The practical reason to use it.
L2s works best when the production workflow is explicit, not just the integration label. L2s gives InsertChat assistants access to 4 actions that can read data, update systems, and move work forward without leaving the conversation. Instead of asking users to switch tabs, your assistant can use L2s to look up records, trigger actions, and keep the next step attached to the same conversation. You decide exactly which assistants get L2s access, so support, sales, operations, and product workflows stay scoped to the right conversations. InsertChat keeps L2s credentials scoped at the workspace and assistant level, so operational access stays controlled. Use the same L2s-enabled assistant across website embeds, the admin app, and API workflows so your team does not rebuild logic for every channel.
Teams usually adopt L2s when they need record lookups, workflow actions, authenticated tasks, operational handoffs to happen inside the same assistant experience instead of bouncing into another portal. That is where the combination of credential controls, embeds, admin app, api matters, because the chat surface has to stay grounded, helpful, and ready to hand off when the next step needs a human owner.
L2s keeps live data access, workflow actions, and handoff attached to the same conversation from start to finish, which is more useful in production than a connection that only exposes an app name.