What integrations are available?

InsertChat supports CRM, support, ecommerce, calendar, webhook, search, and automation tools. Examples include HubSpot, Zendesk, Shopify, Zapier, and APIs.

Can I connect to Slack?

Yes. Deploy your agent directly to Slack so approved users can interact in channels or DMs.

Do you integrate with HubSpot?

Yes. Sync leads, contacts, and conversation data directly into HubSpot.

Can I use InsertChat with Zendesk?

Yes. Ticket creation, handoffs, and syncing support conversations are all supported.

Do you support Shopify?

Yes. Your agent can answer product questions, check order status, and assist with common e-commerce queries.

What about WooCommerce?

Yes. WooCommerce works similarly to Shopify with access to product catalogs and order information.

Can I connect Google Drive or Docs?

Yes. Connect Google Drive, Docs, and related Google sources as knowledge sources.

Do you have a Zapier integration?

Yes. Connect InsertChat with thousands of apps via Zapier to automate workflows and sync data.

Can the agent search the web?

Yes. Enable web search so the agent can find current information beyond your knowledge base.

Do you support calendar booking?

Yes. The agent can schedule meetings directly during conversations.

Yes. Send events to your own systems for custom integrations and real-time notifications.

Yes. Full REST API for creating agents, managing sources, and interacting with conversations programmatically.

Can I install it with Google Tag Manager?

Yes. Install via script embed or Google Tag Manager.

Can I embed it in my product?

Yes. Use in-app embeds for a native feel, or the API to build a custom interface.

Do you support custom SMTP?

Yes. Custom domain and SMTP options are available so outbound messaging aligns with your infrastructure.

How do I connect my first integration?

Start your trial, go to Settings > Integrations, and connect the tools your assistant needs for the first workflow.

API

Build with the InsertChat API

Create assistants, connect approved website content, and manage visitor conversations from your own product or site without rebuilding ingestion, grounding, storage, or analytics.

REST APIWebsite contentSource-backed answers

Start building with the API

3-day free trial · No charge during trial

Capabilities

What developers can extend

Create branded website assistants, ground replies in approved content, and turn visitor questions into useful site experiences.

Assistant Management

Create branded website assistants
Configure brand tone and behavior
Deploy to website widgets, embeds, and pages
Manage assistant permissions

Visitor Conversations

Create & manage conversations
Send & receive messages
Track visitor question history
Store answer feedback

Knowledge Management

Upload documents & files
Scrape websites & sitemaps
Import YouTube videos
Organize owned content libraries

Workspace Controls

Workspace assistant management
Role-based access control
Client and brand assistant libraries
Source access rules

Analytics & Feedback

Visitor questions
Lead capture signals
Source usage reports
Content gap analytics

Website Deployment

Embeddable chat widgets
Full-page assistant experiences
Webhook support
Custom-domain assistant pages

Resources

Core objects behind the assistant

These are the main objects for building assistant creation, source management, visitor conversations, feedback, and reporting into your own interface.

AssistantsSourcesChatsMessagesToolsModelsStatsFeedback

Authentication

Authentication and access

Sign in once, set the right access, and keep requests inside your account rules.

Authenticated requests

Use JWT bearer tokens for sign-in, refresh them automatically, and keep each request tied to the right user and account.

curl -X POST https://api.insertchat.com/v2/auth/login \
  -H "Content-Type: application/json" \
  -d '{"email": "you@company.com", "password": "your-password"}'

# Response:
# {
#   "token": "eyJhbGciOiJIUzI1NiIs...",
#   "type": "bearer",
#   "expires_in": 3600
# }

Include the token in all subsequent requests as a Bearer token in the Authorization header.

Quick start

Create the first assistant flow

Create a website assistant, connect a source, and send a visitor question.

Create an assistant

curl -X POST https://api.insertchat.com/v2/agents \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"name": "Website Assistant", "model": "gpt-5.2", "prompt": "Answer visitor questions from approved website content."}'

Send a visitor question

curl -X POST https://api.insertchat.com/v2/chat \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"agent_id": "agent_abc", "message": "Which guide explains your return policy?"}'

Upload approved website knowledge

curl -X POST https://api.insertchat.com/v2/sources \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -F "file=@website-guide.pdf" \
  -F "agent_id=agent_abc" \
  -F "type=document"

Advanced

More control around the assistant

Use the controls that matter when the assistant becomes part of a public website experience.

White-label brand controls

Custom domains, assistant names, brand copyright settings, and UI theming for website experiences.

Source and answer control

Manage approved sources, assistant behavior, answer feedback, and visitor-facing source coverage from your own interface.

Webhooks and handoff

Send qualified leads, support requests, conversation context, and answer feedback into the tools your website team already uses.

Custom website surfaces

Build your own assistant UI while InsertChat handles content ingestion, grounding, conversations, and visitor insight.

Use cases

Where teams use the API

Examples for teams that want InsertChat behind a custom website assistant experience.

Embed a branded assistant on your website so visitors can ask questions against approved pages, docs, and resources
Power a custom website assistant while InsertChat handles sources, grounding, conversations, and analytics
Route high-intent website questions into lead capture, support handoff, CRM, or ecommerce workflows
Use your own interface while keeping owned-content ingestion and content gap reporting in InsertChat

Interactive FAQ

Try the FAQ like a visitor.

Open product, pricing, security, integration, and free-tool questions in the same chat your visitors use.

Contact us

InsertChat