Everything your AI can handle
Answer website questions and business calls, capture what each customer needs, help with the next step, and bring in your team when needed.
7-day free trial
Why visitors get better answers
Visitors get direct answers while you control the information, branding, and handoff.
Your business information
Answer from your website, documents, videos, policies, FAQs, and product information.
Assistant settings
Set the tone, instructions, and limits so the assistant sounds like your business.
Answer quality
Choose the AI model that fits each job while keeping answers accurate and consistent.
Ways to launch
Add it as a website widget, embed it on a page, share a hosted page, use your domain, or connect through the API.
Handoff
Send leads, support requests, bookings, and conversation details to the right person or tool.
Customer insights
See what customers ask, which answers need work, and what information is missing.
Question starters
Guide visitors toward useful first questions without forcing them through menus or buried navigation.
Brand fit
Match logo, colors, tone, domain, launcher copy, and disclosure so AI feels native to the website.
How InsertChat works
Start in five minutes, test real questions, and improve over time.
Connect sources
Add your website, documents, and media so answers come from your business information.
Configure the assistant
Set prompts, choose models, and define what the assistant is allowed to do.
Enable tools
Turn on only the integrations you need: CRM, helpdesk, commerce, and workflows.
Deploy anywhere
Use the same assistant on web, in-app embeds, and via API without rebuilding setup.
Improve with analytics
Review questions, fix gaps, and improve coverage.
Test answers
Ask real questions and improve weak answers before customers see them.
Set permissions
Control who can edit prompts, sources, deployment settings, and access across the workspace.
Invite the team
Bring support, sales, or ops into the same workspace once the first rollout is ready.
Search feature pages
12 feature pages match your filters.
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Browse every capability
Choose a capability to see what it does and how to use it.
Knowledge base
Teach your assistant from websites, documents, videos, FAQs, and other business information.
Approved sources
Choose exactly which information your assistant can use when answering customers.
Workflows
Automate follow-up, lead routing, reporting, and other repeatable tasks.
Conversation inbox
Review conversations, answer customers, and step in when the assistant needs help.
Team workspaces
Give your staff the right access to assistants, conversations, settings, and billing.
Security
Protect business information and customer conversations with clear access and privacy controls.
API
Connect InsertChat to your website, app, or internal tools through the API.
Channels
Use the same assistant on your website, inside a page, or through a shareable link.
Integrations
Connect the tools you already use for sales, support, ecommerce, and automation.
Models
Choose the AI model that gives you the right balance of quality, speed, and cost.
Tools
Let your assistant book meetings, take payments, search the web, and complete other tasks.
Visitor analytics
See what customers ask, where answers fall short, and which conversations lead to action.
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Bring in your content
Connect the sources visitors already need but struggle to find.
Website pages
Use public pages and sitemaps visitors already rely on.
Documents
Bring in PDFs, guides, policies, spreadsheets, and resource files.
Video knowledge
Make approved video and audio material easier to ask about.
Structured content
Connect product data, text sources, and controlled storage when the website answer needs detail.
Launch where visitors ask
Use a widget, embed, hosted page, custom domain, or API without changing the source set.
Keep control as you grow
Protect sources, roles, privacy, and brand behavior as more people touch the assistant.
Roles and access
Give marketing, digital, agency, and client teams the right access to assistants, sources, conversations, and billing.
Data privacy
Keep sources, conversations, and visitor data scoped to the right workspace and assistant with encryption and access controls.
Custom branding
Give each website, client, or department its own branded assistant experience without rebuilding the launch flow.
Bring your own key
Use your own provider keys when procurement, billing, or review requirements need more control.
Built around customer questions
Answer, qualify, hand off, and learn from the questions people bring to your site.
Support deflection
Answer repeat visitor questions and pass complex cases to a person with context.
Lead capture
Collect intent when a visitor asks a buying, booking, pricing, or contact question.
Resource discovery
Help readers find guides, policies, articles, recipes, product pages, or next steps.
Product discovery
Answer product, fit, comparison, policy, and availability questions from approved sources.
What you get after launch
Better visitor answers, clearer next steps, and sharper content priorities.
- Give visitors direct answers from your business information
- Start with your most useful content, then expand from real questions
- Keep answers consistent across every channel
- Find unanswered questions, content gaps, and lead signals
How to roll it out
Start narrow, ground answers, and improve weekly.
- Start with one assistant and one clear job.
- Connect the highest-value pages, docs, videos, or FAQs.
- Set answer rules, brand voice, and source boundaries.
- Enable handoff only when the visitor needs a next step.
- Publish on a controlled page before wider rollout.
- Review analytics weekly and add missing sources.
Your questions, answered.
Tap any question about the product, pricing, security, or setup to see a straight answer.
InsertChat
Answers about InsertChat
Hi! Tap any question below and I'll answer it for you.
Product questions
What is InsertChat?
InsertChat is a white-label AI assistant for your website. Train it, brand it, publish it, and learn from visitor questions.
How does InsertChat use my website content?
Connect approved pages, docs, videos, FAQs, policies, and other sources. InsertChat turns them into source-backed answers and next steps.
Can I control the assistant's tone and sources?
Yes. Choose its sources, tone, welcome message, and prompts so it stays on brand.
How does InsertChat stay accurate?
Answers use approved content and source links. Analytics show unclear or missing answers so you can improve coverage.
Can it collect leads or route support questions?
Yes. InsertChat can collect details, qualify intent, add context, and send chats to the right inbox, CRM, workflow, or person.
Can I control how the assistant behaves?
Yes. Control prompts, model choice, tool access, and the branded assistant experience so behavior stays consistent.
Which AI models can I use?
InsertChat supports multiple model providers. Choose each assistant's model for quality, speed, and cost, or use BYOK.
Can I pick different models for different workflows?
Yes. Use a faster model for common questions and a stronger model for complex reasoning. InsertChat supports that balance per conversation.
Where can I deploy an assistant?
Use a widget, embed, full-page assistant, custom domain, in-app embed, or API. Reuse one setup across surfaces.
Do I need coding skills?
No. Build and deploy AI assistants using our visual builder. The embed code is one line of JavaScript.
Can I customize the branding and UI?
Yes. Customize the assistant name, logo, colors, welcome message, suggested prompts, tone, domain, and white-label presentation.
Can I use my own domain?
Yes. Custom domains are supported, typically via enterprise options.
Does InsertChat support voice?
Yes. Voice dictation and text-to-speech let users speak instead of type.
Does InsertChat support vision?
Yes. Enable vision for assistants when images help clarify a request or context.
What tools and integrations are supported?
Zendesk, HubSpot, Shopify, WooCommerce, calendar booking, web search, Perplexity, and webhooks for your own systems.
Can I control which tools the assistant is allowed to use?
Yes. Tool access is controlled per assistant so you enable only what you need.
Can the agent hand off to a human?
Yes. Configure human handoff so the agent escalates when needed. Full conversation history is passed along.
Do you provide analytics?
Yes. Track chats, leads, feedback, top questions, unanswered questions, most-used sources, and content gaps.
Is it mobile friendly?
Yes. The widget and embeds work well on desktop and mobile with no separate experience needed.
What's the fastest path to a successful deployment?
Start with one assistant and a small set of high-value sources. Iterate using real questions from analytics.
What is the fastest way to get started?
Create an account. Connect one key source. Ask a test question, brand the assistant, then publish it on one page.