AI Video Script Generator

Hook viewers in the first three seconds with a surprising fact, bold question, or relatable problem statement. Use pattern interrupts every 15 to 20 seconds to maintain attention — change visuals, introduce a new point, or ask a question. Keep sentences short and conversational. Deliver one clear idea at a time and build toward your most compelling point. End with a clear, specific call to action.

Script length depends on format: social shorts need 40 to 75 words for 15 to 30 seconds, explainer videos need 150 to 225 words for 60 to 90 seconds, product demos need 300 to 450 words for 2 to 3 minutes. Speaking rate averages 150 words per minute. Always prioritize viewer retention over covering every point — a shorter video watched to completion outperforms a longer one abandoned early.

For polished marketing videos and ads, use a word-for-word script to ensure every second counts and messaging is precise. For tutorials, vlogs, and social content, bullet points with key phrases produce a more natural delivery. Many creators use a hybrid approach: scripted hooks and CTAs with bullet-pointed middle sections. Match the format to your speaker's comfort level and the video's purpose.

Spoken scripts should use shorter sentences, contractions, and active voice. Read your script aloud during editing — if you stumble on a phrase, simplify it. Avoid jargon unless your audience uses it daily. Use rhetorical questions to create engagement. Write how people actually talk, not how they write in emails. The best video scripts feel like a conversation with a knowledgeable friend.

Include scene descriptions, on-screen text suggestions, B-roll ideas, transitions, and graphic overlay notes. Format the script in two columns: narration on the left and visual notes on the right. This helps your production team understand your vision and creates a more engaging final product. Good visual notes also help estimate production costs and timeline before shooting begins.