InsertChat vs ServiceNow
ServiceNow is positioned around digital workflows and service management. InsertChat focuses on deploying grounded AI agents on portals and websites, with controlled tools and multi-model access.
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InsertChat strengths
ServiceNow is known for
Deflect tickets
with grounded answers
Answer from your docs and policies, then hand off when needed.
Knowledge base
Connect docs and pages as a source of truth.
Embeds
Deploy a branded widget on portals and key pages.
Request a human
Escalate when a human needs to step in.
Visibility
Track what people ask and fill gaps.
Tools and models
in one place
Enable tools per agent and choose models per chat without switching platforms.
Tool enablement
Enable workflows per agent when needed.
Multi-model
Choose models per chat in one workspace.
Scope control
Keep data scoped per workspace and agent.
Agent controls
Tune prompts and tools per agent.
Quick comparison
at a glance
A simple view of what each product is primarily built for. Availability can vary by plan and setup.
| Feature | InsertChat | ServiceNow |
|---|---|---|
| Knowledge sources | Web, docs, YouTube, structured data | Varies by product |
| Deployment channels | Bubble or window embed | Varies by product |
| Integrations | Zendesk, HubSpot, commerce tools | Varies by plan |
| Model access | Multiple models in one workspace | Not core |
| Branding | Custom branding and themes | Varies |
| Security | Roles, scoped workspaces, deletable history | Varies by vendor |
What teams choose
when they switch
Outcome-focused reasons teams move to a workspace approach.
- A faster decision on what to use for your workflow
- A clear setup path for your team and your website
- More control over knowledge, tools, and deployments
- A workspace approach instead of one‑off chat tools