How InsertChat handles assistant data
Read what we collect, how we use it, and how privacy rights work for branded assistants built from approved website content.
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Privacy basics for visitor-facing AI
The principles teams review before adding a branded assistant to a public website.
No sale of customer data
Customer and visitor data is not sold or rented to third parties.
Encryption in transit and at rest
Assistant data is protected with encryption in transit and at rest.
Privacy rights support
Access, correction, deletion, export, and restriction requests are supported through documented review paths.
No model training
Customer content, prompts, and conversation data are not used to train third-party foundation models.
Privacy policy
The legal policy remains available in full, with the practical assistant context kept above it.
Introduction
1. Our Commitment to Your Privacy
- No Sale of Personal Data: We do not sell or rent customer or visitor personal data.
- Transparent Processing: We disclose the service providers and third-party AI systems used to deliver requested features.
- Robust Security Measures: We use encryption, access controls, monitoring, and contractual protections for service providers.
2. Data Collection and Use
We collect data to provide, improve, and personalize our services when you:
- Visit our website at https://insertchat.com or associated sites.
- Engage with us through sales, marketing, or events.
- Participate in activities on our Services.
3. Types of Data We Collect
Personal Data Provided by You:
- Voluntary Information: Includes email addresses, passwords, and payment data (processed by Stripe, see Stripe Privacy Policy).
- Account and Authentication Data: Necessary for account creation, access, and maintenance.
Automatically Collected Data:
- Technical and Usage Information: Includes IP addresses, browser details, operating systems, usage data, and interaction logs. This data is collected primarily for security, analytics, and service improvement.
4. Legal Basis for Data Processing
We process your data under the following legal bases, compliant with the GDPR and UK GDPR:
- Consent: Where you have provided explicit consent.
- Contractual Necessity: To fulfill our contractual obligations or pre-contractual requests.
- Legal Obligations: To comply with legal requirements.
- Legitimate Interests: To support our business interests in a manner that is not overridden by your rights.
5. Detailed Data Processing Purposes
- Account Creation and Management: To facilitate account creation, login, and maintain your account in working order.
- Service Delivery: To provide and improve the services you request, such as responding to your inquiries and providing support.
- Administrative Communications: To send you important updates and information about our products, services, terms, and policies.
- Security and Fraud Prevention: To maintain the security and integrity of our Services and protect against unauthorized access.
- Legal Compliance: To comply with applicable legal obligations and regulatory requirements.
6. Data Retention
We retain data only as long as necessary to fulfill the purposes outlined in this notice, or as required by law. Specific retention periods are determined based on criteria such as legal obligations, business needs, and data minimization principles. For example:
- Account Data: Retained as long as you have an account with us.
- Payment Data: Retained in accordance with accounting and tax compliance requirements.
When data is no longer needed, it will be securely deleted or anonymized.
7. Data Sharing
We share data only as needed to operate the service or as required by law:
- Third-party AI providers: When you enable and use AI features, prompts, conversations, uploaded files, knowledge sources, and related account or visitor data may be transmitted through Vercel AI Gateway to the model provider you select. Available providers may include OpenAI, Anthropic, Google, Meta, DeepSeek, xAI, Alibaba, Moonshot AI, Z.ai, MiniMax, Xiaomi, and Mistral AI. Specialist processing such as reranking, transcription, document extraction, image, audio, or video generation may use Cohere, Groq, Mistral AI, OpenAI, Google, or fal.ai.
- Other service providers: We use vetted providers for cloud hosting and delivery, security, email, analytics and diagnostics, payments through Stripe, and telephony through Telnyx. They process data on our behalf under contractual confidentiality and data-protection obligations.
- Business Transfers: In the event of a merger, acquisition, financing, reorganization, or asset sale, data may be transferred subject to appropriate confidentiality and protection obligations.
InsertChat does not sell personal data or permit third-party foundation-model providers to train their models using customer content submitted through our service.
8. Security Measures
We implement comprehensive technical and organizational measures to secure your data, including:
- Industry-leading encryption for data in transit and at rest.
- Regular security audits and continuous monitoring.
- Stringent access controls to ensure only authorized personnel have access to data.
Despite our best efforts, no method of electronic transmission or storage is completely secure. Therefore, while we strive to protect your data, we cannot guarantee its absolute security.
9. International Data Transfers
10. Your Privacy Rights
Depending on your location, you have various rights regarding your personal data, including:
- Right to Access: To request access to your personal data.
- Right to Rectification and Erasure: To correct or delete your data.
- Right to Restrict Processing and Object: To restrict or object to the processing of your data.
- Right to Data Portability: To request a copy of your data in a portable format.
11. Exercising Your Rights
12. Children's Privacy
13. Cookies and Tracking Technologies
14. Do Not Track Signals
15. Regional Privacy Rights
15.1 California Residents
California Civil Code Section 1798.83 (Shine The Light law) allows California residents to request information about personal data disclosures for direct marketing purposes. California residents can also request the removal of unwanted data posted publicly. Please visit our contact page to exercise these rights.
15.2 Virginia Residents
Under the Virginia Consumer Data Protection Act (CDPA), Virginia residents have specific rights related to accessing, correcting, deleting, and opting out of the processing of their personal data. To exercise these rights, please use our contact page.
16. Updates to This Notice
17. Contact Us
How assistant data stays protected
Practical safeguards for sources, conversations, access, retention, and deletion.
Approved source and conversation scope
Encryption in transit and at rest
Role-based access controls
Retention and deletion review paths