AI Press Release Generator for Nonprofits
Press Releases That Earn Media Coverage
Journalists receive hundreds of press releases daily and ignore most of them. Our AI generator creates releases that stand out by leading with a genuinely newsworthy angle, providing quotable statements, including relevant data, and following the formatting conventions that make it easy for reporters to write their stories. The result is a release that earns coverage rather than landing in the delete folder.
Amplifying Your Nonprofit's Story Through Media
Media coverage extends your reach far beyond your existing audience and adds third-party credibility to your message. Our tool helps you translate your organization's work into the news formats that journalists need, from the inverted pyramid structure to the compelling pull quotes that make stories worth publishing. Consistent media presence builds awareness that supports fundraising, advocacy, and community engagement.
Frequently Asked Questions
What makes a nonprofit press release newsworthy?
Newsworthy press releases focus on what is new, significant, or timely. Strong angles include major funding announcements, program launches or expansions, partnership announcements, research findings, responses to current events, milestone achievements, and human interest stories. Tie your news to broader trends or issues that journalists are already covering to increase the likelihood of pickup.
How should a press release be formatted?
Follow standard AP style formatting: organization letterhead, 'FOR IMMEDIATE RELEASE' header, compelling headline and optional subhead, dateline with city and date, strong lead paragraph answering who what when where and why, supporting body paragraphs with quotes and data, boilerplate organizational description, media contact information, and end mark. Keep it to one to two pages maximum.
How do I distribute a nonprofit press release?
Email the release directly to relevant reporters and editors at local and industry media outlets. Use a targeted media list rather than mass distribution. Post on your website newsroom page. Share via social media. Consider paid distribution through PR Newswire or Business Wire for major announcements. Personal pitches to key reporters often work better than blast emails for securing coverage.
How many quotes should a press release include?
Include one to two quotes. The primary quote should come from your organization's leader and convey the significance of the announcement. A second quote from a partner, beneficiary, or funder adds credibility and a different perspective. Quotes should say something meaningful that a journalist would want to use directly, not repeat facts already stated in the body of the release.
When is the best time to send a press release?
Send press releases on Tuesday through Thursday mornings between 9am and 11am local time for the best chance of attention. Avoid Mondays, Fridays, and weekends unless the news is time-sensitive. Avoid competing with major news events when possible. For embargoed releases, give reporters three to five days advance notice so they can prepare their coverage and ask follow-up questions.
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