InsertChat vs Kustomer
Kustomer is positioned as a customer service CRM. InsertChat adds a deployed agent layer that can run on your website with grounding, tools, and integrations for workflows.
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InsertChat strengths
Website embedsKnowledge baseTool enablementIntegrations
Kustomer is known for
Customer service CRMSupport operationsCustomer timelinesHelpdesk workflows
Add an AI agent layer
to your support stack
Deploy on your site, stay grounded, and connect workflows as needed.
Website embeds
Deploy a branded bubble or window experience.
Grounded answers
Connect docs and pages as a source of truth.
Integrations
Connect workflows when you need structured handling.
Scope control
Keep data scoped per workspace and agent.
Quick comparison
at a glance
A simple view of what each product is primarily built for. Availability can vary by plan and setup.
| Feature | InsertChat | Kustomer |
|---|---|---|
| Knowledge sources | Web, docs, YouTube, structured data | Help center and internal docs |
| Deployment channels | Bubble or window embed | Varies by product |
| Integrations | Zendesk, HubSpot, commerce tools | Varies by plan |
| Model access | Multiple models in one workspace | Not core |
| Branding | Custom branding and themes | Varies |
| Security | Roles, scoped workspaces, deletable history | Varies by vendor |
What teams choose
when they switch
Outcome-focused reasons teams move to a workspace approach.
- A faster decision on what to use for your workflow
- A clear setup path for your team and your website
- More control over knowledge, tools, and deployments
- A workspace approach instead of one‑off chat tools