How white-label chatbots work
The agency holds the account with the vendor and creates a separate assistant per client, each with its own knowledge, branding, and install code. Deeper white-labeling moves the widget, shared links, and emails onto the agency’s own domain so the vendor’s name doesn’t appear anywhere the client or their customers look.
Commercially, the agency sets its own prices: a setup fee for building the knowledge base and testing, plus a monthly fee per client that covers the platform cost and ongoing improvements. The vendor bills the agency, not the end client.
Example: an agency serving local dentists
A small marketing agency builds websites for dental practices. It adds a branded assistant to each client’s site, trained on that practice’s services and insurance list, with the practice’s logo and colors. Widgets load from the agency’s own domain, and the agency bills each practice monthly. This scenario is illustrative.
White label in InsertChat
With InsertChat’s white label, each client assistant gets its own display name, accent color, avatar, logos, browser icon, knowledge, tone, and phone number. On Growth, Scale, and Enterprise, widgets, shared links, sign-in, and customer emails can run on your own verified domain, set up with a DNS TXT and CNAME record.
Paid plans let your business serve its own customers within plan limits, and you decide how to package and price your services. See the agency use case.
