AI Press Kit Generator
Generate a professional press kit with AI. Create company overviews, founder bios, fact sheets, and media resources that get journalists to cover your story.
Press Kit Generator
Create a professional press kit that makes it easy for journalists and media outlets to cover your story. Our AI generates polished company overviews, founder bios, key facts, and media-ready content that positions your brand for earned coverage.
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Creating a Press Kit Journalists Actually Use
Journalists receive hundreds of pitches weekly and need to quickly assess whether your story is worth covering. A well-organized press kit with concise, factual content and ready-to-use assets removes barriers to coverage. Include pre-written quotes, data points they can cite, and visual assets in multiple formats. The easier you make their job, the more likely they are to feature your brand.
Press Kit Best Practices for Startups
Startups often lack the brand recognition of established companies, making the press kit even more important. Lead with your most compelling narrative — the problem you discovered, the unique insight that drove your solution, or an impressive growth metric. Include social proof from recognizable customers or investors. Keep the tone confident but factual and avoid superlatives that undermine credibility.
How to use the Press Kit Generator
Complete the visible fields, submit the Press Kit Generator, and review the generated result before copying it into another workflow.
Press Kit Generator example
Try a short, representative input first so you can compare the response with your source and refine the next run.
Press Kit Generator limitations
The result depends on the supplied context. Verify facts, names, requirements, and audience-specific details before publishing or relying on it.
Frequently asked questions
Short answers for this tool before you move into a full branded assistant.
What should a press kit include?
A comprehensive press kit includes a company overview, boilerplate paragraph for press releases, founder or leadership bios, company fact sheet with key metrics, high-resolution logos and brand assets, product screenshots or demo links, recent press coverage links, contact information for media inquiries, and suggested story angles. Make everything easily downloadable and copy-pasteable for busy journalists.
How do I make my press kit stand out?
Focus on story angles rather than just company facts. Journalists want narratives, not brochures. Include surprising statistics, human-interest founder stories, and industry trend connections that give reporters a reason to write about you. Keep everything concise and scannable. Provide high-quality visuals and make the kit easy to find on your website without requiring a login or download.
Where should I host my press kit?
Host your press kit on a dedicated page on your website, typically at /press or /media. Make it publicly accessible without requiring contact information or downloads for basic assets. Include both a web version for quick scanning and downloadable files for offline use. Consider using a press page platform like Notion or a dedicated press page if you lack developer resources.
How long should a company boilerplate be?
A company boilerplate should be exactly one paragraph of 50 to 100 words. It should concisely state what you do, who you serve, your key differentiator, and a notable proof point like customer count or funding raised. This paragraph goes at the bottom of every press release and should be updated quarterly. Think of it as your elevator pitch in written form for journalists.
How often should I update my press kit?
Update your press kit quarterly with fresh metrics, recent coverage, and updated leadership bios. Do immediate updates after major events like funding rounds, product launches, or significant partnerships. Keep the company overview and boilerplate current with your latest positioning. Outdated press kits signal to journalists that your company is not actively seeking coverage or managing its public image.
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