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The product

AI front desk software for your customer conversations.

Answer customers, keep their context, and follow through with the tools your team needs.

Shared inbox

Bring website chat, calls, email, SMS, and WhatsApp into one workspace. See the conversation, the customer, and what needs your attention.

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AI receptionist

Let your AI receptionist answer calls using your business information. Capture the request, help with scheduling, and pass the conversation to your team when needed.

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After-hours answering

Ring your team during business hours. After hours, or when nobody answers, the AI receptionist takes the call.

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Website chat

Add an AI assistant to your existing website. Answer from your content, collect contact details, and hand the conversation to a person when it needs one.

Explore Website chat

AI email responder

Connect Gmail or Outlook. Your assistant drafts or sends replies, and anything sensitive waits for your team in the shared inbox.

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AI text messaging

Customers text your InsertChat number and get answers from your knowledge. Your team sees every thread in the shared inbox and can step in.

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Bilingual answering

Callers who speak Spanish hear Spanish, and callers who speak English hear English, from the same assistant and knowledge.

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Scheduling

Let your front desk offer open times, book, reschedule, and cancel appointments on calls, chats, and texts. Bookings stay linked to the customer and the conversation.

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Lead capture

Your assistant answers first, saves each inquiry as a contact with its source, and alerts your team when a customer is ready.

Explore Lead capture

Contacts

Keep customer details, conversation history, notes, and preferences together. Your team can pick up where the last conversation left off.

Explore Contacts

Knowledge & answers

Bring your website, documents, FAQs, videos, and product information into one knowledge base. Test answers and fill information gaps before connecting it to customers.

Explore Knowledge & answers

Actions & approvals

Give your front desk the tools to act on a conversation. Choose what it can do automatically and what your team needs to review.

Explore Actions & approvals

Reports

Review conversation topics and activity to understand where your front desk helps and where your content needs work. Analytics and reports are included with Scale and Enterprise.

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White label

Build branded AI assistants for each client, answer their calls and chats, and run them on your own domain.

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Before you choose your AI front desk.

What it does, what you control, and what to check before going live.

What is InsertChat?

InsertChat is an AI front desk for customer conversations, built by MindCrafters LLC. It brings website chat, phone, email, SMS, and WhatsApp together with contacts, business knowledge, scheduling, and actions in a shared workspace.

About InsertChat and MindCrafters

Who is InsertChat built for?

InsertChat helps businesses answer customer questions, capture inquiries, and organize the next step. Example workflows cover home services, real estate, beauty & wellness, healthcare, professional services, e-commerce, agencies & teams, auto repair, restaurants, couriers & delivery, party & event rentals, pet grooming & pet stores. Your own knowledge, connected tools, and permissions determine what each assistant can do.

Explore business use cases

How does it go beyond a website chatbot?

Website chat is one channel in InsertChat. The same workspace also brings together calls, email, SMS, and WhatsApp, with customer records and conversation history. Connected apps let the assistant help with tasks such as scheduling, within the actions and permissions you enable.

See the shared inbox

Can my team control the AI and take over?

Your team chooses the assistant’s knowledge, tone, tools, and permissions. Supported actions can run automatically or wait for review, depending on configuration. People can take over conversations in the inbox with the customer’s context and internal notes available.

Understand actions and approvals

What do I need before going live?

Add and check your business knowledge, configure the assistant, and connect the first channel your customers use. Test the complete conversation, any enabled tool actions, and human handoff. Phone and messaging setup depends on your provider account, region, and configuration.

Follow the channel setup guide

How much does InsertChat cost?

Monthly plans are Pro $98, Growth $198, Scale $498, Enterprise from $998 in USD. Annual plans are paid upfront and include two months free. Plans have credit and usage limits; phone numbers, calls, and connected services can add costs. Credits do not represent a fixed number of messages or minutes.

Compare prices, limits, and channel costs

Is Northstar a real customer?

Northstar Home Services is a fictional business used to demonstrate InsertChat. The demo uses sample data in the InsertChat app. The industry scenarios illustrate possible workflows; they are not customer testimonials or measured business results.

Explore the product demo

Build your AI front desk.

Start with the questions you answer every day.

Add your business information, test the answers, and connect your first customer channel.