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Phone numbers and call handling

What is call forwarding?

Call forwarding is a phone feature that sends incoming calls from one number to another. Callers dial the number they already know, and the phone provider redirects the call, either every time or only under conditions such as no answer, busy, or outside business hours. Businesses use it to reach staff or an answering service.

How call forwarding works

Forwarding happens inside your phone provider’s network, not on the destination. On many mobile and landline services you turn it on with a dial code, such as Verizon’s *72 followed by the destination number; business phone systems usually have a settings page instead. Each provider documents its own codes and which conditions it supports.

There are two broad types. Unconditional forwarding sends every call onward, so your phone never rings. Conditional call forwarding forwards only calls you miss or can’t take. Your provider may count forwarded calls as minutes on your plan, and the business number on your website, listings, and vans never changes.

Illustrative example

Example: a landscaper’s truck number

A landscaping owner’s cell number is painted on three trucks. During mowing season he can’t answer while on a mower, so he forwards all calls to an AI receptionist from 7 a.m. to 6 p.m. and turns forwarding off in the evening. Customers keep calling the same number they always have. This scenario is illustrative.

Forwarding your number to InsertChat

In the US and Canada, InsertChat customers keep their existing number and forward it; elsewhere they use a local or toll-free InsertChat number where one is available. In your assistant’s phone settings, choose Forward my existing number, enter it, and InsertChat creates a private routing number for your provider to forward to. A verification call confirms the setup before customer calls arrive.

Our call forwarding guides list the exact steps and dial codes for providers such as Verizon, AT&T, and T-Mobile, with removal steps. The first active line is included with your plan. See it in use for landscaping companies.

Related InsertChat pages

Related terms

Full glossary ↗

Call forwarding: common questions

Plain answers for small businesses

Many providers include it, but forwarded calls may use minutes on your phone plan. Check with your provider. On InsertChat, the first active line is included and additional lines are $10 per month plus voice minutes.

Usually not. They dial your normal number and the provider redirects the call in its network. They may hear a short delay before the destination answers.

Use your provider’s cancel code or settings page. On Verizon wireless, for example, dialing *73 stops forwarding. Each InsertChat forwarding guide lists the removal steps for that provider.

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