InsertChat vs Gorgias
Gorgias is positioned as a helpdesk for ecommerce brands. InsertChat focuses on deploying grounded agents on your storefront with tool enablement, multi-model access, and workflow integrations.
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InsertChat strengths
Gorgias is known for
Grounded support
on your storefront
Answer product and policy questions from your sources and keep a branded experience.
Knowledge grounding
Train from your pages and docs as a source of truth.
Embeds
Deploy a bubble or window widget across store pages.
Request a human
Escalate to a human when needed.
Visibility
Track what shoppers ask and improve coverage.
Tools and models
in one place
Enable tools per agent and choose models per chat without switching platforms.
Tool enablement
Enable workflows per agent when needed.
Integrations
Connect Zendesk, HubSpot, and commerce tools.
Multi-model
Choose models per chat in one workspace.
Scope control
Keep data scoped per workspace and agent.
Quick comparison
at a glance
A simple view of what each product is primarily built for. Availability can vary by plan and setup.
| Feature | InsertChat | Gorgias |
|---|---|---|
| Knowledge sources | Web, docs, YouTube, structured data | Varies by product |
| Deployment channels | Bubble or window embed | Varies by product |
| Integrations | Zendesk, HubSpot, commerce tools | Varies by plan |
| Model access | Multiple models in one workspace | Not core |
| Branding | Custom branding and themes | Varies |
| Security | Roles, scoped workspaces, deletable history | Varies by vendor |
What teams choose
when they switch
Outcome-focused reasons teams move to a workspace approach.
- A faster decision on what to use for your workflow
- A clear setup path for your team and your website
- More control over knowledge, tools, and deployments
- A workspace approach instead of one‑off chat tools