Glossary

AI glossary for content assistants

Plain-English definitions of 13,917 AI terms for branded assistant teams.

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13,917 terms. Open one for definitions and related concepts.

Naive RAG

The simplest RAG implementation that retrieves documents and passes them directly to a language model without additional processing or refinement.

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Advanced RAG

An enhanced RAG approach that adds pre-retrieval, retrieval, and post-retrieval optimizations such as query rewriting, re-ranking, and answer refinement.

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Modular RAG

A flexible RAG architecture composed of interchangeable modules for retrieval, processing, and generation that can be configured for different use cases.

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Self-RAG

A RAG variant where the language model decides when to retrieve, evaluates retrieved passages, and critiques its own generation for quality and faithfulness.

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Corrective RAG

A RAG approach that evaluates retrieved documents for relevance and triggers corrective actions like web search or query refinement when retrieval quality is poor.

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Adaptive RAG

A RAG system that dynamically adjusts its retrieval strategy based on query complexity, routing simple queries directly and complex ones through multi-step retrieval.

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Iterative RAG

A RAG approach that performs multiple rounds of retrieval and generation, using each round's output to refine subsequent queries and improve answer quality.

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Multi-step RAG

A RAG pipeline that breaks complex queries into multiple sub-questions, retrieves information for each, and synthesizes a comprehensive final answer.

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Recursive RAG

A RAG approach that recursively retrieves and processes information, using results from one retrieval step to inform the next until sufficient context is gathered.

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Agentic RAG

A RAG system where an AI agent orchestrates the retrieval process, dynamically deciding what to search for, when to retrieve, and how to use retrieved information.

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Graph RAG

A RAG approach that uses knowledge graphs to structure and retrieve information, capturing entity relationships that flat document retrieval misses.

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Structured RAG

A RAG approach that leverages structured data sources like databases, tables, and APIs alongside unstructured text for more precise and comprehensive retrieval.

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Multi-modal RAG

A RAG system that retrieves and reasons over multiple data types including text, images, tables, and audio to generate comprehensive answers.

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Long-form RAG

A RAG approach optimized for generating extended, well-structured responses such as reports, summaries, or articles from multiple retrieved sources.

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FLARE

Forward-Looking Active REtrieval is a technique where the model generates a tentative response and retrieves when it detects low-confidence tokens.

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REPLUG

A retrieval-augmented language model that treats the retriever as a pluggable module and trains it alongside the language model for better end-to-end performance.

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RETRO

Retrieval-Enhanced Transformer is a model architecture that interleaves retrieval into the transformer layers, retrieving during both training and inference.

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Atlas

A retrieval-augmented language model from Meta that jointly pre-trains a retriever and language model, achieving strong few-shot performance on knowledge tasks.

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Interleaved Retrieval-Generation

A technique that alternates between generating text and retrieving information, allowing the model to fetch context as needed throughout the generation process.

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Chroma

An open-source embedding database designed for simplicity, making it easy to build AI applications with embeddings by providing a developer-friendly API.

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Vespa

An open-source serving engine for large-scale data that combines vector search, text search, and structured data processing in a single platform.

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HNSW

Hierarchical Navigable Small World is a graph-based indexing algorithm for fast approximate nearest neighbor search, widely used in vector databases.

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IVF

Inverted File Index is a vector indexing method that partitions vectors into clusters and searches only the most relevant clusters for faster retrieval.

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Product Quantization

A vector compression technique that divides high-dimensional vectors into subspaces and quantizes each independently, dramatically reducing memory usage.

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Locality-Sensitive Hashing

A hashing technique that maps similar vectors to the same hash buckets with high probability, enabling fast approximate nearest neighbor search through hash lookups.

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DiskANN

A graph-based indexing algorithm that stores the index on disk rather than in memory, enabling billion-scale vector search on standard hardware without expensive RAM.

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Flat Index

A vector index that stores all vectors without compression or approximation, providing exact nearest neighbor search by comparing against every vector in the database.

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Brute Force Search

A search method that compares a query vector against every vector in the database to find exact nearest neighbors, providing perfect accuracy at the cost of speed.

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text-embedding-ada-002

OpenAI's second-generation text embedding model that converts text into 1536-dimensional vectors, widely used for semantic search and RAG applications.

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text-embedding-3-small

OpenAI's compact third-generation embedding model offering strong performance with flexible dimensions and lower cost than its larger sibling.

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text-embedding-3-large

OpenAI's most capable third-generation embedding model, producing up to 3072-dimensional vectors with flexible dimension support for maximum accuracy.

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Cohere Embed v3

Cohere's third-generation embedding model that supports over 100 languages and provides specialized search and classification embedding types.

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Voyage AI

An embedding model provider specializing in high-quality, domain-specific embeddings for code, legal, finance, and general-purpose retrieval.

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BGE

BAAI General Embedding is a family of open-source embedding models developed by BAAI that achieve state-of-the-art performance on retrieval benchmarks.

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E5

EmbEddings from bidirEctional Encoder rEpresentations is a family of open-source text embedding models from Microsoft known for strong zero-shot retrieval.

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CLIP

Contrastive Language-Image Pre-training is an OpenAI model that learns to connect text and images in a shared embedding space, enabling cross-modal search.

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Dense Embedding

A vector representation where every dimension holds a meaningful non-zero value, capturing semantic meaning in a compact, continuous numerical space.

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Sparse Embedding

A vector representation where most dimensions are zero, with non-zero values corresponding to specific vocabulary terms or features in the input text.

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Multi-vector Embedding

A representation approach that produces multiple vectors per text input, one per token or segment, enabling finer-grained matching than single-vector embeddings.

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Matryoshka Embedding

An embedding training technique that produces vectors useful at multiple dimensions, allowing you to truncate to shorter lengths while preserving most quality.

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Cosine Distance

The complement of cosine similarity (1 minus cosine similarity), measuring how different two vectors are, where 0 means identical direction and 2 means opposite.

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L2 Distance

Another name for Euclidean distance, computing the straight-line distance between two vectors in high-dimensional space using the L2 norm.

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Manhattan Distance

A distance metric that sums the absolute differences across all dimensions, measuring distance along grid lines rather than straight-line distance.

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Jaccard Similarity

A set-based similarity metric that measures the overlap between two sets by dividing the size of their intersection by the size of their union.

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Hamming Distance

A distance metric that counts the number of positions where two equal-length sequences differ, commonly used for comparing binary vectors and hash codes.

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Fixed-size Chunking

A text splitting strategy that divides documents into chunks of a predetermined character or token count, simple to implement but may break content at arbitrary points.

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Token-based Chunking

A chunking method that splits text based on token count rather than character count, ensuring chunks align with how language models process text.

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Sentence-based Chunking

A chunking strategy that splits text at sentence boundaries, ensuring each chunk contains complete sentences for more coherent retrieval results.

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How does InsertChat use my website content?

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Can I control the assistant's tone and sources?

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How does InsertChat stay accurate?

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Can it collect leads or route support questions?

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Can I control how the assistant behaves?

Yes. Control prompts, model choice, tool access, and the branded assistant experience so behavior stays consistent.

Which AI models can I use?

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Can I pick different models for different workflows?

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Where can I deploy an assistant?

Use a widget, embed, full-page assistant, custom domain, in-app embed, or API. Reuse one setup across surfaces.

Do I need coding skills?

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Can I customize the branding and UI?

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Can I use my own domain?

Yes. Custom domains are supported, typically via enterprise options.

Does InsertChat support voice?

Yes. Voice dictation and text-to-speech let users speak instead of type.

Does InsertChat support vision?

Yes. Enable vision for assistants when images help clarify a request or context.

What tools and integrations are supported?

Zendesk, HubSpot, Shopify, WooCommerce, calendar booking, web search, Perplexity, and webhooks for your own systems.

Can I control which tools the assistant is allowed to use?

Yes. Tool access is controlled per assistant so you enable only what you need.

Can the agent hand off to a human?

Yes. Configure human handoff so the agent escalates when needed. Full conversation history is passed along.

Do you provide analytics?

Yes. Track chats, leads, feedback, top questions, unanswered questions, most-used sources, and content gaps.

Is it mobile friendly?

Yes. The widget and embeds work well on desktop and mobile with no separate experience needed.

What's the fastest path to a successful deployment?

Start with one assistant and a small set of high-value sources. Iterate using real questions from analytics.

What is the fastest way to get started?

Create an account. Connect one key source. Ask a test question, brand the assistant, then publish it on one page.

Knowledge
Website pages
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Documents
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Videos
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FAQs & policies
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Website pages
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Documents
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Videos
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FAQs & policies
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Website pages
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Documents
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Videos
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FAQs & policies
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Website pages
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Documents
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Videos
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FAQs & policies
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Website pages
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Documents
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Videos
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FAQs & policies
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Website pages
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Documents
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Videos
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FAQs & policies
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Brand
Logo and colors
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Assistant tone
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Custom domain
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Suggested prompts
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Logo and colors
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Assistant tone
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Custom domain
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Suggested prompts
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Logo and colors
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Assistant tone
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Custom domain
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Suggested prompts
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Logo and colors
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Assistant tone
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Custom domain
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Suggested prompts
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Logo and colors
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Assistant tone
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Custom domain
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Suggested prompts
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Logo and colors
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Assistant tone
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Custom domain
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Suggested prompts
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Launch
Website widget
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Full-page assistant
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Lead capture
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Support handoff
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Website widget
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Full-page assistant
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Lead capture
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Support handoff
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Website widget
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Full-page assistant
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Lead capture
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Support handoff
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Website widget
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Full-page assistant
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Lead capture
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Support handoff
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Website widget
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Full-page assistant
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Lead capture
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Support handoff
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Website widget
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Full-page assistant
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Lead capture
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Support handoff
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Learn
Top questions
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Content gaps
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Source usage
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Lead signals
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Top questions
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Content gaps
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Source usage
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Lead signals
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Top questions
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Content gaps
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Source usage
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Lead signals
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Top questions
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Content gaps
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Source usage
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Lead signals
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Top questions
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Content gaps
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Source usage
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Lead signals
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Top questions
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Content gaps
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Source usage
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Lead signals
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