Built for agencies

Assistant Business Model without Delivery Overhead

Launch client-ready AI under your own brand with repeatable setup, shared infrastructure, and enough control to sell and support it confidently.

Social proof

Package, price, and deliver with control

$1,300+
Partner economics require written terms
Full
White-label included
Owned
Content sources supported
Workflow
App integrations
The Problem

Assistant Business Model becomes hard to scale when every new account needs custom setup, support work, and one more delivery exception.

The Solution

Use one operating layer that keeps branded delivery repeatable, supportable, and worth packaging as a real offer.

Features

Website-ready assistant

Ground it in content, match the brand, publish it where visitors need help, and improve it from real questions.

Train on your content library

Import website pages, documents, videos, FAQs, and resource libraries so the assistant answers from your business information.

app.insertchat.com
Knowledge Base
Train your assistant on your data

Drop files or paste URLs

PDF, DOCX, CSV, TXT, URLs, Sitemaps

Sources

No sources added yet

Whole product

Everything in one place

Chat, files, tools, and deployment live together here.

Knowledge
Website pages
URLs and sitemaps
Documents
PDF, Word, Excel
Videos
YouTube and transcripts
Brand
Logo and colors
Match your website
Assistant tone
Brand-safe answers
Custom domain
assistant.yourbrand.com
Launch
Website widget
Bubble and iframe
Full-page assistant
Shareable destination
Lead capture
Forms and inbox
Learn
Top questions
Visitor intent
Content gaps
Missing answers
Source usage
Most-used information
InsertChat
InsertChat
Branded AI assistant
What your business gets
Channels
Website
Primary visitor channel
WhatsApp
Messaging conversations
Embeds
Inline assistant surfaces
Assistant pages
Shareable destinations
Inbox & Leads
Captured contacts
Collect visitor details
Conversation context
Know what they asked
Follow-up routes
Send leads to the right place
Visitor feedback
Ratings and replies
Analytics
Top questions
What visitors ask most
Unresolved needs
Questions without answers
Source usage
Most-used information
Visitor intent
Conversation themes
Automation
Webhooks
Trigger downstream workflows
Handoffs
Send conversation context
Notifications
Alert the right people
Workflow triggers
Act on visitor intent
Product scope

Knowledge, branding, launch, and analytics in one product

Use the same InsertChat account to prepare knowledge, launch branded agents, capture leads, and keep client delivery in one place.

Content

Train on owned content

Import owned content, keep sources organized, refresh them as the site changes, and ground answers in approved material.

  • Sitemap and URL import
  • Documents and PDFs
  • Grounded answers

Start here when the content library keeps growing but discovery is not getting easier.

Brand

Launch under your brand

Use InsertChat as the white-label layer for a customer-facing assistant that looks, sounds, and behaves like your own website experience.

  • White-label controls
  • Suggested prompts
  • Custom domain

Use this when the assistant must feel client-ready, brand-safe, and publishable.

Learn

Learn what visitors need

Analytics show the questions visitors ask, where the assistant needs better sources, and which conversations indicate lead or support intent.

  • Top questions
  • Content gaps
  • High-intent chats

Use this when marketing, digital, and content leaders need better visitor intent data.

Capabilities

What you get

The main things you can do.

Full White-Label

Custom domain, branded widget, client portal, branded emails. Zero InsertChat branding visible to clients.

Content-Trained Assistants

Offer clients GPT-4o, Claude, Gemini, Llama, and more. Match the assistant experience to each client use case.

Knowledge Base Builder

Upload client PDFs, crawl their website, import YouTube videos. Each assistant trained on their specific content.

Client Analytics

Per-client dashboards showing conversation volume, resolution rate, and popular topics.

Process

How it works

The path from setup to launch.

1

Define the branded delivery path

Choose the offer, packaging, and level of control before the next client gets provisioned.

2

Launch the client-ready setup fast

Reuse the same infrastructure, defaults, and brand controls instead of rebuilding every account.

3

Support and grow from one system

Keep support, renewals, and delivery quality close to the product as the account list grows.

See the branded delivery flow

Review the setup, pricing, and support path so you can judge whether the offer is repeatable before another client or reseller account goes live.

Coverage

What's included

What every plan covers.

Basic: FAQ Assistant

Crawl the client's website, train an assistant in 10 minutes. Charge $199-299/mo. Lowest effort, highest margin.

Agency: Support Assistant

Knowledge base + human handoff + CRM integration. Charge $399-499/mo. Upsell to existing clients.

Premium: Multi-Channel

Website + WhatsApp + Slack. Multiple assistants per client. Charge $599-999/mo for enterprise clients.

Ongoing: Analytics & Optimization

Monthly review of conversation data, knowledge gap fixes, and assistant tuning. Recurring retainer revenue.

Revenue model

Revenue math

The numbers in one place.

Avg. client contract

$399

/mo (support + optimization)

Your platform cost

~$50

/client/mo

Net margin (10 clients)

$3,490/mo

No revenue projection

$41,880/yr

Based on 10 agency clients at $399/mo avg. with Business plan costs distributed. Actual results vary by service packaging and client mix.

Comparison

Key differences

The main differences side by side.

Criteria
InsertChat
Others
Time to first sale
Days โ€” platform is ready now
Months of development
Development cost
$0 โ€” nothing to build
$50,000+ for custom platform
AI expertise needed
None โ€” visual builder handles it
ML engineers required
White-label
Full white-label included
Full control but you build everything
Maintenance
Automatic platform updates
Your team maintains all of it
Scaling
Add clients without adding infrastructure
More clients = more servers
Outcomes

After you launch

What changes once it's live.

  • Branded delivery becomes repeatable instead of custom every time.
  • Setup, support, and renewals stay closer to the product.
  • You can package the offer without rebuilding infrastructure for each account.
  • Margins improve when delivery stops depending on one-off work.
  • Account quality stays easier to review as volume grows.
  • Client handoff stays cleaner because setup, sources, and reporting stay together.
Safety

Your data stays your data.

SOC 2 Type II examined. GDPR and CCPA aligned. HIPAA-ready. We never train AI on your data โ€” and we never share it.

Start with Agency for full white-label client delivery at $198/mo flat, scale to Business for high-volume portfolios, or move to Enterprise for stricter review needs.

AgencyBusinessEnterprise
FAQ

Common questions

Answers about packaging, branding, support, and what changes as account volume grows. This FAQ is framed for assistant business model searches.

Contact us
InsertChat

InsertChat

Answers about InsertChat

InsertChat

Hi! Tap any question below and I'll answer it for you.

Just now
0 of 21 questions explored Instant answers

Product questions

What is InsertChat?

InsertChat is an AI front desk for website and phone. Businesses use an AI website assistant, an AI receptionist, or both to answer customer questions, book appointments, capture leads, and hand conversations to their team.

How does InsertChat use my website content?

Connect approved pages, docs, videos, FAQs, policies, and other sources. InsertChat turns them into source-backed answers and next steps.

Can I control the assistant's tone and sources?

Yes. Choose its sources, tone, welcome message, and prompts so it stays on brand.

How does InsertChat stay accurate?

Answers use approved content and source links. Analytics show unclear or missing answers so you can improve coverage.

Can it collect leads or route support questions?

Yes. InsertChat can collect details, qualify intent, add context, and send chats to the right inbox, CRM, workflow, or person.

Can I control how the assistant behaves?

Yes. Control prompts, model choice, tool access, and the branded assistant experience so behavior stays consistent.

Which AI models can I use?

InsertChat supports multiple model providers. Choose each assistant's model for quality, speed, and cost, or use BYOK.

Can I pick different models for different workflows?

Yes. Use a faster model for common questions and a stronger model for complex reasoning. InsertChat supports that balance per conversation.

Where can I deploy an assistant?

Use a widget, embed, full-page assistant, custom domain, in-app embed, or API. Reuse one setup across surfaces.

Do I need coding skills?

No. Build and deploy AI assistants using our visual builder. The embed code is one line of JavaScript.

Can I customize the branding and UI?

Yes. Customize the assistant name, logo, colors, welcome message, suggested prompts, tone, domain, and white-label presentation.

Can I use my own domain?

Custom domains are available on eligible plans. Check the current pricing page for domain, branding, and assistant limits.

Does InsertChat support voice?

Yes. The AI receptionist answers incoming phone calls, handles approved support questions, books appointments through connected calendars, and hands calls to a person when needed. Website visitors can also use voice dictation and text-to-speech.

Does InsertChat support vision?

Yes. Enable vision for assistants when images help clarify a request or context.

What tools and integrations are supported?

Zendesk, HubSpot, Shopify, WooCommerce, calendar booking, web search, Perplexity, and webhooks for your own systems.

Can I control which tools the assistant is allowed to use?

Yes. Tool access is controlled per assistant so you enable only what you need.

Can the agent hand off to a human?

Yes. Configure human handoff so the agent escalates when needed. Full conversation history is passed along.

Do you provide analytics?

Yes. Track chats, leads, feedback, top questions, unanswered questions, most-used sources, and content gaps.

Is it mobile friendly?

Yes. The widget and embeds work well on desktop and mobile with no separate experience needed.

What's the fastest path to a successful deployment?

Start with one assistant and a small set of high-value sources. Iterate using real questions from analytics.

What is the fastest way to get started?

Create an account. Connect one key source. Ask a test question, brand the assistant, then publish it on one page.

Pricing questions

What do I pay for with InsertChat?

Plans are flat and sized by assistants, sources, usage, and seats โ€” never by brand permission. Check the pricing page for current tiers.

How much does InsertChat cost?

Monthly plans are Pro at $98, Growth at $198, and Scale at $498. Enterprise capacity and support are custom.

What does white-label cost?

Branding and white-label capabilities depend on the selected plan. Check the current pricing table for logo, domain, portal, and email entitlements.

What's the catch with add-ons?

Plans scale by usage, assistants, locations, seats, controls, API access, analytics, and white-label capabilities. Review current included limits before purchase.

Is pricing per seat?

Each plan includes a seat allowance. Additional capacity depends on the current plan limits shown on the pricing page.

Can I start small and upgrade later?

Yes. Start with self-serve, validate your use case, then scale up as needed.

Where can I review cancellation terms?

Review current cancellation and data-retention terms before starting.

Do you offer enterprise pricing?

Yes. Enterprise plans cover larger orgs, advanced requirements, and custom deployment needs.

Do you support annual billing?

Yes. Toggle to annual billing on the pricing page and get 2 months free. For invoicing or procurement workflows, contact us.

What happens if we hit limits?

You get a warning before a limit. Upgrade or reduce usage anytime. Nothing stops without notice.

What counts as a source?

A source is any connected URL, document, YouTube link, or knowledge input. Your plan sets the source limit.

Is there a max file size for uploads?

Yes. Plans enforce a max file size per upload. Check your plan details on the pricing page.

What are credits?

Credits budget your usage across conversations, sources, and tools. They keep costs predictable as you scale.

Do you charge for all messages, even unresolved ones?

Use approved knowledge and enable tools only when needed. Check the pricing page for how usage is measured.

Can I control which models we use so costs do not spike?

Yes. Choose the model per chat to balance quality, speed, and budget for different workflows.

Do I need to buy separate subscriptions for each model?

No. Keep assistant setup in one place and choose supported models behind the branded experience without separate visitor-facing tools.

What is BYOK?

Bring Your Own Key. Use your own provider API key for model access to consolidate billing or apply your own setup.

If I use BYOK, do I still pay InsertChat?

Yes. InsertChat still provides the agent product: knowledge, deployments, tools, analytics, and governance. Model provider usage is billed separately.

Can I use my own logo and domain?

Logo, domain, portal, and email branding depend on the selected plan. Check the current pricing table for exact entitlements.

Does InsertChat replace support staff?

No. Deploy agents for common questions and use handoff to humans for edge cases and high-stakes requests.

What's the ROI case for pricing?

ROI comes from better discovery, fewer repeat questions, more leads, and clearer content gaps.

Can I test before I commit?

Start self-serve to validate your workflow. For guided proof-of-concept or enterprise requirements, contact us.

Do you have discounts for startups or nonprofits?

If pricing is a blocker, contact us with your context.

What's included in enterprise that self-serve might not cover?

Higher source, assistant, seat, credit, and history limits; S3-compatible source sync; rollout and security review; white-glove onboarding; and dedicated support.

Can I use InsertChat on multiple websites or products?

Yes. Deploy agents across website, in-app embed, and API. See pricing details for how that maps to your plan.

If I stop paying, do I lose my data?

Retention depends on your plan terms. Contact us for specific export or retention guarantees before purchase.

What if InsertChat isn't a fit after we try it?

Share what didn't work and we'll help you decide whether to tune the setup or move on.

How do I start?

Start a 7-day free trial. Review current trial terms before starting.

Launch the version you can actually sell

Keep branded delivery, setup, and support in one operating layer so the offer stays repeatable as more accounts come online.