Explore the demo01
Answer from your listing
Share the trim, mileage, and features from the inventory page you added, and explain that a salesperson confirms the car is still available before the visit.
Car dealerships
An AI receptionist for car dealerships that answers sales and service at any hour.
Shoppers ask whether the car they saw online is still on the lot, service customers want an oil change before work, and parts calls pile up at the counter. Your assistant answers from your inventory pages and service menu, books test drives and service visits, and hands price talk, trades, and financing to your people.
An AI receptionist for car dealerships answers sales, service, and parts calls, website chats, and texts when your BDC and advisors are busy or gone for the night. InsertChat’s assistant answers from your inventory pages, service menu, and hours, books test drives and service appointments, collects trade-in details, and routes pricing, financing, and deal questions to your sales team.
EXAMPLE WORKFLOW · Website chat
Turn a Sunday-night inventory chat into a Monday test drive
A shopper chats on your website at 9:40 p.m. on Sunday, with the showroom closed.
“Is the silver 2023 RAV4 Hybrid on your site still there? I’d like to drive it Monday after work, and I have a 2016 Civic to trade.”
02
Capture the trade
Ask the Civic’s trim, mileage, and condition, whether there’s a loan on it, and whether the shopper plans to finance.
03
Book the test drive
Offer Monday evening times, book one, and send a reminder. Sales gets a high-intent lead alert with the full chat.
Your team sets the boundaries
Prices, payments, trade values, credit questions, and anything that sounds like a negotiation go to your sales team. The assistant doesn’t quote a monthly payment or hold a car.
Illustrative scenario. Answers depend on your sources; actions depend on your connected tools and permissions.
What it handles for car dealerships
Answers come from the knowledge you add. Anything on the urgent list follows the handoff rules you set.
Handled by your assistant
Handled by your assistant- Questions about vehicles listed on the inventory pages you add
- Test drives and showroom visits booked into open times
- Service appointments for oil changes, rotations, and other menu services
- Sales, service, and parts hours, directions, and loaner or shuttle policies
- Trade-in details collected before an appraisal appointment
Sent straight to your team
- Price, payment, and trade-in value questions
- Credit applications and financing decisions
- A customer stranded or a vehicle unsafe to drive
- Complaints about a purchase, a repair, or a recall
- Title, registration, and paperwork problems after a sale
What it asks and what it needs to know
Details it collects
- Name, mobile number, and email
- Vehicle of interest, with the stock number or VIN if they have it
- New, used, or certified pre-owned
- Trade-in year, make, model, mileage, and payoff
- Cash, financing, or leasing, and their timeframe to buy
- For service: year, make, model, mileage, and what it needs
- Preferred day and time for the visit
What to add to its knowledge
- Your inventory pages, added as a website source you keep refreshed
- Sales, service, and parts hours for each department
- Service menu with the prices you publish
- Loaner, shuttle, and early drop-off policies
- What to bring to a test drive or a purchase appointment
- Brands you sell and service, and your recall instructions
Can an AI receptionist tell shoppers if a car is still available?
It tells them what your inventory pages say and lets your sales team confirm. Add your listing pages as a website source and refresh it as your lot changes; website sources can also refresh automatically on a schedule that depends on your plan. A car sold this afternoon can still show up tonight, so the assistant gives the listing details, says a salesperson confirms availability, and books the visit. It doesn’t connect to your DMS or hold vehicles.
Will it quote prices, payments, or trade-in values?
It shares the advertised price on your listing and nothing more. Monthly payments, rates, trade values, and out-the-door numbers depend on credit and an appraisal, so the assistant collects the shopper’s trade details and financing plans and routes the conversation to sales with a high-intent lead alert. Your desk stays in charge of every number.
Can it book service department appointments too?
Yes. Give service its own calendar or booking page, and the assistant books oil changes, rotations, and other menu services into open times, collects the year, make, model, and mileage, and sends a reminder 72 and 24 hours before. Recall questions get the instructions you write, and “Is my car done?” calls go to the advisor.
How much does an AI receptionist for a car dealership cost?
Pro is $98 a month with one number, three seats, and three AI assistants, enough to run sales, service, and parts as separate assistants at one store. Larger stores and dealer groups can choose Growth at $198 a month, with 5 seats and 20 assistants. Calls use monthly credits in whole minutes, and each added number is $10 a month.
Explore the shared workspace
Explore the InsertChat demo ↗
InsertChat / ContactsOpen full demo Explore InsertChat’s shared workspace with Northstar Home Services, our fictional demo business.
Features for car dealerships
Website chat
Add an AI assistant to the site you already have. It answers visitors from your pages and documents, saves leads, books appointments, and hands the chat to a person when it needs one.
Explore Website chat
Lead capture
Every call, chat, text, and email gets an answer right away. The assistant saves the lead as a contact with its source and tells your team when someone is ready to book or buy.
Explore Lead captureScheduling
Your front desk offers open times, books the one the customer picks, and moves or cancels it later, on calls, website chat, and texts. Every booking stays linked to the customer and the conversation.
Explore SchedulingConnect the calendar and tools you use
All integrations ↗
More automotive industries
Automotive overview ↗- Auto repairBook oil changes, brake jobs, and diagnostics while your service advisor is at the counter.
- Towing companiesTake tow and roadside calls 24/7, get the exact location, and alert your on-call driver.
- Auto body & collisionBook collision estimates, collect claim details, and send photos and status calls to your estimators.
- Car detailingShare package prices by vehicle size, book details and coatings, and answer questions mid-job.
- Tire shopsCollect tire sizes, book installs and seasonal changeovers, and flag roadside flats.
InsertChat doesn’t connect to dealer CRMs or DMS platforms. Every lead lands in the shared inbox with the transcript and contact, where your BDC can copy it into your CRM. If your store uses HubSpot, Zoho, or Microsoft Dynamics 365, the assistant can create leads and contacts there as actions you approve, with no background sync.
Yes. Your line rings your team first for a delay you choose, from 5 to 60 seconds, and the assistant picks up when nobody does. Calls that roll to a staff voicemail come back to the assistant too. Or switch it to after-hours mode so it covers evenings, Sundays, and holidays only.
Yes. The chat widget installs on your dealer website with an embed code, as long as your website provider lets you add custom code, and shoppers can text your InsertChat number. Chats, texts, calls, and email land in one inbox, each attached to the shopper’s contact.
Yes. The assistant answers in the language the customer speaks or writes, from the same inventory and service information. Add which salespeople and advisors speak other languages, and the assistant can note the preference so the right person follows up.
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