Make the assistant feel native to your website
Use owned content to answer visitor questions with less friction.
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What this feature covers
Why it matters
The practical reason to use it.
Branding is what keeps a visitor-facing assistant from feeling bolted on.
How it works
A step-by-step look at the workflow.
Step 1
Match the assistant to the website with logo, color, launcher, avatar, greeting, and prompt starter choices.
Step 2
Set tone and disclosure copy so visitors understand what the assistant can answer and when a person may take over.
Step 3
Apply branding across widget, embed, hosted page, and custom-domain launches so the experience stays consistent.
Step 4
Preview the assistant on real pages, then refine copy and placement from visitor questions and conversation review.
Core job
The main job this feature handles.
Visual system
Use colors, logos, launcher placement, icons, and layout choices that match the site.
White-label presence
Control visible platform branding for agency, client, and owned-brand launches.
Advanced styling
Use deeper styling control when the assistant needs to match a stricter website system.
Opening copy
Set greetings, placeholders, suggested questions, and CTA language around visitor intent.
Daily use
How teams use it after launch.
Start with one bounded workflow
Use Branding on the narrowest workflow where the team can measure whether the feature reduces friction, improves clarity, and creates a visitor-facing.
Keep edge cases visible
Review the conversations, prompts, and system actions tied to branding so operators can see where the rollout still depends on manual judgment.
Connect the surrounding systems
Branding is stronger when the feature sits beside the knowledge, integrations, and routing rules that already determine what happens after the first.
Expand after the first proof
Once the first deployment is stable, teams can extend branding into more surfaces and assistants without rebuilding the same control model from.
Control points
What to keep controlled.
Review real visitor conversations
Use real conversation data to inspect whether branding is actually improving answer quality, reducing back-and-forth, and creating clearer trust signals around who.
Check ownership and controls
Look at which team owns the feature, where approvals still matter, and how the capability interacts with surrounding systems.
Track downstream changes
A strong rollout shows up after the first response too: cleaner handoff, clearer escalation, less manual cleanup, and faster next-step execution.
Expand with evidence
Only widen the rollout after the first bounded workflow is clearly stable.
What you get
The changes teams should notice first.
- A visitor-facing assistant that looks native to the website
- Clearer trust signals around who owns the answer
- Consistent branding across widget, embed, and hosted launches
- Client-ready presentation for agency and white-label delivery
The facts do the selling
Plan facts, platform capabilities, and worked examples — every claim here is checkable, not a pitch.
White-label included — never a paid add-on. Copyright removal from $98/mo. Full white-label — custom domain, branded portal, your-domain emails — from $198/mo.
The white-label wedge
Platform fact
Training runs on your sitemap, PDFs, docs, and YouTube transcripts. Answers cite the source pages they came from.
Trained on your content
Platform fact
Five clients at $300/mo on a $198/mo Agency plan is $1,300+ of monthly margin before usage.
A 5-client agency on one flat plan
Worked example
Your questions, answered.
Tap any question about the product, pricing, security, or setup to see a straight answer.
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Answers about InsertChat
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Branding questions
Can I remove InsertChat branding?
Yes. Copyright removal is included from the Pro plan ($98/mo) — never a separate fee. Full white-label, including custom domain and branded portal, starts on the Agency plan. The operational question is whether branding makes the workflow clearer once real conversations, real ownership, and real edge cases show up. That is the bar teams should use before they expand the rollout across more assistants, more channels, or more teams.
Can branding be different per workspace?
Yes. Branding can be scoped so different websites, clients, departments, or assistant launches keep their own visual identity and visitor-facing language. The operational question is whether branding makes the workflow clearer once real conversations, real ownership, and real edge cases show up. That is the bar teams should use before they expand the rollout across more assistants, more channels, or more teams.
When should branding wait?
Do not spend all the rollout time on styling before the source set and answer rules are ready. A polished assistant still needs approved content, clear handoff paths, and real visitor questions to improve. The operational question is whether branding makes the workflow clearer once real conversations, real ownership, and real edge cases show up. That is the bar teams should use before they expand the rollout across more assistants, more channels, or more teams.
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7-day free trial · No charge during trial