Build AI Agents Grounded in Your Content, Deployed Anywhere
Customers get accurate answers from your actual content — not hallucinated guesses. You control which AI model handles each conversation. Deploy on your website, in your app, or via API — with 600+ integrations, white-label options, and GDPR compliance built in.
7-day free trial · Cancel anytime · No commitment
Core capabilities
for every team
Knowledge base
Ground every AI answer in your actual documents, website, and data — so customers get accurate responses, not hallucinated guesses.
Agent controls
Set behavior rules, prompts, and guardrails that stay consistent across every channel and team member — no rogue responses.
Multi-model
Use a premium model for complex questions and a cheaper model for simple FAQs — same knowledge base, same tools, different cost per message.
Channels
Deploy one agent to your website, app, and API — customers and teammates get the same quality answers wherever they ask.
Integrations
Create Zendesk tickets, log HubSpot leads, and check Shopify orders from within the conversation — no copy-paste, no tool switching.
Stats and analytics
See exactly what customers ask, where your knowledge gaps are, and which conversations needed a human — then fix it.
Prompt templates
Start with a proven support, sales, or FAQ template and customize from there — so you're deployed in minutes, not hours.
Branding
Match the chat widget to your exact brand colors, logo, and domain — so it looks native, not bolted on from a third-party tool.
How InsertChat works
in the real world
A simple flow you can ship, measure, and improve.
Connect sources
Add URLs, sitemaps, docs, and media so answers are grounded in your reality.
Configure the agent
Set prompts, choose models, and define what the agent is allowed to do.
Enable tools
Turn on only the integrations you need: CRM, helpdesk, commerce, and workflows.
Deploy anywhere
Use the same agent on web, in-app embeds, and via API without rebuilding setup.
Improve with analytics
See what users ask, find gaps, and iterate so coverage improves over time.
Explore feature areas
in depth
Dive deeper into each part of InsertChat.
Knowledge base
Connect websites, docs, media, and structured data.
Agent builder
Control prompts, models, tools, and UI.
Channels
Deploy to web chat, embeds, and APIs.
Integrations
Connect Zendesk, HubSpot, Shopify, WooCommerce, and more.
Models
Use multiple models in one workspace and pick the model per chat.
Tools
Enable tools per agent for workflows like support, sales, and research.
Analytics
See what people ask and improve coverage over time.
Branding
Deploy a polished, consistent embed experience that matches your brand.
White label
Deploy branded agents with scoped access and consistent styling.
Voice
Enable voice dictation and audio replies for faster conversations.
Vision
Enable vision for agents when images help explain what users need.
Knowledge ingestion
built for AI
Connect the sources that matter most and keep them fresh.
Web and sitemaps
Crawl URLs or sitemaps and refresh on a schedule.
Documents
PDF, DOCX, PPTX, XLSX, CSV, and more.
YouTube and audio
Bring in videos and audio files.
Structured sources
Text, product catalogs, and S3-compatible storage sync.
Deploy anywhere
with the same agent
Use web chat, embeds, or API.
Website widget
Customize chat UI, file upload, and voice options.
In-app embed
Embed the agent in your app or portal.
API
Manage agents, sources, chats, and analytics via API.
Governance and branding
without the overhead
Keep control of access, privacy, and brand while scaling agents.
Roles and access
Admins manage billing, managers configure agents, clients view their own conversations — each person gets exactly the access they need, nothing more.
Data privacy
Each workspace is a sealed environment with encrypted data. Client A's conversations never touch Client B's. Compliant by default, auditable by design.
Custom branding
Every widget, every channel, every client gets its own visual identity. Scale from one agent to fifty without losing brand consistency.
Bring your own key
Control costs and compliance by using your own API keys from OpenAI, Anthropic, or Google. Track spending per model, per agent, per use case.
Built for real use cases
not demos
Start simple and add tools as you go.
Customer support
Answer questions, collect feedback, and hand off to a human.
Sales and lead capture
Capture leads and connect to tools like HubSpot.
Docs and onboarding
Turn docs into clear answers, flashcards, and quizzes.
Ecommerce
Answer product questions and track shipping.
What teams get
from InsertChat
Outcome-focused benefits you can measure over time.
- Resolve 40-60% of support questions automatically — the AI answers from your knowledge base, customers get instant help, your team handles the complex stuff
- Deploy a new agent in under 5 minutes — upload docs, set the prompt, choose a model, embed on your site. No sprint planning, no developer handoff
- One source of truth across every channel — website, app, API all answer from the same knowledge base with the same behavior rules
- See exactly where your agent succeeds and fails — analytics surface content gaps and unanswered questions so you improve weekly, not quarterly
A practical rollout plan
that avoids the common traps
How most teams get value without overcomplicating the first deployment.
- Start with one agent and one audience — support, sales, or internal docs. Get that working before expanding to multiple use cases.
- Upload 10-20 high-quality documents first, not your entire knowledge base. Verify answer quality with real questions before adding more sources.
- Pick the cheapest model that meets your quality bar. A fast model handles most FAQ questions. Save premium models for complex reasoning that justifies the cost.
- Enable tools only when the agent should take action. A FAQ bot doesn't need lead capture. Add tools as you identify specific workflows.
- Deploy to your lowest-traffic page first. Validate the experience with real users before rolling out to your homepage or checkout flow.
- Review analytics weekly. Find the top 5 unanswered questions, add the missing content, and watch resolution rates improve the following week.
Frequently asked questions
Tap any question to see how InsertChat would respond.
Contact supportInsertChat
AI Support
Hey! 👋 Browsing Product questions. Tap any to get instant answers.
What is InsertChat?
An AI agent workspace that lets you build agents grounded in your knowledge and deploy them to web, app, or API. Connect tools and integrations to complete workflows.
What's the difference between an agent and an InsertChat agent?
A basic agent is prompt-only. InsertChat agents are grounded in your sources, configurable per use case, and able to use tools and integrations.
How do agents stay accurate and avoid hallucinations?
Ground your agent in a knowledge base your team controls and keep it fresh. Use analytics to find gaps and improve coverage over time.
What can I connect as knowledge?
URLs, sitemaps, documents (PDF and office files), media like YouTube and audio, and structured data. The goal is a clear source of truth for answers.
Do sources stay up to date?
Yes. Refresh sources on demand or set up scheduled refresh depending on the source type.
Which AI models can I use?
GPT-5.2, Claude Sonnet 4.5, Gemini 3.0, Llama 4, Grok 4.1, DeepSeek V3.2, and more. Choose the model per chat, or use BYOK to manage provider access yourself.
Can I pick different models for different workflows?
Yes. Use a faster model for common questions and a stronger model for complex reasoning. InsertChat supports that balance per conversation.
Where can I deploy an agent?
Website widget, in-app embed, or API. Keep one agent setup and reuse it across channels.
Do I need coding skills?
No. Build and deploy AI agents using our visual builder. The embed code is one line of JavaScript.
Can I customize the branding and UI?
Yes. Customize the widget to match your brand. White-label options are available for a fully branded experience.
Does InsertChat support voice?
Yes. Voice dictation and text-to-speech let users speak instead of type.
Does InsertChat support vision?
Yes. Enable vision for agents when images help clarify a request or context.
Can the agent hand off to a human?
Yes. Configure human handoff so the agent escalates when needed. Full conversation history is passed along.
Do you provide analytics?
Yes. Track chats, leads, feedback, and credits used. Find gaps in coverage and prioritize fixes.
Is it mobile friendly?
Yes. The widget and embeds work well on desktop and mobile with no separate experience needed.
What is the fastest way to get started?
Create an account, upload one document, and ask your first question. Most teams go live in under 5 minutes.
Product FAQ
What is InsertChat?
An AI agent workspace that lets you build agents grounded in your knowledge and deploy them to web, app, or API. Connect tools and integrations to complete workflows.
What's the difference between an agent and an InsertChat agent?
A basic agent is prompt-only. InsertChat agents are grounded in your sources, configurable per use case, and able to use tools and integrations.
How do agents stay accurate and avoid hallucinations?
Ground your agent in a knowledge base your team controls and keep it fresh. Use analytics to find gaps and improve coverage over time.
What can I connect as knowledge?
URLs, sitemaps, documents (PDF and office files), media like YouTube and audio, and structured data. The goal is a clear source of truth for answers.
Do sources stay up to date?
Yes. Refresh sources on demand or set up scheduled refresh depending on the source type.
Which AI models can I use?
GPT-5.2, Claude Sonnet 4.5, Gemini 3.0, Llama 4, Grok 4.1, DeepSeek V3.2, and more. Choose the model per chat, or use BYOK to manage provider access yourself.
Can I pick different models for different workflows?
Yes. Use a faster model for common questions and a stronger model for complex reasoning. InsertChat supports that balance per conversation.
Where can I deploy an agent?
Website widget, in-app embed, or API. Keep one agent setup and reuse it across channels.
Do I need coding skills?
No. Build and deploy AI agents using our visual builder. The embed code is one line of JavaScript.
Can I customize the branding and UI?
Yes. Customize the widget to match your brand. White-label options are available for a fully branded experience.
Does InsertChat support voice?
Yes. Voice dictation and text-to-speech let users speak instead of type.
Does InsertChat support vision?
Yes. Enable vision for agents when images help clarify a request or context.
Can the agent hand off to a human?
Yes. Configure human handoff so the agent escalates when needed. Full conversation history is passed along.
Do you provide analytics?
Yes. Track chats, leads, feedback, and credits used. Find gaps in coverage and prioritize fixes.
Is it mobile friendly?
Yes. The widget and embeds work well on desktop and mobile with no separate experience needed.
What is the fastest way to get started?
Create an account, upload one document, and ask your first question. Most teams go live in under 5 minutes.
Pricing FAQ
What do I pay for with InsertChat?
Pricing is based on how many agents you run, what knowledge sources you connect, and how much conversation usage you drive. Check the pricing page for current tiers.
How much does InsertChat cost?
Plans start at $29/month. Verify the latest pricing and included limits on the pricing page.
Is pricing per seat or per teammate?
Pricing is oriented around agents, sources, and usage rather than seats. Enterprise plans are available for larger teams.
Can I start small and upgrade later?
Yes. Start with self-serve, validate your use case, then scale up as needed.
Can I cancel anytime?
Yes. Cancel anytime with no long-term contract. Your data remains available for 30 days after cancellation.
Do you offer enterprise pricing?
Yes. Enterprise plans cover larger orgs, advanced requirements, and custom deployment needs.
Do you support annual billing?
Yes. Toggle to annual billing on the pricing page and save 20%. For invoicing or procurement workflows, contact us.
What happens if we hit limits?
You will get a notification before you hit a limit. Upgrade your plan anytime with one click, or reduce usage. Nothing stops working without warning.
What counts as a source?
A source is any connected item your agent learns from: a URL, document, YouTube link, or other knowledge input. Your plan determines how many you can connect.
What are credits?
Credits budget your usage across conversations, sources, and tools. They keep costs predictable as you scale.
Can I control which models we use so costs do not spike?
Yes. Choose the model per chat to balance quality, speed, and budget for different workflows.
What is BYOK?
Bring Your Own Key. Use your own provider API key for model access to consolidate billing or apply your own setup.
Can I use my own logo and domain on the $29 plan?
Yes. The $29 plan includes your own logo and custom domain.
Can I test before I commit?
Start self-serve to validate your workflow. For guided proof-of-concept or enterprise requirements, contact us.
Do you have discounts for startups or nonprofits?
If pricing is a blocker, contact us with your context.
How do I start?
Sign up for a 7-day free trial with full access. Pick your plan after you see it working with your own content.
Security FAQ
Where is my data stored?
European servers. GDPR compliant, never used for training, and deletable at any time.
What gets sent to AI model providers?
Your prompt and relevant context excerpts from connected sources are sent to the selected model provider to generate an answer.
Do you use our data to train models?
No. InsertChat never uses your data to train models.
Is my data isolated from other customers?
Yes. Data is scoped to your workspace and agents. Sources and conversations remain isolated.
Can I delete data?
Yes. Delete sources, conversation history, leads, and feedback at any time.
What data does InsertChat store?
Agent configuration, connected knowledge sources, and conversation data needed for the experience and analytics.
Can I keep an agent private?
Yes. Choose public or private agents depending on whether anyone or only authenticated users can access the embed.
Do you have role-based access controls?
Yes. Control who can manage agents and data with role-based access.
Can I restrict what the agent can do?
Yes. Control tool enablement per agent to limit actions to only what is necessary.
Do you support GDPR?
Yes. Full GDPR compliance with Data Processing Addendum (DPA) available on request.
Can you provide a DPA?
Yes. Our DPA covers processing obligations, subprocessors, and deletion/return terms. Contact us to request it.
Do you list subprocessors?
Yes. Subprocessors are documented in the DPA. Request it or contact us for details.
How do you handle security questionnaires?
Contact us and we provide the right documentation for your team's review process.
Is InsertChat safe to embed on a public website?
Yes, when configured correctly. Ground answers in approved sources and keep tool access controlled.
Do you support self-hosting?
Yes. Enterprise plans include self-hosting and bring-your-own-LLM options.
How do I evaluate InsertChat?
Start a free trial with non-sensitive data. When ready, request our security questionnaire and DPA.
Integrations FAQ
What integrations are available?
600+ integrations including Slack, Notion, Google Workspace, Salesforce, HubSpot, Zendesk, Shopify, WooCommerce, and Zapier. Our REST API allows custom integrations with any system.
Can I connect to Slack?
Yes. Deploy your agent directly to Slack so your team can interact in channels or DMs.
Do you integrate with HubSpot?
Yes. Sync leads, contacts, and conversation data directly into HubSpot.
Can I use InsertChat with Zendesk?
Yes. Ticket creation, handoffs, and syncing support conversations are all supported.
Do you support Shopify?
Yes. Your agent can answer product questions, check order status, and assist with common e-commerce queries.
What about WooCommerce?
Yes. WooCommerce works similarly to Shopify with access to product catalogs and order information.
Can I connect Google Workspace?
Yes. Connect Google Drive, Docs, and other Workspace tools as knowledge sources.
Do you have a Zapier integration?
Yes. Connect InsertChat with thousands of apps via Zapier to automate workflows and sync data.
Can the agent search the web?
Yes. Enable web search so the agent can find current information beyond your knowledge base.
Do you support calendar booking?
Yes. The agent can schedule meetings directly during conversations.
Can I use webhooks?
Yes. Send events to your own systems for custom integrations and real-time notifications.
Do you have an API?
Yes. Full REST API for creating agents, managing sources, and interacting with conversations programmatically.
Can I install it with Google Tag Manager?
Yes. Install via script embed or Google Tag Manager.
Can I embed it in my product?
Yes. Use in-app embeds for a native feel, or the API to build a custom interface.
Do you support custom SMTP?
Yes. Custom domain and SMTP options are available so outbound messaging aligns with your infrastructure.
How do I connect my first integration?
Start your trial, go to Settings > Integrations, and connect in one click. 600+ apps available.