AI CSAT Survey Generator

Customer Satisfaction Score (CSAT) measures how satisfied customers are with a specific interaction or experience. It is typically measured on a 1-5 scale where 4 and 5 are considered satisfied. Your CSAT percentage is calculated by dividing the number of satisfied responses by total responses and multiplying by 100. A score above 80% is generally considered good.

Send CSAT surveys immediately after the interaction you want to measure — ideally within 24 hours. For support tickets, trigger the survey when the ticket is resolved. For purchases, send after delivery confirmation. Timing is critical because customer memory of the experience fades quickly, and delayed surveys produce less accurate results.

CSAT measures satisfaction with a specific interaction or transaction, while NPS measures overall loyalty and likelihood to recommend. CSAT is tactical and helps optimize individual touchpoints like support interactions. NPS is strategic and tracks long-term relationship health. Most companies benefit from using both metrics together for a complete picture.

Keep CSAT surveys to 3-5 questions maximum. One overall satisfaction rating question, 2-3 specific attribute questions about aspects like response time and resolution quality, and one optional open-ended question. Shorter surveys yield higher completion rates — surveys with more than 5 questions see completion drop by over 50 percent.

Embed the first question directly in the email rather than linking to an external survey. Keep surveys under 2 minutes to complete. Personalize the survey with the customer's name and ticket details. Send at optimal times based on your audience. Follow up on feedback publicly to show customers their input matters and drives real changes.