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Agencies & teams

Resell white-label AI chatbots and receptionists as your own.

Build each client an assistant that answers their calls, chats, and texts under your brand. Manage every client from one workspace and set your own prices.

An AI chatbot reseller platform lets an agency sell AI assistants to clients under its own brand. With InsertChat you build each client an assistant with its own name, logo, knowledge, and phone number, run it on your verified domain from Growth up, give clients their own logins, and charge what you choose. InsertChat bills only your plan.

EXAMPLE WORKFLOW · Client setup

Build a branded assistant for a client website

A client wants a branded assistant for their existing website.

“Can you add an assistant to our website that sounds like us and knows our services?”
01

Set the client’s identity

Configure the assistant’s name, logo, colors, and tone. Choose a plan with the domain options the client needs.

02

Add the client’s knowledge

Use their website, documents, and FAQs. Test common customer questions and fill information gaps before installation.

03

Install and support it

Add the website embed, configure team access, and agree on how conversations and handoffs will be managed.

Your team sets the boundaries

Review source quality, team access, and each assistant’s tools before making it available to visitors.

Illustrative scenario. Answers depend on your sources; actions depend on your connected tools and permissions.

Is there an AI chatbot reseller program?

You resell InsertChat through a plan: subscribe, build assistants for your clients, and bill them directly at the price you set. InsertChat charges your agency only for the plan and takes no revenue share, so what you collect from clients stays with you.

What can I sell to clients?

An AI receptionist that answers their calls, a website chatbot, AI texting, email answering, and WhatsApp, all from one knowledge base per client, with appointment booking and a shared inbox. Package them as one front desk or sell channels separately.

Can I offer an AI receptionist to my clients?

Yes. A client assistant can answer calls on its own number as well as website chat and messaging. Each paid plan includes one phone number, and additional numbers are $10 per month each. Test each client’s call flow before going live.

How many client assistants can I run?

Pro includes 3 assistants, Growth 20, Scale 50, and Enterprise 100, with team seats and credits that grow by plan. Compare the limits on the pricing page.

Can clients log in to see their conversations?

Yes. Give each client a Client login limited to the assistants you assign, so they can read their conversations and follow up while your agency keeps billing, team management, and app connections. Each login uses one of your plan’s team seats.

How should an agency price AI receptionist services?

Price on the value of answered calls and the work you do, then check it against your costs. A setup fee plus a monthly fee per client is a common structure. Your costs are the plan, such as $198 per month for Growth, $10 per month for each extra phone number, and the shared credits each client’s calls and chats use.

Which clients are a good fit for an AI receptionist?

Local businesses whose phones ring while they work: home services, dental and medical practices, law firms, salons and med spas, property managers, and auto repair shops. Each industry page shows the calls, intake questions, and handoff rules you can set up for that client.

Explore the shared workspace

Explore the InsertChat demo ↗
InsertChat / KnowledgeOpen full demo

Explore InsertChat’s shared workspace with Northstar Home Services, our fictional demo business.

Features for agencies

White label

Build a branded assistant for each client that answers their calls, chats, and texts, runs on your domain, and sells at the price you set.

Explore White label

AI receptionist

InsertChat answers your business calls from your own services, hours, and prices. It books appointments on your calendar and brings in your team, full transcript attached, when a person should follow up.

Explore AI receptionist

Website chat

Add an AI assistant to the site you already have. It answers visitors from your pages and documents, saves leads, books appointments, and hands the chat to a person when it needs one.

Explore Website chat

Connect the calendar and tools you use

All integrations ↗

Agencies & teams: common questions

Setup and everyday use

Configure each assistant’s name, logo, colors, tone, and knowledge around the client’s business. Test its answers and handoff before installing it. Your plan determines assistant, team, source, and domain limits.

Compare the number of assistants, team seats, knowledge sources, and credits your client work needs. Growth, Scale, and Enterprise include custom-domain and API options. Scale and Enterprise add analytics and reports. Confirm the limits against your intended rollout.

Yes. New customers can try Pro free for 7 days with 500 credits. Build an assistant for one client or for your own agency, test calls and chat, then move to Growth for your own domain and more client assistants.

Facts last reviewed .

Build your AI front desk.

Start with the questions you answer every day.

Add your business information, test the answers, and connect your first customer channel.