# White-Label AI Receptionist & Chatbot

Source: https://insertchat.com/product/white-label

> Build branded AI assistants for each client, answer their calls and chats, and run them on your own domain.

A white-label AI receptionist is an AI phone and chat assistant you deliver to clients under your own brand. In InsertChat, each client assistant gets its own name, logo, colors, and knowledge, and on Growth, Scale, and Enterprise your widgets, shared links, and customer emails can run on your own verified domain.

## Your clients’ brands

Set each assistant’s name, logo, colors, avatar, and browser icon.

## Your domain

Run widgets, shared links, and sign-in on a verified custom domain on Growth and above.

## Every client in one workspace

Manage each client’s assistant, knowledge, and conversations from one place.

## What can I brand for each client?

Each assistant has its own display name, accent color, avatar, logos, and browser icon, plus its own knowledge, tone, and phone number. Workspace owners and managers edit these per assistant.

## How does a custom domain work?

Add your hostname, verify that you own it with a DNS TXT record, and point it to InsertChat with a CNAME record. Once it is verified and its certificate is issued, public widgets, shared links, and sign-in on that host carry your brand. Custom domains and branded email are included on Growth, Scale, and Enterprise.

## How many client assistants can I run?

Growth includes 20 assistants, Scale 50, and Enterprise 100, with more team seats and credits on each plan. Pro includes 3 assistants with your logo and branding but no custom domain.

## Can I resell it to my clients?

Yes. Paid plans let your business serve its own customers within your plan’s limits, and you decide how to package and price your services. InsertChat bills your agency for the plan you choose.

## Industries your clients work in

- [Home services](https://insertchat.com/industries/home-services): Capture service requests while your team is on the job.
- [Healthcare](https://insertchat.com/industries/healthcare): Answer the phone while your team is with patients.
- [Law firms](https://insertchat.com/industries/legal): Take new client intake calls and book consultations while your attorneys are in court.
- [Real estate](https://insertchat.com/industries/real-estate): Keep property inquiries and viewing requests moving.
- [Salons & spas](https://insertchat.com/industries/salon): Book cuts, color, nails, and massages for the right length while every chair is busy.
- [Restaurants](https://insertchat.com/industries/restaurants): Answer hours, menu, and reservation calls without pulling staff off the floor.

## Do clients see InsertChat’s name?

Your client’s name, logo, and colors appear on the chat widget and shared links. On a verified white-label domain, included on Growth and above, your workspace branding also covers customer emails and the sign-in page on that host.

## Can each client get their own phone number?

Yes. Each paid plan includes one number, and additional numbers are $10 per month each. Clients in the US and Canada can also keep their existing number and forward calls to their assistant.

## How do I launch a new client?

Create an assistant, add the client’s website and documents, set their branding and tone, and test common questions and the handoff. Then install the widget on their site and, for calls, connect a number or forward theirs.

## Related features

- [Website chat](https://insertchat.com/product/website)
- [AI receptionist](https://insertchat.com/product/phone)
- [Knowledge & answers](https://insertchat.com/product/knowledge)