On your site, on brand

Gemini Assistant for Website on Your Site in Minutes

Add it with one snippet, answer visitor questions instantly, and route complex conversations to your team with full context and analytics.

Social proof

Answer questions the moment visitors ask

30 sec
Embed on any website
Source-backed
Avg automation rate
7-day
7-day free trial
1 line
Of JavaScript to install
The Problem

Gemini Assistant for Website fails when visitors still cannot find answers, handoff stays messy, or every change depends on another site update.

The Solution

Add it with one snippet, answer questions from your real content, and keep lead capture, human handoff, and analytics in one flow.

See it in action

See it go live

Watch a file turn into a trained website assistant that answers with your own content.

7-day free trial • Review current trial terms • Live in minutes

Whole product

Everything in one place

Chat, files, tools, and deployment live together here.

Knowledge
Website pages
URLs and sitemaps
Documents
PDF, Word, Excel
Videos
YouTube and transcripts
Brand
Logo and colors
Match your website
Assistant tone
Brand-safe answers
Custom domain
assistant.yourbrand.com
Launch
Website widget
Bubble and iframe
Full-page assistant
Shareable destination
Lead capture
Forms and inbox
Learn
Top questions
Visitor intent
Content gaps
Missing answers
Source usage
Most-used information
InsertChat
InsertChat
Branded AI assistant
What your business gets
Channels
Website
Primary visitor channel
WhatsApp
Messaging conversations
Embeds
Inline assistant surfaces
Assistant pages
Shareable destinations
Inbox & Leads
Captured contacts
Collect visitor details
Conversation context
Know what they asked
Follow-up routes
Send leads to the right place
Visitor feedback
Ratings and replies
Analytics
Top questions
What visitors ask most
Unresolved needs
Questions without answers
Source usage
Most-used information
Visitor intent
Conversation themes
Automation
Webhooks
Trigger downstream workflows
Handoffs
Send conversation context
Notifications
Alert the right people
Workflow triggers
Act on visitor intent
Product scope

Knowledge, branding, launch, and analytics in one product

Use the same InsertChat account to prepare knowledge, launch branded agents, capture leads, and keep client delivery in one place.

Content

Train on owned content

Import owned content, keep sources organized, refresh them as the site changes, and ground answers in approved material.

  • Sitemap and URL import
  • Documents and PDFs
  • Grounded answers

Start here when the content library keeps growing but discovery is not getting easier.

Brand

Launch under your brand

Use InsertChat as the white-label layer for a customer-facing assistant that looks, sounds, and behaves like your own website experience.

  • White-label controls
  • Suggested prompts
  • Custom domain

Use this when the assistant must feel client-ready, brand-safe, and publishable.

Learn

Learn what visitors need

Analytics show the questions visitors ask, where the assistant needs better sources, and which conversations indicate lead or support intent.

  • Top questions
  • Content gaps
  • High-intent chats

Use this when marketing, digital, and content leaders need better visitor intent data.

Capabilities

What you get

The main things you can do.

Knowledge-Grounded Answers

Your assistant answers from your docs — not the internet. Accurate, on-brand responses every time.

Any Website, One Embed

WordPress, Shopify, Webflow, Wix, Squarespace, or plain HTML. One line of JavaScript.

Seamless Human Handoff

Complex issues route to your team with full conversation context. 16 live chat integrations.

Conversation Analytics

See what visitors ask, where gaps exist, and how to improve weekly.

Process

How it works

The path from setup to launch.

1

Connect the site content it should know

Point it at the pages, docs, and help content visitors already rely on.

2

Match the chat to your journey

Set the welcome prompts, branding, lead capture, and handoff rules in one flow.

3

Install once and optimize from real traffic

Use one snippet to go live, then improve it from the questions people actually ask.

See it on your site

Test the widget, review the handoff flow, and confirm the visitor experience before another question turns into a missed conversion.

Start for Free

7-day free trial

Coverage

Works with your tools

Connect the tools you already use.

Google WorkspaceMicrosoft 365StripeSupabaseLinearAsanaNotionAirtableSlackDiscordSalesforceDropboxTrelloBoxMixpanelAmplitudeMonday.comWhatsAppCanvaInstagramTelegramRedditX (Twitter)LinkedInIntercomElasticsearchQuickBooksGitHubFigmaPostHogSemrushWolframContentfulKlaviyoCoinbaseFreshdeskClickUp ...and 560+ more

Powered by one integration engine, these apps work across your branded AI assistant and website deployments.

Comparison

Key differences

The main differences side by side.

Criteria
InsertChat
Others
AI Models
content-trained assistants, switch anytime
1 built-in model
Knowledge sources
PDFs, URLs, YouTube, audio, catalogs
Help center articles only
Setup time
Guided setup
Days to weeks
Pricing
From $98/mo, owned content included
$74-150+/mo, AI add-ons extra
Works on any site
Yes — one line of JavaScript
Requires their full platform
Human handoff
16 live chat integrations
Only their own live chat
Outcomes

After you launch

What changes once it's live.

  • Visitors get instant answers from your actual site content.
  • Lead capture and human handoff stay in the same conversation flow.
  • You can update messaging without changing the whole site.
  • Analytics show what people ask before those questions become tickets.
  • The chat gets better as more real questions come in.
  • Visitors can move from question to next step without starting over.
Safety

Your data stays your data.

SOC 2 Type II examined. GDPR and CCPA aligned. HIPAA-ready. We never train AI on your data — and we never share it.

Start with Pro for your first branded assistants, move to Agency for full white-label and client delivery, or choose Business for high-volume client portfolios.

ProAgencyBusiness
FAQ

Common questions

Answers about setup, pricing, handoff, and what happens after the live version starts handling real traffic. This FAQ is framed for gemini assistant for website searches.

Contact us
InsertChat

InsertChat

Answers about InsertChat

InsertChat

Hi! Tap any question below and I'll answer it for you.

Just now
0 of 21 questions explored Instant answers

Product questions

What is InsertChat?

InsertChat is an AI front desk for website and phone. Businesses use an AI website assistant, an AI receptionist, or both to answer customer questions, book appointments, capture leads, and hand conversations to their team.

How does InsertChat use my website content?

Connect approved pages, docs, videos, FAQs, policies, and other sources. InsertChat turns them into source-backed answers and next steps.

Can I control the assistant's tone and sources?

Yes. Choose its sources, tone, welcome message, and prompts so it stays on brand.

How does InsertChat stay accurate?

Answers use approved content and source links. Analytics show unclear or missing answers so you can improve coverage.

Can it collect leads or route support questions?

Yes. InsertChat can collect details, qualify intent, add context, and send chats to the right inbox, CRM, workflow, or person.

Can I control how the assistant behaves?

Yes. Control prompts, model choice, tool access, and the branded assistant experience so behavior stays consistent.

Which AI models can I use?

InsertChat supports multiple model providers. Choose each assistant's model for quality, speed, and cost, or use BYOK.

Can I pick different models for different workflows?

Yes. Use a faster model for common questions and a stronger model for complex reasoning. InsertChat supports that balance per conversation.

Where can I deploy an assistant?

Use a widget, embed, full-page assistant, custom domain, in-app embed, or API. Reuse one setup across surfaces.

Do I need coding skills?

No. Build and deploy AI assistants using our visual builder. The embed code is one line of JavaScript.

Can I customize the branding and UI?

Yes. Customize the assistant name, logo, colors, welcome message, suggested prompts, tone, domain, and white-label presentation.

Can I use my own domain?

Custom domains are available on eligible plans. Check the current pricing page for domain, branding, and assistant limits.

Does InsertChat support voice?

Yes. The AI receptionist answers incoming phone calls, handles approved support questions, books appointments through connected calendars, and hands calls to a person when needed. Website visitors can also use voice dictation and text-to-speech.

Does InsertChat support vision?

Yes. Enable vision for assistants when images help clarify a request or context.

What tools and integrations are supported?

Zendesk, HubSpot, Shopify, WooCommerce, calendar booking, web search, Perplexity, and webhooks for your own systems.

Can I control which tools the assistant is allowed to use?

Yes. Tool access is controlled per assistant so you enable only what you need.

Can the agent hand off to a human?

Yes. Configure human handoff so the agent escalates when needed. Full conversation history is passed along.

Do you provide analytics?

Yes. Track chats, leads, feedback, top questions, unanswered questions, most-used sources, and content gaps.

Is it mobile friendly?

Yes. The widget and embeds work well on desktop and mobile with no separate experience needed.

What's the fastest path to a successful deployment?

Start with one assistant and a small set of high-value sources. Iterate using real questions from analytics.

What is the fastest way to get started?

Create an account. Connect one key source. Ask a test question, brand the assistant, then publish it on one page.

Pricing questions

What do I pay for with InsertChat?

Plans are flat and sized by assistants, sources, usage, and seats — never by brand permission. Check the pricing page for current tiers.

How much does InsertChat cost?

Monthly plans are Pro at $98, Growth at $198, and Scale at $498. Enterprise capacity and support are custom.

What does white-label cost?

Branding and white-label capabilities depend on the selected plan. Check the current pricing table for logo, domain, portal, and email entitlements.

What's the catch with add-ons?

Plans scale by usage, assistants, locations, seats, controls, API access, analytics, and white-label capabilities. Review current included limits before purchase.

Is pricing per seat?

Each plan includes a seat allowance. Additional capacity depends on the current plan limits shown on the pricing page.

Can I start small and upgrade later?

Yes. Start with self-serve, validate your use case, then scale up as needed.

Where can I review cancellation terms?

Review current cancellation and data-retention terms before starting.

Do you offer enterprise pricing?

Yes. Enterprise plans cover larger orgs, advanced requirements, and custom deployment needs.

Do you support annual billing?

Yes. Toggle to annual billing on the pricing page and get 2 months free. For invoicing or procurement workflows, contact us.

What happens if we hit limits?

You get a warning before a limit. Upgrade or reduce usage anytime. Nothing stops without notice.

What counts as a source?

A source is any connected URL, document, YouTube link, or knowledge input. Your plan sets the source limit.

Is there a max file size for uploads?

Yes. Plans enforce a max file size per upload. Check your plan details on the pricing page.

What are credits?

Credits budget your usage across conversations, sources, and tools. They keep costs predictable as you scale.

Do you charge for all messages, even unresolved ones?

Use approved knowledge and enable tools only when needed. Check the pricing page for how usage is measured.

Can I control which models we use so costs do not spike?

Yes. Choose the model per chat to balance quality, speed, and budget for different workflows.

Do I need to buy separate subscriptions for each model?

No. Keep assistant setup in one place and choose supported models behind the branded experience without separate visitor-facing tools.

What is BYOK?

Bring Your Own Key. Use your own provider API key for model access to consolidate billing or apply your own setup.

If I use BYOK, do I still pay InsertChat?

Yes. InsertChat still provides the agent product: knowledge, deployments, tools, analytics, and governance. Model provider usage is billed separately.

Can I use my own logo and domain?

Logo, domain, portal, and email branding depend on the selected plan. Check the current pricing table for exact entitlements.

Does InsertChat replace support staff?

No. Deploy agents for common questions and use handoff to humans for edge cases and high-stakes requests.

What's the ROI case for pricing?

ROI comes from better discovery, fewer repeat questions, more leads, and clearer content gaps.

Can I test before I commit?

Start self-serve to validate your workflow. For guided proof-of-concept or enterprise requirements, contact us.

Do you have discounts for startups or nonprofits?

If pricing is a blocker, contact us with your context.

What's included in enterprise that self-serve might not cover?

Higher source, assistant, seat, credit, and history limits; S3-compatible source sync; rollout and security review; white-glove onboarding; and dedicated support.

Can I use InsertChat on multiple websites or products?

Yes. Deploy agents across website, in-app embed, and API. See pricing details for how that maps to your plan.

If I stop paying, do I lose my data?

Retention depends on your plan terms. Contact us for specific export or retention guarantees before purchase.

What if InsertChat isn't a fit after we try it?

Share what didn't work and we'll help you decide whether to tune the setup or move on.

How do I start?

Start a 7-day free trial. Review current trial terms before starting.

Security questions

Where is my data stored?

European servers. GDPR-ready, never used for training, and deletable at any time.

What is InsertChat, from a privacy standpoint?

InsertChat connects approved sources to AI models. Privacy depends on sources, enabled tools, and who can access the assistant.

What gets sent to AI model providers?

Your prompt and relevant context excerpts from connected sources are sent to the selected model provider to generate an answer.

Do you use our data to train models?

No. InsertChat never uses your data to train models.

Is my data isolated from other customers?

Yes. Data is scoped to your account and agents. Sources and conversations remain isolated.

Can I delete data?

Yes. Delete sources, conversation history, leads, and feedback at any time.

What data does InsertChat store?

Agent configuration, connected knowledge sources, and conversation data needed for the experience and analytics.

Can I keep an agent private?

Yes. Choose public or private agents depending on whether anyone or only authenticated users can access the embed.

Do you have role-based access controls?

Yes. Control who can manage agents and data with role-based access.

What is BYOK from a privacy standpoint?

You provide the model API key. Prompts and context still go to that provider, so review its policies.

Can I restrict what the agent can do?

Yes. Control tool enablement per assistant to limit actions to only what is necessary.

Can we limit exposure of sensitive data in the agent?

Yes. Scope sources to what should be answerable and limit tool enablement to only what is required.

Can I export or audit what users asked?

Yes. Analytics show what people ask. Contact us for exports for audits or internal reporting.

Do you support GDPR?

Yes. Full GDPR compliance with Data Processing Addendum (DPA) available on request.

Can you provide a DPA?

Yes. Our DPA covers processing obligations, subprocessors, and deletion/return terms. Contact us to request it.

Do you list subprocessors?

Yes. Subprocessors are documented in the DPA. Request it or contact us for details.

How do you handle security questionnaires?

Contact us and we provide the right documentation for your security review process.

Is InsertChat safe to embed on a public website?

Yes, when configured correctly. Ground answers in approved sources and keep tool access controlled.

What if we need a private deployment or special requirements?

Enterprise plans cover custom deployment, advanced controls, and procurement constraints. Contact us to discuss.

How do privacy requests work (access, deletion)?

Submit privacy requests through the contact page. We route them to the right process.

Where can I request security documentation?

Submit security inquiries through the contact page.

Do you support self-hosting?

Not as a standard plan entitlement. Enterprise buyers can review deployment requirements with sales before purchase.

How do I evaluate InsertChat?

Start with non-sensitive data during the free trial. When ready, request our security questionnaire and DPA.

Add it to your site today

Go live with the snippet, answer visitor questions from your real content, and keep handoff and analytics in the same conversation flow.