InsertChat vs Gorgias

Gorgias is positioned as a helpdesk for ecommerce brands. InsertChat focuses on deploying grounded agents on your storefront with tool enablement, multi-model access, and workflow integrations.

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InsertChat strengths

Website embedsKnowledge baseTool enablementIntegrations

Gorgias is known for

Ecommerce supportHelpdeskTicketingStore workflows

Grounded support
on your storefront

Answer product and policy questions from your sources and keep a branded experience.

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Knowledge grounding

Train from your pages and docs as a source of truth.

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Embeds

Deploy a bubble or window widget across store pages.

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Request a human

Escalate to a human when needed.

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Visibility

Track what shoppers ask and improve coverage.

Tools and models
in one place

Enable tools per agent and choose models per chat without switching platforms.

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Tool enablement

Enable workflows per agent when needed.

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Integrations

Connect Zendesk, HubSpot, and commerce tools.

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Multi-model

Choose models per chat in one workspace.

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Scope control

Keep data scoped per workspace and agent.

Quick comparison
at a glance

A simple view of what each product is primarily built for. Availability can vary by plan and setup.

FeatureInsertChatGorgias
Knowledge sourcesbadge 13Web, docs, YouTube, structured dataVaries by product
Deployment channelsbadge 13Bubble or window embedVaries by product
Integrationsbadge 13Zendesk, HubSpot, commerce toolsVaries by plan
Model accessbadge 13Multiple models in one workspaceNot core
Brandingbadge 13Custom branding and themesVaries
Securitybadge 13Roles, scoped workspaces, deletable historyVaries by vendor

What teams choose
when they switch

Outcome-focused reasons teams move to a workspace approach.

  • badge 13A faster decision on what to use for your workflow
  • badge 13A clear setup path for your team and your website
  • badge 13More control over knowledge, tools, and deployments
  • badge 13A workspace approach instead of one‑off chat tools