InsertChat vs Front
Front is positioned around customer operations and shared inbox workflows. InsertChat adds a deployed AI agent layer: grounded answers from your sources, tool enablement, and multi-model access.
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InsertChat strengths
Front is known for
Grounded agents
across workflows
Use one agent across website embeds and internal workflows.
Knowledge grounding
Answer from your docs and pages as a source of truth.
Embeds
Deploy a branded widget on your site.
Lead capture
Collect contact details and intent during chat.
Booking
Offer scheduling when intent is high.
Keep it controlled
per agent
Enable tools only where needed and improve coverage over time.
Tool enablement
Enable workflows per agent when needed.
Integrations
Connect workflows around the agent when needed.
Visibility
Track what people ask and fill gaps.
Multi-model
Choose models per chat in one workspace.
Quick comparison
at a glance
A simple view of what each product is primarily built for. Availability can vary by plan and setup.
| Feature | InsertChat | Front |
|---|---|---|
| Knowledge sources | Web, docs, YouTube, structured data | Help center and internal docs |
| Deployment channels | Bubble or window embed | Varies by product |
| Integrations | Zendesk, HubSpot, commerce tools | Varies by plan |
| Model access | Multiple models in one workspace | Not core |
| Branding | Custom branding and themes | Varies |
| Security | Roles, scoped workspaces, deletable history | Varies by vendor |
What teams choose
when they switch
Outcome-focused reasons teams move to a workspace approach.
- A faster decision on what to use for your workflow
- A clear setup path for your team and your website
- More control over knowledge, tools, and deployments
- A workspace approach instead of one‑off chat tools