Turn editorial archives into a branded AI assistant
Readers know the topic they care about. They do not always know which article, archive piece, guide, video, or newsletter has the answer. InsertChat gives them a branded way to ask.
7-day free trial · No charge during trial
What the assistant can learn
Start with the highest-value website content, then expand as visitor questions show the next priority.
Articles and archives
Use this source to answer visitor questions inside a branded AI assistant instead of leaving it buried in navigation, filters, PDFs, or page copy.
Newsletters
Use this source to answer visitor questions inside a branded AI assistant instead of leaving it buried in navigation, filters, PDFs, or page copy.
Explainers and guides
Use this source to answer visitor questions inside a branded AI assistant instead of leaving it buried in navigation, filters, PDFs, or page copy.
Videos and transcripts
Use this source to answer visitor questions inside a branded AI assistant instead of leaving it buried in navigation, filters, PDFs, or page copy.
Editorial FAQs
Use this source to answer visitor questions inside a branded AI assistant instead of leaving it buried in navigation, filters, PDFs, or page copy.
Questions visitors can ask
The assistant gives visitors a direct path from intent to the right owned content.
- Where can I find coverage on this topic?
- What is the latest guide for this issue?
- Which archive pieces explain the background?
From content to assistant
Use the same practical workflow across every content-rich industry.
Connect the content library
Import website pages, documents, videos, guides, policies, FAQs, catalogs, or resource collections.
Shape the brand experience
Set assistant name, logo, color, tone, suggested prompts, domain, embed placement, and handoff rules.
Launch and learn
Publish on the website, review real visitor questions, and fix the content gaps blocking discovery.
How to start
Launch with a focused source set first, then let analytics show where to expand.
Start with evergreen content
Train first on guides, explainers, evergreen articles, and topic hubs before adding fast-changing news sections.
Use analytics for editorial planning
Repeated questions become a practical signal for new explainers, updated pages, and better internal linking.
What teams learn
A branded assistant is useful on day one. It gets more useful as real visitor questions show what people cannot find.
- More discovery across articles, archives, guides, and evergreen resources
- Clearer signals about reader questions and missing explainers
- A branded assistant that keeps readers in your owned experience
Launch a branded assistant for publishers
Start with owned content, publish under your brand, and use visitor questions to improve discovery.
7-day free trial · No charge during trial