Turn editorial archives into a branded AI assistant
AI Overviews now summarize your reporting and keep the click. The readers who still reach your site know the topic they care about — they just don't know which article, archive piece, or guide has the answer. InsertChat gives them a branded way to ask.
7-day free trial · No card required
Sources the assistant can use
Start with the highest-value approved sources, then expand as visitor questions show the next priority.
Articles and archives
Use this source to answer visitor questions inside a branded AI assistant instead of leaving it buried in navigation, filters, PDFs, or page copy.
Newsletters
Use this source to answer visitor questions inside a branded AI assistant instead of leaving it buried in navigation, filters, PDFs, or page copy.
Explainers and guides
Use this source to answer visitor questions inside a branded AI assistant instead of leaving it buried in navigation, filters, PDFs, or page copy.
Videos and transcripts
Use this source to answer visitor questions inside a branded AI assistant instead of leaving it buried in navigation, filters, PDFs, or page copy.
Editorial FAQs
Use this source to answer visitor questions inside a branded AI assistant instead of leaving it buried in navigation, filters, PDFs, or page copy.
Questions visitors can ask
The assistant gives visitors a direct path from intent to the answer, resource, or next step.
- Where can I find coverage on this topic?
- What is the latest guide for this issue?
- Which archive pieces explain the background?
- What should I read next if I care about this subject?
From owned content to assistant
Use the same practical workflow across every question-heavy website.
Connect the content library
Import approved website pages, documents, videos, guides, policies, FAQs, catalogs, or resource collections.
Shape the brand experience
Set assistant name, logo, color, tone, suggested prompts, domain, embed placement, and handoff rules.
Launch and learn
Publish on the website, review real visitor questions, and fix the content gaps blocking discovery.
Where to start
Launch with a focused set of approved sources first, then let visitor questions show where to expand.
Start with evergreen content
Train first on guides, explainers, evergreen articles, and topic hubs before adding fast-changing news sections.
Use analytics for editorial planning
Repeated questions become a practical signal for new explainers, updated pages, and better internal linking.
What your team can learn
A branded assistant helps visitors on day one. It gets more useful as real questions show what people cannot find.
- More discovery across articles, archives, guides, and evergreen resources
- Clearer signals about reader questions and missing explainers
- A branded assistant that keeps readers in your owned experience — under your brand, white-label included
- More useful paths from one article into related owned content
Launch a branded assistant for publishers
Start with approved website content, publish under your brand, and use visitor questions to improve discovery.
7-day free trial · No card required