# AI Website Chatbot for Customer Support

Source: https://insertchat.com/product/website

> Add an AI assistant to your existing website. Answer from your content, collect contact details, and hand the conversation to a person when it needs one.

## Make it feel like your business

Customize the assistant’s name, logo, colors, and responses to fit your brand.

## Use the content you already have

Connect website pages, upload documents, add FAQs, and include product information.

## Keep a human within reach

Your team can join the conversation with the visitor’s questions and context already in view.

## Do I need to rebuild my website to add the chatbot?

No. Use the installation code generated in your assistant’s website settings to add it to your existing site. InsertChat also provides a Shopify storefront installation guide in the app.

## Can the chatbot answer from my website and documents?

Yes. Add website pages, documents, FAQs, product information, and other supported sources to its knowledge. Check processing status and test the answers before sharing the assistant with visitors.

## Can I customize the chat widget and bring in a person?

Customize the assistant’s name, logo, colors, and tone. Your team can take over in the shared inbox with the visitor’s conversation available. Domain and workspace branding options depend on your plan.

## Related features

- [Knowledge & answers](https://insertchat.com/product/knowledge)
- [Contacts](https://insertchat.com/product/crm)
- [Shared inbox](https://insertchat.com/product/inbox)