AI Agent Builder: Create Custom Agents Without Code
Building AI agents usually means hiring developers, stitching APIs together, and months of work. InsertChat lets you skip all of that. Choose your model, upload your knowledge, set behavior rules, and deploy to your website in under 5 minutes — no developers required.
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Why most agent
projects stall
The gap between 'we should add an agent' and a working deployment.
Custom development is expensive
Hiring a developer to build a custom agent takes $10,000-50,000+ and months of work. You need something that works this week, not next quarter.
Maintenance never ends
Every time your docs change, someone has to manually update the agent. Without auto-refresh, answers go stale within days.
Inconsistent answers across channels
Your website says one thing, your support team says another, and the agent makes up a third answer. Customers notice.
No control over AI behavior
Generic agents hallucinate, go off-topic, and say things that embarrass your brand. You need guardrails, not guesswork.
Agent configuration
that stays flexible
Set behavior, tools, and models in one place.
Prompt and behavior
Control your agent's tone, verbosity, and creativity level. Set it formal for customer support, conversational for sales, or technical for developer docs — so every agent matches the use case perfectly.
Prompt templates
Don't start from a blank page. Pick a support, sales, FAQ, or onboarding template and customize from there — so you're deployed in minutes, not hours.
Conversation context
When a customer asks a follow-up question, the agent remembers the full conversation. No repeating context, no 'can you say that again' — just smooth, coherent exchanges.
Model selection
Use the best model for each use case. GPT-5.2 for complex reasoning, Claude for long documents, a faster model for simple FAQs — all without changing your setup or retraining.
Tool enablement
Your agent can create support tickets in Zendesk, log leads in HubSpot, check order status in Shopify, and search the web — without you writing a single line of integration code.
Voice and vision
Customers can speak instead of type for faster input on mobile, and share screenshots so your agent can troubleshoot visual issues — reducing back-and-forth messages.
Customer experience
and branding
Shape how agents look, sound, and respond across channels.
Full UI customization
Match your agent to your website's look. Upload your logo, set exact brand colors, and position the chat bubble exactly where you want it — so it looks native, not bolted on.
Layouts and styling
Pick a floating bubble for casual support or a full window for deeper conversations. Both adapt to your brand automatically and resize responsively across devices.
Conversation controls
Let users organize their conversations. Pin important threads, rename chats for quick reference, and pick up where they left off — so nothing gets lost.
Webhooks and metadata
Pass user context like plan type, order ID, or page URL into conversations so your agent has the full picture before the first message is sent.
Teams and access
managed by role
Invite teammates and control access at the agent level.
Workspace roles
Give each teammate the right level of access. Admins manage billing, managers edit agents, clients view their own conversations — no over-permissioning, no security gaps.
Agent assignments
A freelancer working on your support bot doesn't need access to your sales agent. Scope access per agent, per person — so everyone sees only what they should.
Privacy controls
Each workspace is a sealed environment. Client A's data never touches Client B's — critical for agencies managing multiple brands under one account.
Tools you can enable
per agent
Turn on only what you need.
From setup
to deployment
What changes when you stop building agents from scratch.
- Go from zero to a deployed agent in under 5 minutes — no developer handoff, no sprint planning, no waiting
- Every agent follows the same knowledge base and behavior rules, so customers get consistent answers regardless of which page they're on
- When a conversation needs a human, the agent passes the full history — no 'can you repeat your issue?' moments for your support team
- Enable calendar booking for your sales agent but not your FAQ bot — each agent gets only the tools it needs, nothing more
Frequently asked questions
Tap any question to see how InsertChat would respond.
Contact supportInsertChat
AI Support
Hey! 👋 Browsing Product questions. Tap any to get instant answers.
What is InsertChat?
An AI agent workspace that lets you build agents grounded in your knowledge and deploy them to web, app, or API. Connect tools and integrations to complete workflows.
What's the difference between an agent and an InsertChat agent?
A basic agent is prompt-only. InsertChat agents are grounded in your sources, configurable per use case, and able to use tools and integrations.
How do agents stay accurate and avoid hallucinations?
Ground your agent in a knowledge base your team controls and keep it fresh. Use analytics to find gaps and improve coverage over time.
What can I connect as knowledge?
URLs, sitemaps, documents (PDF and office files), media like YouTube and audio, and structured data. The goal is a clear source of truth for answers.
Do sources stay up to date?
Yes. Refresh sources on demand or set up scheduled refresh depending on the source type.
Which AI models can I use?
GPT-5.2, Claude Sonnet 4.5, Gemini 3.0, Llama 4, Grok 4.1, DeepSeek V3.2, and more. Choose the model per chat, or use BYOK to manage provider access yourself.
Can I pick different models for different workflows?
Yes. Use a faster model for common questions and a stronger model for complex reasoning. InsertChat supports that balance per conversation.
Where can I deploy an agent?
Website widget, in-app embed, or API. Keep one agent setup and reuse it across channels.
Do I need coding skills?
No. Build and deploy AI agents using our visual builder. The embed code is one line of JavaScript.
Can I customize the branding and UI?
Yes. Customize the widget to match your brand. White-label options are available for a fully branded experience.
Does InsertChat support voice?
Yes. Voice dictation and text-to-speech let users speak instead of type.
Does InsertChat support vision?
Yes. Enable vision for agents when images help clarify a request or context.
Can the agent hand off to a human?
Yes. Configure human handoff so the agent escalates when needed. Full conversation history is passed along.
Do you provide analytics?
Yes. Track chats, leads, feedback, and credits used. Find gaps in coverage and prioritize fixes.
Is it mobile friendly?
Yes. The widget and embeds work well on desktop and mobile with no separate experience needed.
What is the fastest way to get started?
Create an account, upload one document, and ask your first question. Most teams go live in under 5 minutes.
Product FAQ
What is InsertChat?
An AI agent workspace that lets you build agents grounded in your knowledge and deploy them to web, app, or API. Connect tools and integrations to complete workflows.
What's the difference between an agent and an InsertChat agent?
A basic agent is prompt-only. InsertChat agents are grounded in your sources, configurable per use case, and able to use tools and integrations.
How do agents stay accurate and avoid hallucinations?
Ground your agent in a knowledge base your team controls and keep it fresh. Use analytics to find gaps and improve coverage over time.
What can I connect as knowledge?
URLs, sitemaps, documents (PDF and office files), media like YouTube and audio, and structured data. The goal is a clear source of truth for answers.
Do sources stay up to date?
Yes. Refresh sources on demand or set up scheduled refresh depending on the source type.
Which AI models can I use?
GPT-5.2, Claude Sonnet 4.5, Gemini 3.0, Llama 4, Grok 4.1, DeepSeek V3.2, and more. Choose the model per chat, or use BYOK to manage provider access yourself.
Can I pick different models for different workflows?
Yes. Use a faster model for common questions and a stronger model for complex reasoning. InsertChat supports that balance per conversation.
Where can I deploy an agent?
Website widget, in-app embed, or API. Keep one agent setup and reuse it across channels.
Do I need coding skills?
No. Build and deploy AI agents using our visual builder. The embed code is one line of JavaScript.
Can I customize the branding and UI?
Yes. Customize the widget to match your brand. White-label options are available for a fully branded experience.
Does InsertChat support voice?
Yes. Voice dictation and text-to-speech let users speak instead of type.
Does InsertChat support vision?
Yes. Enable vision for agents when images help clarify a request or context.
Can the agent hand off to a human?
Yes. Configure human handoff so the agent escalates when needed. Full conversation history is passed along.
Do you provide analytics?
Yes. Track chats, leads, feedback, and credits used. Find gaps in coverage and prioritize fixes.
Is it mobile friendly?
Yes. The widget and embeds work well on desktop and mobile with no separate experience needed.
What is the fastest way to get started?
Create an account, upload one document, and ask your first question. Most teams go live in under 5 minutes.
Pricing FAQ
What do I pay for with InsertChat?
Pricing is based on how many agents you run, what knowledge sources you connect, and how much conversation usage you drive. Check the pricing page for current tiers.
How much does InsertChat cost?
Plans start at $29/month. Verify the latest pricing and included limits on the pricing page.
Is pricing per seat or per teammate?
Pricing is oriented around agents, sources, and usage rather than seats. Enterprise plans are available for larger teams.
Can I start small and upgrade later?
Yes. Start with self-serve, validate your use case, then scale up as needed.
Can I cancel anytime?
Yes. Cancel anytime with no long-term contract. Your data remains available for 30 days after cancellation.
Do you offer enterprise pricing?
Yes. Enterprise plans cover larger orgs, advanced requirements, and custom deployment needs.
Do you support annual billing?
Yes. Toggle to annual billing on the pricing page and save 20%. For invoicing or procurement workflows, contact us.
What happens if we hit limits?
You will get a notification before you hit a limit. Upgrade your plan anytime with one click, or reduce usage. Nothing stops working without warning.
What counts as a source?
A source is any connected item your agent learns from: a URL, document, YouTube link, or other knowledge input. Your plan determines how many you can connect.
What are credits?
Credits budget your usage across conversations, sources, and tools. They keep costs predictable as you scale.
Can I control which models we use so costs do not spike?
Yes. Choose the model per chat to balance quality, speed, and budget for different workflows.
What is BYOK?
Bring Your Own Key. Use your own provider API key for model access to consolidate billing or apply your own setup.
Can I use my own logo and domain on the $29 plan?
Yes. The $29 plan includes your own logo and custom domain.
Can I test before I commit?
Start self-serve to validate your workflow. For guided proof-of-concept or enterprise requirements, contact us.
Do you have discounts for startups or nonprofits?
If pricing is a blocker, contact us with your context.
How do I start?
Sign up for a 7-day free trial with full access. Pick your plan after you see it working with your own content.
Security FAQ
Where is my data stored?
European servers. GDPR compliant, never used for training, and deletable at any time.
What gets sent to AI model providers?
Your prompt and relevant context excerpts from connected sources are sent to the selected model provider to generate an answer.
Do you use our data to train models?
No. InsertChat never uses your data to train models.
Is my data isolated from other customers?
Yes. Data is scoped to your workspace and agents. Sources and conversations remain isolated.
Can I delete data?
Yes. Delete sources, conversation history, leads, and feedback at any time.
What data does InsertChat store?
Agent configuration, connected knowledge sources, and conversation data needed for the experience and analytics.
Can I keep an agent private?
Yes. Choose public or private agents depending on whether anyone or only authenticated users can access the embed.
Do you have role-based access controls?
Yes. Control who can manage agents and data with role-based access.
Can I restrict what the agent can do?
Yes. Control tool enablement per agent to limit actions to only what is necessary.
Do you support GDPR?
Yes. Full GDPR compliance with Data Processing Addendum (DPA) available on request.
Can you provide a DPA?
Yes. Our DPA covers processing obligations, subprocessors, and deletion/return terms. Contact us to request it.
Do you list subprocessors?
Yes. Subprocessors are documented in the DPA. Request it or contact us for details.
How do you handle security questionnaires?
Contact us and we provide the right documentation for your team's review process.
Is InsertChat safe to embed on a public website?
Yes, when configured correctly. Ground answers in approved sources and keep tool access controlled.
Do you support self-hosting?
Yes. Enterprise plans include self-hosting and bring-your-own-LLM options.
How do I evaluate InsertChat?
Start a free trial with non-sensitive data. When ready, request our security questionnaire and DPA.
Integrations FAQ
What integrations are available?
600+ integrations including Slack, Notion, Google Workspace, Salesforce, HubSpot, Zendesk, Shopify, WooCommerce, and Zapier. Our REST API allows custom integrations with any system.
Can I connect to Slack?
Yes. Deploy your agent directly to Slack so your team can interact in channels or DMs.
Do you integrate with HubSpot?
Yes. Sync leads, contacts, and conversation data directly into HubSpot.
Can I use InsertChat with Zendesk?
Yes. Ticket creation, handoffs, and syncing support conversations are all supported.
Do you support Shopify?
Yes. Your agent can answer product questions, check order status, and assist with common e-commerce queries.
What about WooCommerce?
Yes. WooCommerce works similarly to Shopify with access to product catalogs and order information.
Can I connect Google Workspace?
Yes. Connect Google Drive, Docs, and other Workspace tools as knowledge sources.
Do you have a Zapier integration?
Yes. Connect InsertChat with thousands of apps via Zapier to automate workflows and sync data.
Can the agent search the web?
Yes. Enable web search so the agent can find current information beyond your knowledge base.
Do you support calendar booking?
Yes. The agent can schedule meetings directly during conversations.
Can I use webhooks?
Yes. Send events to your own systems for custom integrations and real-time notifications.
Do you have an API?
Yes. Full REST API for creating agents, managing sources, and interacting with conversations programmatically.
Can I install it with Google Tag Manager?
Yes. Install via script embed or Google Tag Manager.
Can I embed it in my product?
Yes. Use in-app embeds for a native feel, or the API to build a custom interface.
Do you support custom SMTP?
Yes. Custom domain and SMTP options are available so outbound messaging aligns with your infrastructure.
How do I connect my first integration?
Start your trial, go to Settings > Integrations, and connect in one click. 600+ apps available.
Related features
and solutions
Features that pair with the agent builder.
Knowledge Base
Upload documents, crawl websites, and ground your agent in accurate, up-to-date content.
Multi-Model Support
Switch between GPT-5.2, Claude, Gemini, and more — same knowledge, same tools, different strengths.
Integrations
Connect your agent to Zendesk, HubSpot, Shopify, and 600+ tools without code.
Tools & Actions
Enable lead capture, calendar booking, ticket creation, and web search per agent.
Channels
Deploy the same agent on your website, in your app, or via API.
White Label
Remove InsertChat branding and resell AI agents to your clients under your own brand.