Build, launch, and improve branded AI assistants
Use owned content, match your brand, publish on your website, and learn from visitor questions.
3-day free trial · No charge during trial
Why it works
Ground answers, control the brand, and launch faster.
Knowledge base
Ground every answer in approved website pages, documents, videos, and resources so visitors get source-backed help from the content you own.
Agent controls
Set prompts, tone, guardrails, and tool access so the branded assistant behaves consistently on every visitor-facing surface.
Multi-model
Choose efficient models for common visitor questions and stronger models for complex requests while keeping sources and branding unchanged.
Channels
Publish one assistant as a website widget, embedded experience, hosted page, or API-backed flow so visitors can ask where they already are.
Integrations
Route high-intent questions into lead capture, support handoff, CRM, ecommerce, or webhook flows when the conversation needs a next step.
Stats and analytics
Find visitor questions, weak sources, and content gaps.
Prompt templates
Start from website assistant patterns, then shape welcome copy, suggested prompts, and answer behavior for your audience.
Branding
Match your logo, colors, tone, domain, and copyright.
How InsertChat works in the real world
A simple flow you can ship, measure, and improve.
Connect sources
Add URLs, sitemaps, docs, and media so answers are grounded in your reality.
Configure the assistant
Set prompts, choose models, and define what the assistant is allowed to do.
Enable tools
Turn on only the integrations you need: CRM, helpdesk, commerce, and workflows.
Deploy anywhere
Use the same agent on web, in-app embeds, and via API without rebuilding setup.
Improve with analytics
Review questions, fix gaps, and improve coverage.
Test answers
Run real questions against your sources before launch and tighten weak answers while the stakes are still low.
Set permissions
Control who can edit prompts, sources, deployment settings, and access across the workspace.
Invite the team
Bring support, sales, or ops into the same workspace once the first rollout is ready.
Search feature pages
17 feature pages match your filters.
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See every feature
Open the feature you are evaluating.
AI Knowledge Base
AI Knowledge Base matters most when teams need document upload to hold up in daily production instead of only in a demo environment.
Branded AI Assistant Builder
Branded AI Assistant Builder matters most when teams need no-code builder to hold up in daily production instead of only in a demo environment.
AI Agent Workflows
AI Agent Workflows matters most when teams need webhooks to hold up in daily production instead of only in a demo environment.
AI Conversation Inbox
AI Conversation Inbox matters most when teams need search & filters to hold up in daily production instead of only in a demo environment.
AI Team Workspaces
AI Team Workspaces matters most when teams need roles & seats to hold up in daily production instead of only in a demo environment.
AI Security
AI Security matters most when teams need gdpr ready to hold up in daily production instead of only in a demo environment.
AI Agent API
AI Agent API matters most when teams need rest api to hold up in daily production instead of only in a demo environment.
AI Agent Channels
AI Agent Channels matters most when teams need website widget to hold up in daily production instead of only in a demo environment.
AI Agent Integrations
AI Agent Integrations matters most when teams need workflow integrations to hold up in daily production instead of only in a demo environment.
Multi-Model AI
Multi-Model AI matters most when teams need provider choice to hold up in daily production instead of only in a demo environment.
AI Agent Tools
AI Agent Tools matters most when teams need lead capture to hold up in daily production instead of only in a demo environment.
AI Agent Analytics
AI Agent Analytics matters most when teams need conversation logs to hold up in daily production instead of only in a demo environment.
Page 1 of 2. Showing 12 of 17 matching feature pages.
NextBring in your content
Connect the sources that matter most and keep them fresh.
Use the same agent anywhere
Use web chat, embeds, and API.
Keep control as you grow
Control access, privacy, and brand.
Roles and access
Give marketing, digital, agency, and client teams the right access to assistants, sources, conversations, and billing.
Data privacy
Keep sources, conversations, and visitor data scoped to the right workspace and assistant with encryption and access controls.
Custom branding
Give each website, client, or department its own branded assistant experience without rebuilding the launch flow.
Bring your own key
Use your own provider keys when procurement, billing, or review requirements need more control behind the branded experience.
Made for real work
Start narrow, then add tools and channels.
Customer support
Answer questions, collect feedback, and hand off to a human.
Sales and lead capture
Capture leads and connect to tools like HubSpot.
Docs and onboarding
Turn docs into clear answers, flashcards, and quizzes.
Ecommerce
Answer product questions and track shipping.
What you get
Gains show up in launch speed and answer quality.
- Give visitors direct answers from owned content
- Launch one source set, then expand from real questions
- Keep every channel grounded in approved content
- Find unanswered questions, content gaps, and lead signals
How to roll it out
Start narrow, ground answers, and improve weekly.
- Start with one assistant and one visitor job.
- Connect the highest-value pages, docs, videos, or FAQs.
- Choose the model that meets the answer-quality bar.
- Enable tools only when the chat needs a next step.
- Publish on a controlled page before wider rollout.
- Review analytics weekly and add missing sources.
Common questions
Open any question to see a short, plain answer.
InsertChat
Product FAQ
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Product FAQ
What is InsertChat?
InsertChat is a white-label AI assistant platform for content-rich websites. Train an assistant on owned content, publish it under your brand, add visitor actions, and learn from the questions people ask.
What content can InsertChat learn from?
InsertChat can learn from website URLs, sitemaps, documents, PDFs, office files, YouTube videos, approved Q&A, and raw source text. The goal is to make the content you already own easier for visitors to use.
How does InsertChat keep answers accurate?
Answers are grounded in the sources you connect. You can refresh sources, review conversations, and use unanswered questions or weak answers to improve coverage over time.
Can it answer only from approved sources?
Yes. You can keep answers bounded to approved content so visitors get a source-backed experience instead of generic AI responses.
Where can I publish the assistant?
Publish it as a website bubble, in-page window, full-page assistant, direct link, or custom-domain page. Use the format that fits the visitor journey.
Can it capture leads and route follow-up?
Yes. InsertChat can collect contact details, request human handoff, create tickets, send transcripts, and sync conversation context to CRM, ecommerce, support, or webhook workflows.
What visitor insights do we get?
Track top questions, unanswered questions, content gaps, most-used sources, weak answers, high-intent conversations, collected leads, tickets, and feedback patterns.
Can I customize the branding and UI?
Yes. Customize the assistant name, logo, colors, welcome message, suggested prompts, tone, domain, and white-label presentation.
Do I need to rebuild search, navigation, or my CMS?
No. InsertChat adds a conversational discovery layer to the website you already have, so visitors can ask in their own words while your existing content stays in place.
Do I need coding skills?
No. You can connect sources, customize the assistant, and publish with a small install snippet. Web or agency partners can help when the site needs a more controlled rollout.
Can I use my own domain?
Yes. Custom domains are supported, typically via enterprise options.
What tools and integrations are supported?
HubSpot, Zendesk, Shopify, WooCommerce, Stripe, Zapier, webhooks, and visitor-action tools such as lead capture, tickets, human handoff, transcripts, and feedback.
What's the fastest path to a successful deployment?
Start with one assistant and a focused set of high-value sources. Test real visitor questions, brand the experience, publish on a controlled page, then expand from analytics.