Pricing for content-rich sites
Start with one branded assistant trained on owned content, then grow when you need more sources, more assistants, or client sites.
7-day free trial · No charge during trial
Pick a plan
Choose by content volume, number of assistants, white-label needs, seats, and client complexity.
Starter
Best for launching a first branded assistant on one content-rich site.
Launch one branded AI assistant trained on your owned content with core white-label controls and weekly analytics.
Key limits
What you get
- 1 branded assistant
- 1,000 content sources
- 1 seat
- 10,000 credits
- 10,000 conversation history
- Weekly analytics
- Website, document, video, and FAQ knowledge
- Auto retrain every 30 days
- 20MB file uploads
No charge during trial - Cancel anytime
Pro
Best for growing content libraries that need more assistants, seats, and training volume.
Scale branded AI assistants across more knowledge sources with monthly analytics and expanded usage.
Key limits
What you get
- 3 branded assistants
- 5,000 content sources
- 2 seats
- 50,000 credits
- 50,000 conversation history
- Monthly analytics
- Full white-label access
- Website, document, video, and FAQ knowledge
- Custom domain
- Custom SMTP (emails from your domain)
- Lead capture forms + centralized agent inbox
- Website assistant embed (bubble + iframe)
- Auto retrain when your content changes
- Human handoff to live chat (16 integrations)
- Zendesk + HubSpot CRM
- Shopify + WooCommerce
- Turn YouTube videos into assistant knowledge
No charge during trial - Cancel anytime
"Visitors started finding the right guides without opening a support ticket. Setup took one afternoon." — Head of Digital, content brand
Business
Best for agencies, implementers, and high-volume content brands.
Scale branded AI assistants across more clients, brands, and content sources with full white-label access.
Key limits
What you get
- Everything in Pro
- 5 seats (add more)
- 15 branded assistants
- 25,000 content sources
- 250,000 credits
- 250,000 conversation history
- All-time analytics
- Full white-label access
- Reseller-friendly for agencies
- Client-ready branding
- Data exports for client reporting
- Analytics dashboard for questions, leads, and content gaps
- Tag and segment users for targeted follow-up
- Priority support
No charge during trial - Cancel anytime
"We white-label InsertChat for content-heavy clients instead of custom-building the same assistant stack every time." — Agency founder
Enterprise
Best for 51-200+ employee content-rich brands and larger organizations.High-volume content, multiple assistants, SSO, audit logs, security review support, and dedicated onboarding.
Which plan fits you?
Start with the website discovery problem first. Limits matter after that.
Starter ($78.40)
Launch your first branded assistant on one content-rich website.
- Website chat widget in one line of code
- Lead capture built in
- 1 branded assistant
- 1,000 content sources
- Core white-label controls
Pro ($158.40)
Your website already has the answers. Add more assistants, seats, and training volume as visitor discovery grows.
- Website chat widget in one line of code
- Lead capture built in
- 3 branded assistants
- 5,000 content sources
- Full white-label access
Business ($398.40)
Launch white-label AI assistants for content-heavy clients under your own brand.
- 5 seats (add more anytime)
- Full white-label access
- 15 branded assistants
- 25,000 content sources
- Zendesk, HubSpot, and Shopify integrations
Keep costs clear
Match model, source, and tool access to what each branded assistant really needs.
Cleaner sources from day one
Upload clean, relevant sources so the assistant has a smaller, stronger answer base. Better sources reduce confusion and improve answer quality.
Route simple and complex questions differently
Use efficient models for common questions and stronger models when a visitor needs deeper reasoning, without changing the branded experience.
Enable tools only when the assistant needs them
Keep lead capture, handoff, CRM, commerce, and support tools scoped to the use case so each assistant stays focused.
Fix the top unanswered visitor questions every week
Review content gaps, add the missing source, and every future visitor gets a better answer from your owned content.
Connect your tools
Connect assistants to the systems that matter after content discovery: CRM, support, ecommerce, calendar, handoff, and reporting.
Powered by our integration engine, these apps work seamlessly with your assistants
Included everywhere
Every plan ships with these — no add-ons, no upsells.
- Answers grounded in owned content, not generic model memory
- White-label assistant branding for your website
- Train on docs, URLs, YouTube videos, FAQs, and media
- Lead capture, human handoff, and controlled tool access
- Visitor questions, unanswered topics, and content gap analytics
- Delete any data at any time. Your content stays yours
Compare plans
The six numbers that differ between plans.
| Plan | $78.40/mo | $158.40/mo | $398.40/mo |
|---|---|---|---|
| Seats | 1 | 2 | 5 (add more) |
| Agents | 1 | 3 | 15 |
| Sources | 1,000 | 5,000 | 25,000 |
| Max file size | 20MB | 20MB | 25MB |
| Credits | 10,000/month | 50,000/month | 250,000/month |
| Context | 200k | 200k | 200k |
Need a requirement that isn't listed here? Contact us and we'll map it to the right plan.
Commonquestions
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InsertChat
Product FAQ
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Pricing FAQ
What do I pay for with InsertChat?
Pricing is based on how many agents you run, what knowledge sources you connect, and how much conversation usage you drive. Check the pricing page for current tiers.
How much does InsertChat cost?
Plans start at $98/month. Verify the latest pricing and included limits on the pricing page.
Is pricing per seat?
Pricing is oriented around assistants, content sources, usage, white-label needs, seats, and client-site complexity.
Can I start small and upgrade later?
Yes. Start with self-serve, validate your use case, then scale up as needed.
Can I cancel anytime?
Yes. Cancel anytime with no long-term contract. Your data remains available for 30 days after cancellation.
Do you offer enterprise pricing?
Yes. Enterprise plans cover larger orgs, advanced requirements, and custom deployment needs.
Do you support annual billing?
Yes. Toggle to annual billing on the pricing page and save 20%. For invoicing or procurement workflows, contact us.
What happens if we hit limits?
You will get a notification before you hit a limit. Upgrade your plan anytime with one click, or reduce usage. Nothing stops working without warning.
What counts as a source?
A source is any connected item your agent learns from: a URL, document, YouTube link, or other knowledge input. Your plan determines how many you can connect.
Is there a max file size for uploads?
Yes. Plans enforce a max file size per upload. Check your plan details on the pricing page.
What are credits?
Credits budget your usage across conversations, sources, and tools. They keep costs predictable as you scale.
Do you charge for all messages, even unresolved ones?
Ground answers in your knowledge and enable tools only when needed to control cost. Check the pricing page for how usage is measured.
Can I control which models we use so costs do not spike?
Yes. Choose the model per chat to balance quality, speed, and budget for different workflows.
Do I need to buy separate subscriptions for each model?
No. Keep assistant setup in one place and choose supported models behind the branded experience without separate visitor-facing tools.
What is BYOK?
Bring Your Own Key. Use your own provider API key for model access to consolidate billing or apply your own setup.
If I use BYOK, do I still pay InsertChat?
Yes. InsertChat still provides the agent product: knowledge, deployments, tools, analytics, and governance. Model provider usage is billed separately.
Can I use my own logo and domain?
Yes. Public plans include white-label access. Check the pricing page for current logo, domain, and assistant limits.
Does InsertChat replace support staff?
No. Deploy agents for common questions and use handoff to humans for edge cases and high-stakes requests.
What's the ROI case for pricing?
Buyers see value when assistants improve content discovery, handle repeat questions, capture leads, and reveal content gaps. Best ROI comes from grounding on your sources and iterating with analytics.
Can I test before I commit?
Start self-serve to validate your workflow. For guided proof-of-concept or enterprise requirements, contact us.
Do you have discounts for startups or nonprofits?
If pricing is a blocker, contact us with your context.
What's included in enterprise that self-serve might not cover?
Higher source volume, more assistants, custom domains, BYOK, S3-compatible source sync, role-based access controls, advanced integrations, and security review support.
Can I use InsertChat on multiple websites or products?
Yes. Deploy agents across website, in-app embed, and API. See pricing details for how that maps to your plan.
If I stop paying, do I lose my data?
Retention depends on your plan terms. Contact us for specific export or retention guarantees before purchase.
What if InsertChat isn't a fit after we try it?
Share what didn't work and we'll help you decide whether to tune the setup or move on.
How do I start?
Start a 7-day free trial with full access. A credit card is required to begin, but you are not charged during the trial.