it.
Facts last reviewed .
Build your AI front desk.
Start with the questions you answer every day.
Add your business information, test the answers, and connect your first customer channel.