Build, launch, and improve branded AI assistants
Use owned content, match your brand, publish on your website, and learn from visitor questions.
7-day free trial · No charge during trial
What makes the assistant useful
These are the core parts that keep answers grounded, the brand controlled, and rollout simple.
Knowledge base
Ground every answer in approved website pages, documents, videos, and resources so visitors get source-backed help from the content you own.
Agent controls
Set prompts, tone, guardrails, and tool access so the branded assistant behaves consistently on every visitor-facing surface.
Multi-model
Choose efficient models for common visitor questions and stronger models for complex requests while keeping sources and branding unchanged.
Channels
Publish one assistant as a website widget, embedded experience, hosted page, or API-backed flow so visitors can ask where they already are.
Integrations
Route high-intent questions into lead capture, support handoff, CRM, ecommerce, or webhook flows when the conversation needs a next step.
Stats and analytics
See what visitors ask, which answers need better sources, and where content gaps create friction for marketing, digital, and support teams.
Prompt templates
Start from website assistant patterns, then shape welcome copy, suggested prompts, and answer behavior for your audience.
Branding
Match the assistant to your logo, colors, tone, domain, and copyright so it feels like part of the site instead of a bolted-on widget.
How InsertChat works in the real world
A simple flow you can ship, measure, and improve.
Connect sources
Add URLs, sitemaps, docs, and media so answers are grounded in your reality.
Configure the assistant
Set prompts, choose models, and define what the assistant is allowed to do.
Enable tools
Turn on only the integrations you need: CRM, helpdesk, commerce, and workflows.
Deploy anywhere
Use the same agent on web, in-app embeds, and via API without rebuilding setup.
Improve with analytics
See what users ask, find gaps, and iterate so coverage improves over time.
Test answers
Run real questions against your sources before launch and tighten weak answers while the stakes are still low.
Set permissions
Control who can edit prompts, sources, deployment settings, and access across the workspace.
Invite the team
Bring support, sales, or ops into the same workspace once the first rollout is ready.
Search feature pages
17 feature pages match the current directory state.
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See every feature
Go straight to the part of the product you are evaluating: knowledge, workflows, conversations, teams, security, API, branding, channels, or white-label delivery.
AI Knowledge Base
AI Knowledge Base matters most when teams need document upload to hold up in daily production instead of only in a demo environment.
Branded AI Assistant Builder
Branded AI Assistant Builder matters most when teams need no-code builder to hold up in daily production instead of only in a demo environment.
AI Agent Workflows
AI Agent Workflows matters most when teams need webhooks to hold up in daily production instead of only in a demo environment.
AI Conversation Inbox
AI Conversation Inbox matters most when teams need search & filters to hold up in daily production instead of only in a demo environment.
AI Team Workspaces
AI Team Workspaces matters most when teams need roles & seats to hold up in daily production instead of only in a demo environment.
AI Security
AI Security matters most when teams need gdpr ready to hold up in daily production instead of only in a demo environment.
AI Agent API
AI Agent API matters most when teams need rest api to hold up in daily production instead of only in a demo environment.
AI Agent Channels
AI Agent Channels matters most when teams need website widget to hold up in daily production instead of only in a demo environment.
AI Agent Integrations
AI Agent Integrations matters most when teams need workflow integrations to hold up in daily production instead of only in a demo environment.
Multi-Model AI
Multi-Model AI matters most when teams need provider choice to hold up in daily production instead of only in a demo environment.
AI Agent Tools
AI Agent Tools matters most when teams need lead capture to hold up in daily production instead of only in a demo environment.
AI Agent Analytics
AI Agent Analytics matters most when teams need conversation logs to hold up in daily production instead of only in a demo environment.
Page 1 of 2. Showing 12 of 17 matching feature pages.
NextBring in your content
Connect the sources that matter most and keep them fresh.
Use the same agent anywhere
Use web chat, embeds, or API.
Keep control as you grow
Keep control of access, privacy, and brand while scaling agents.
Roles and access
Give marketing, digital, agency, and client teams the right access to assistants, sources, conversations, and billing.
Data privacy
Keep sources, conversations, and visitor data scoped to the right workspace and assistant with encryption and access controls.
Custom branding
Give each website, client, or department its own branded assistant experience without rebuilding the launch flow.
Bring your own key
Use your own provider keys when procurement, billing, or review requirements need more control behind the branded experience.
Made for real work
Launch around one workflow first, then add tools and channels as the assistant proves itself.
Customer support
Answer questions, collect feedback, and hand off to a human.
Sales and lead capture
Capture leads and connect to tools like HubSpot.
Docs and onboarding
Turn docs into clear answers, flashcards, and quizzes.
Ecommerce
Answer product questions and track shipping.
What you get
The gains show up in launch speed, answer quality, and the amount of manual work your team stops doing.
- Give visitors a direct path to answers from owned content instead of forcing them through search, menus, and support queues
- Launch a branded assistant from a focused source set, then expand coverage as real visitor questions reveal demand
- Keep website, embed, and API experiences grounded in the same approved content and assistant rules
- Use analytics to spot unanswered questions, content gaps, lead signals, and source issues before the next content sprint
How to roll it out
The fastest path is a narrow first deployment, a grounded knowledge base, and weekly iteration based on real questions.
- Start with one assistant and one visitor job, such as finding resources, comparing products, or answering repeat questions.
- Connect a focused set of high-value pages, documents, videos, or FAQs first, then test with real visitor questions.
- Choose the model that meets the answer-quality bar for that audience without overcomplicating the branded experience.
- Enable lead capture, handoff, CRM, or ecommerce tools only when the assistant needs a concrete next step.
- Publish on a controlled page first so marketing, digital, or agency teams can review the experience before wider rollout.
- Review analytics weekly. Find the top unanswered questions, add the missing source, and improve the next visitor journey.
Commonquestions
Open any question to see a short, plain answer.
InsertChat
Product FAQ
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Product FAQ
What is InsertChat?
InsertChat is a white-label AI assistant platform for content-rich websites. Train an assistant on owned content, brand it, publish it on your website, and learn from visitor questions.
What's the difference between an agent and an InsertChat agent?
A basic chatbot is prompt-only. InsertChat assistants are grounded in your approved sources, configurable per use case, brandable for your website, and able to use scoped tools when follow-up is needed.
How do agents stay accurate and avoid hallucinations?
Ground your agent in a knowledge base your team controls and keep it fresh. Use analytics to find gaps and improve coverage over time.
What can I connect as knowledge?
URLs, sitemaps, documents (PDF and office files), media like YouTube and audio, and structured data. The goal is a clear source of truth for answers.
Do sources stay up to date?
Yes. Refresh sources on demand or set up scheduled refresh depending on the source type.
Can I control how the agent behaves?
Yes. Control prompts, model choice, tool access, and the branded assistant experience so behavior stays consistent.
Which AI models can I use?
InsertChat supports multiple model providers. Choose the model behind each assistant for quality, speed, and cost, or use BYOK to manage provider access yourself.
Can I pick different models for different workflows?
Yes. Use a faster model for common questions and a stronger model for complex reasoning. InsertChat supports that balance per conversation.
Where can I deploy an agent?
Website widget, embedded window, full-page assistant, custom domain, in-app embed, or API. Keep one assistant setup and reuse it where visitors need it.
Do I need coding skills?
No. Build and deploy AI agents using our visual builder. The embed code is one line of JavaScript.
Can I customize the branding and UI?
Yes. Customize the assistant name, logo, colors, welcome message, suggested prompts, tone, domain, and white-label presentation.
Can I use my own domain?
Yes. Custom domains are supported, typically via enterprise options.
Does InsertChat support voice?
Yes. Voice dictation and text-to-speech let users speak instead of type.
Does InsertChat support vision?
Yes. Enable vision for agents when images help clarify a request or context.
What tools and integrations are supported?
Zendesk, HubSpot, Shopify, WooCommerce, calendar booking, web search, Perplexity, and webhooks for your own systems.
Can I control which tools the agent is allowed to use?
Yes. Tool access is controlled per agent so you enable only what you need.
Can the agent hand off to a human?
Yes. Configure human handoff so the agent escalates when needed. Full conversation history is passed along.
Do you provide analytics?
Yes. Track chats, leads, feedback, top questions, unanswered questions, most-used sources, and content gaps.
Is it mobile friendly?
Yes. The widget and embeds work well on desktop and mobile with no separate experience needed.
What's the fastest path to a successful deployment?
Start with one agent and a small set of high-value sources. Iterate using real questions from analytics.
What is the fastest way to get started?
Create an account, connect one high-value content source, ask a test question, brand the assistant, then publish it on a controlled website page.