InsertChat vs HubSpot
HubSpot is a CRM and marketing platform. InsertChat focuses on deploying agents with grounding, tools, and integrations across website, workspace, and API workflows.
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InsertChat strengths
HubSpot is known for
Answer, qualify, then route
in one flow
Turn questions into leads and meetings without stitching tools together.
Grounded answers
Answer from your pages and docs as a source of truth.
Lead capture
Collect contact details and intent during chat.
Booking
Offer scheduling when intent is high.
Embeds
Deploy a branded widget experience on key pages.
Keep workflows controlled
per agent
Enable tools only where needed and improve coverage over time.
Tool enablement
Enable workflows per agent when needed.
Integrations
Connect workflows around the agent when needed.
Visibility
Track what people ask and fill gaps.
Multi-model
Choose models per chat in one workspace.
Quick comparison
at a glance
A simple view of what each product is primarily built for. Availability can vary by plan and setup.
| Feature | InsertChat | HubSpot |
|---|---|---|
| Knowledge sources | Web, docs, YouTube, structured data | Varies by product |
| Deployment channels | Bubble or window embed | Varies by product |
| Integrations | Zendesk, HubSpot, commerce tools | Varies by plan |
| Model access | Multiple models in one workspace | Not core |
| Branding | Custom branding and themes | Varies |
| Security | Roles, scoped workspaces, deletable history | Varies by vendor |
What teams choose
when they switch
Outcome-focused reasons teams move to a workspace approach.
- A faster decision on what to use for your workflow
- A clear setup path for your team and your website
- More control over knowledge, tools, and deployments
- A workspace approach instead of one‑off chat tools