Launch client-ready AI under your own brand with repeatable setup, shared infrastructure, and enough control to sell and support it confidently.
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Package, price, and deliver with control
White Label Chatbot Platform becomes hard to scale when every new account needs custom setup, support work, and one more delivery exception.
Use one operating layer that keeps branded delivery repeatable, supportable, and worth packaging as a real offer.
Ground it in content, match the brand, publish it where visitors need help, and improve it from real questions.
Import website pages, docs, videos, FAQs, and resource libraries so the assistant answers from owned content instead of generic memory.
Drop files or paste URLs
PDF, DOCX, CSV, TXT, URLs, Sitemaps
No sources added yet
Chat, files, tools, and deployment live together here.
Use the same InsertChat account to prepare knowledge, launch branded agents, capture leads, and keep creative or visual AI workflows in reach.
Import owned content, keep sources organized, refresh them as the site changes, and ground answers in approved material.
Start here when the content library keeps growing but discovery is not getting easier.
Use InsertChat as the white-label layer for a customer-facing assistant that looks, sounds, and behaves like your own website experience.
Use this when the assistant must feel client-ready, brand-safe, and publishable.
Analytics show the questions visitors ask, where the assistant needs better sources, and which conversations indicate lead or support intent.
Use this when marketing, digital, and content leaders need better visitor intent data.
The path from setup to launch.
Choose the offer, packaging, and level of control before the next client gets provisioned.
Reuse the same infrastructure, defaults, and brand controls instead of rebuilding every account.
Keep support, renewals, and delivery quality close to the product as the account list grows.
Review the setup, pricing, and support path so you can judge whether the offer is repeatable before another client or reseller account goes live.
3-day free trial · No charge during trial
The main things you can do.
Point your own domain to InsertChat. Clients visit your URL, not ours. Full SSL included.
Your logo, your colors, your welcome message. No InsertChat branding anywhere in the interface.
A branded portal where clients manage their chatbots, view analytics, and update content — all under your brand.
System emails come from your domain. Notifications, alerts, and reports — all branded as yours.
The main differences side by side.
| Criteria | InsertChat | Others |
|---|---|---|
| White-label included | Yes — Business plan and above | Enterprise tier only, $500+/mo extra |
| Custom domain | CNAME setup, included | Extra fee or not supported |
| "Powered by" badge | Removed completely | Present on lower tiers |
| Client portal | Branded, included | Not available |
| AI models | content-trained assistants included | 1 model, extras cost more |
| Pricing | $498/mo flat, 5 seats included | $500-2000+/mo for white-label |
Verified first-party reviews show 98% customer satisfaction. Teams use InsertChat to consolidate AI subscriptions, launch agents faster, and keep answers grounded in their own content.
"We had ChatGPT, Claude, and a couple of random tools floating around. InsertChat pulled the assistant workflow into one place, and now every source stays connected."
"I set up the customer agent without pulling in engineering. By the next day it was answering onboarding questions, handling billing basics, and cutting repeat tickets every morning."
"We use InsertChat as the assistant hub for our site now. Need a doc answer, a branded response, or a quick content check? It is just there, instead of another tab someone has to remember."
"The knowledge base was the part that surprised me. We connected our docs and FAQs, and the agent started giving useful answers without us rebuilding everything into some perfect format first."
"I white-labeled a client agent in the first week and it looked like something we had built ourselves. That changed the conversation from "can we offer AI?" to "how many clients want this?""
"We had ChatGPT, Claude, and a couple of random tools floating around. InsertChat pulled the assistant workflow into one place, and now every source stays connected."
"I set up the customer agent without pulling in engineering. By the next day it was answering onboarding questions, handling billing basics, and cutting repeat tickets every morning."
"We use InsertChat as the assistant hub for our site now. Need a doc answer, a branded response, or a quick content check? It is just there, instead of another tab someone has to remember."
"The knowledge base was the part that surprised me. We connected our docs and FAQs, and the agent started giving useful answers without us rebuilding everything into some perfect format first."
"I white-labeled a client agent in the first week and it looked like something we had built ourselves. That changed the conversation from "can we offer AI?" to "how many clients want this?""
"Our shoppers ask the same sizing and shipping questions all day. The agent answers those in our brand voice, and store staff only step in when someone actually needs a person."
"We use it before sales calls now. The agent pulls account notes, writes a first-pass brief, and saves me from opening six tabs just to remember what a prospect asked last time."
"Parents message us at night about classes, pricing, and makeups. InsertChat handles the simple stuff right away, so my front desk is not waking up to a pile of repeats."
"The useful part was how fast people adopted it. Support uses it for answers, marketing uses it for drafts, and nobody had to learn some big new system first."
"We connected our product guides and return policy, then put the agent on the store. It started giving clean answers the same afternoon, which is usually not how software setup goes."
"Our shoppers ask the same sizing and shipping questions all day. The agent answers those in our brand voice, and store staff only step in when someone actually needs a person."
"We use it before sales calls now. The agent pulls account notes, writes a first-pass brief, and saves me from opening six tabs just to remember what a prospect asked last time."
"Parents message us at night about classes, pricing, and makeups. InsertChat handles the simple stuff right away, so my front desk is not waking up to a pile of repeats."
"The useful part was how fast people adopted it. Support uses it for answers, marketing uses it for drafts, and nobody had to learn some big new system first."
"We connected our product guides and return policy, then put the agent on the store. It started giving clean answers the same afternoon, which is usually not how software setup goes."
What changes after launch.
Your data is stored on European servers. Never used for AI training. Deletable at any time. GDPR compliant with DPA available on request.
Primary infrastructure in Frankfurt and Amsterdam. Your data never leaves the EU unless you explicitly choose a non-EU region.
Full compliance with General Data Protection Regulation (EU) 2016/679. Annual audits conducted by independent authorities.
InsertChat maintains a strict policy of never using customer data for AI model training. All data remains property of the customer.
AES-256 encryption at rest. TLS 1.3 in transit. 24/7 monitoring. Regular penetration testing by independent auditors.
Start with Business for branded delivery or tighter control, then move to Enterprise when self-hosting, procurement, or compliance becomes part of the buying path.
Answers about packaging, branding, support, and what changes as account volume grows. This FAQ is framed for white label chatbot platform searches.
InsertChat
Product FAQ
Hey! 👋 Browsing Product questions. Tap any to get instant answers.
InsertChat is a white-label AI assistant platform for content-rich websites. Train an assistant on owned content, brand it, publish it on your website, and learn from visitor questions.
A basic chatbot is prompt-only. InsertChat assistants are grounded in your approved sources, configurable per use case, brandable for your website, and able to use scoped tools when follow-up is needed.
Ground your agent in approved owned content and keep it fresh. Use analytics to find gaps and improve coverage over time.
URLs, sitemaps, documents (PDF and office files), media like YouTube and audio, and structured data. The goal is a clear source of truth for answers.
Yes. Refresh sources on demand or set up scheduled refresh depending on the source type.
Yes. Control prompts, model choice, tool access, and the branded assistant experience so behavior stays consistent.
InsertChat supports multiple model providers. Choose the model behind each assistant for quality, speed, and cost, or use BYOK to manage provider access yourself.
Yes. Use a faster model for common questions and a stronger model for complex reasoning. InsertChat supports that balance per conversation.
Website widget, embedded window, full-page assistant, custom domain, in-app embed, or API. Keep one assistant setup and reuse it where visitors need it.
No. Build and deploy AI agents using our visual builder. The embed code is one line of JavaScript.
Yes. Customize the assistant name, logo, colors, welcome message, suggested prompts, tone, domain, and white-label presentation.
Yes. Custom domains are supported, typically via enterprise options.
Yes. Voice dictation and text-to-speech let users speak instead of type.
Yes. Enable vision for agents when images help clarify a request or context.
Zendesk, HubSpot, Shopify, WooCommerce, calendar booking, web search, Perplexity, and webhooks for your own systems.
Yes. Tool access is controlled per agent so you enable only what you need.
Yes. Configure human handoff so the agent escalates when needed. Full conversation history is passed along.
Yes. Track chats, leads, feedback, top questions, unanswered questions, most-used sources, and content gaps.
Yes. The widget and embeds work well on desktop and mobile with no separate experience needed.
Start with one agent and a small set of high-value sources. Iterate using real questions from analytics.
Create an account, connect one high-value content source, ask a test question, brand the assistant, then publish it on a controlled website page.
Pricing is based on how many agents you run, what knowledge sources you connect, and how much conversation usage you drive. Check the pricing page for current tiers.
Plans start at $98/month. Verify the latest pricing and included limits on the pricing page.
Pricing is oriented around assistants, content sources, usage, white-label needs, seats, and client-site complexity.
Yes. Start with self-serve, validate your use case, then scale up as needed.
Yes. Cancel anytime with no long-term contract. Your data remains available for 30 days after cancellation.
Yes. Enterprise plans cover larger orgs, advanced requirements, and custom deployment needs.
Yes. Toggle to annual billing on the pricing page and save 20%. For invoicing or procurement workflows, contact us.
You will get a notification before you hit a limit. Upgrade your plan anytime with one click, or reduce usage. Nothing stops working without warning.
A source is any connected item your agent learns from: a URL, document, YouTube link, or other knowledge input. Your plan determines how many you can connect.
Yes. Plans enforce a max file size per upload. Check your plan details on the pricing page.
Credits budget your usage across conversations, sources, and tools. They keep costs predictable as you scale.
Ground answers in your knowledge and enable tools only when needed to control cost. Check the pricing page for how usage is measured.
Yes. Choose the model per chat to balance quality, speed, and budget for different workflows.
No. Keep assistant setup in one place and choose supported models behind the branded experience without separate visitor-facing tools.
Bring Your Own Key. Use your own provider API key for model access to consolidate billing or apply your own setup.
Yes. InsertChat still provides the agent product: knowledge, deployments, tools, analytics, and governance. Model provider usage is billed separately.
Yes. Public plans include white-label access. Check the pricing page for current logo, domain, and assistant limits.
No. Deploy agents for common questions and use handoff to humans for edge cases and high-stakes requests.
Buyers see value when assistants improve content discovery, handle repeat questions, capture leads, and reveal content gaps. Best ROI comes from grounding on your sources and iterating with analytics.
Start self-serve to validate your workflow. For guided proof-of-concept or enterprise requirements, contact us.
If pricing is a blocker, contact us with your context.
Higher source volume, more assistants, custom domains, BYOK, S3-compatible source sync, role-based access controls, advanced integrations, and security review support.
Yes. Deploy agents across website, in-app embed, and API. See pricing details for how that maps to your plan.
Retention depends on your plan terms. Contact us for specific export or retention guarantees before purchase.
Share what didn't work and we'll help you decide whether to tune the setup or move on.
Start a 3-day free trial with full access. A credit card is required to begin, but you are not charged during the trial.
Keep branded delivery, setup, and support in one operating layer so the offer stays repeatable as more accounts come online.
3-day free trial · No charge during trial
