AI Press Release Generator for Nonprofits

Newsworthy press releases focus on what is new, significant, or timely. Strong angles include major funding announcements, program launches or expansions, partnership announcements, research findings, responses to current events, milestone achievements, and human interest stories. Tie your news to broader trends or issues that journalists are already covering to increase the likelihood of pickup.

Follow standard AP style formatting: organization letterhead, 'FOR IMMEDIATE RELEASE' header, compelling headline and optional subhead, dateline with city and date, strong lead paragraph answering who what when where and why, supporting body paragraphs with quotes and data, boilerplate organizational description, media contact information, and end mark. Keep it to one to two pages maximum.

Email the release directly to relevant reporters and editors at local and industry media outlets. Use a targeted media list rather than mass distribution. Post on your website newsroom page. Share via social media. Consider paid distribution through PR Newswire or Business Wire for major announcements. Personal pitches to key reporters often work better than blast emails for securing coverage.

Include one to two quotes. The primary quote should come from your organization's leader and convey the significance of the announcement. A second quote from a partner, beneficiary, or funder adds credibility and a different perspective. Quotes should say something meaningful that a journalist would want to use directly, not repeat facts already stated in the body of the release.

Send press releases on Tuesday through Thursday mornings between 9am and 11am local time for the best chance of attention. Avoid Mondays, Fridays, and weekends unless the news is time-sensitive. Avoid competing with major news events when possible. For embargoed releases, give reporters three to five days advance notice so they can prepare their coverage and ask follow-up questions.