# AI Chatbot for Website: Answers, Leads, Booking Source: https://insertchat.com/product/website > Add an AI assistant to the site you already have. It answers visitors from your pages and documents, saves leads, books appointments, and hands the chat to a person when it needs one. An AI website chatbot is an assistant on your site that answers visitors’ questions in real time from your own content. InsertChat’s website chatbot answers from your pages, documents, and FAQs, collects contact details, helps with appointments when enabled, and passes the chat to your team in a shared inbox when a person should reply. ## Answers from your content Website pages, PDFs, Word files, spreadsheets, and written answers. Refresh a source and replies update. ## Looks like your business Set the assistant’s name, logo, colors, avatar, and tone to fit your brand. ## Turns visitors into leads Saves contact details with the page they chatted from and the campaign that brought them. ## Books in the chat Offers open times and books one without sending the visitor to another page. ## Files and voice messages Visitors can attach a file or send a voice message instead of typing. ## A person within reach Your team takes over in the shared inbox with the visitor’s questions already there. ## What visitors can do in the chat, and when your team takes over The chatbot handles the questions you answer every day and steps aside the moment a visitor needs a person. ### In the chat - Ask about services, prices, products, and policies - Get answers in the language they write in - Attach a file or send a voice message - Book, move, or cancel an appointment - Leave contact details for a follow-up - Ask for a person at any point ### Your team takes over - The visitor asks for a person - The assistant isn’t sure of the answer - It can’t resolve the request after repeated tries - The visitor is upset - The request involves a sensitive action ## Add an AI chatbot to your website 1. **Add your content.** Crawl your website or sitemap, upload PDFs, Word files, and spreadsheets, and write questions and answers. 2. **Make it match your brand.** Set the assistant’s name, logo, colors, and tone, and the moments when your team should take over. 3. **Install and test.** Paste the install code into WordPress, Shopify, Wix, Webflow, or any site, then check the published page from the app. ## How do I add an AI chatbot to my website? Create an assistant, add your knowledge, then copy the install code from its website settings. The app gives step-by-step instructions for WordPress, Shopify, Webflow, Wix, and plain HTML: on most sites the code goes in the footer or before the closing body tag. Test the answers before publishing. After you publish, use the app’s page check to confirm the chat is live. ## What can visitors do in the chat? Ask questions, attach files, send voice messages, book an appointment when you connect a calendar, and ask for a person. Conversations that need your team are marked needs-you in the shared inbox, with the visitor’s questions already there. ## Which content can the chatbot learn from? Website pages by crawl or sitemap; PDF, Word, PowerPoint, text, and ebook files; spreadsheets such as CSV and Excel; scanned documents, read with text recognition; audio and video files, which are transcribed; product information; and questions and answers you write. Upload limits depend on your plan. ## How does the chatbot avoid wrong answers? It answers from the knowledge you add and follows your instructions. Test common questions, fill gaps in your sources, and set handoff rules so the assistant brings in a person instead of guessing when it is unsure or a visitor asks for someone. ## What’s the difference between an AI chatbot and live chat? Live chat needs a person watching the widget. An AI chatbot answers on its own, from your content, at any hour. InsertChat gives you both in one widget: the assistant answers first, and your team can take over any conversation from the shared inbox with the visitor’s questions already in view. ## Does the chatbot capture leads? Yes. When a visitor wants a follow-up or a booking, the assistant asks for a name and an email or phone number and saves a contact with the page they chatted from, the referrer, and any campaign tags in the link. A visitor who asks to buy, book, hire, or get a quote triggers a high-intent alert. ## Can the same assistant answer calls and texts? Yes. The assistant on your website can also answer phone calls, SMS, email, and WhatsApp from the same knowledge, and every conversation lands in one shared inbox with the customer’s contact record and lead source. ## Can the chatbot answer in other languages? Yes. It replies in the language the visitor writes in, from the same knowledge base, so you don’t need a translated copy of your site. Set your business language from 58 options, or keep the assistant in one language unless a visitor asks to switch. ## Can I see what visitors ask the chatbot? Every chat is in the shared inbox with the visitor’s questions, contact details, and lead source. Scale and Enterprise add conversation analytics and analysis reports that group recurring topics, so you can see which answers to improve next. ## Does it work on Shopify and WooCommerce stores? Yes. On Shopify, add the install code to your theme’s storefront layout; chat is not added to checkout. WooCommerce runs on WordPress, so you install it the WordPress way. The assistant answers product, shipping, and return questions from the pages and product information you add. ## How much does a website chatbot cost? Paid plans start at $98 per month with 5,000 monthly credits. Credit use depends on the selected model, conversation length, knowledge processing, and tools, so credits are not a fixed number of messages; at the estimator’s example rate of 10 credits per conversation, that is about 500 chats a month. New customers can try Pro free for 7 days with 500 credits. ## Install the chatbot on your website platform The chat runs on the website you already have. Copy the install code from your assistant’s website settings and add it where your platform accepts custom code. | Platform | Where the code goes | Good to know | | --- | --- | --- | | WordPress | The footer, through your site’s header and footer code tool, a script plugin, or the InsertChat plugin from WordPress.org | WordPress.com needs a plan that supports custom JavaScript | | Shopify | Before the closing body tag in your theme’s storefront layout | Storefront code does not add chat to checkout | | Webflow | Site settings, Custom code, Footer code | Publish to the domain you will check | | Wix | Settings, Custom Code, Body – end, on the pages you choose | Check the published site, not the editor preview | | Any other site | Before the closing body tag in your page or shared layout | An embedded version can sit inside a page instead of a floating button | After publishing, enter the page address in the app to confirm the install code is found for this assistant. ## Website chatbot by industry - [E-commerce](https://insertchat.com/industries/ecommerce): Answer product questions with your own catalog. - [Dental](https://insertchat.com/industries/dental): Book cleanings and new-patient exams, and tell callers which insurance plans you accept. - [Law firms](https://insertchat.com/industries/legal): Take new client intake calls and book consultations while your attorneys are in court. - [Real estate](https://insertchat.com/industries/real-estate): Keep property inquiries and viewing requests moving. - [Med spas](https://insertchat.com/industries/med-spa): Turn injectable, laser, and facial questions into booked consultations. - [Restaurants](https://insertchat.com/industries/restaurants): Answer hours, menu, and reservation calls without pulling staff off the floor. ## Do I need to rebuild my website to add the chatbot? No. Use the installation code generated in your assistant’s website settings to add it to your existing site. The app includes instructions for WordPress, Shopify, Webflow, Wix, and plain HTML. ## Can the chatbot answer from my website and documents? Yes. Add website pages, documents, FAQs, product information, and other supported sources to its knowledge. Check processing status and test the answers before sharing the assistant with visitors. ## Can I customize the chat widget and bring in a person? Customize the assistant’s name, logo, colors, and tone. Your team can take over in the shared inbox with the visitor’s conversation available. Domain and workspace branding options depend on your plan. ## Will the chat widget pop up on visitors? No. The floating launcher stays closed until a visitor opens it, and the snippet adds no repeated welcome pop-ups. If a visitor closes it, their browser remembers. ## Related features - [Knowledge & answers](https://insertchat.com/product/knowledge) - [Lead capture](https://insertchat.com/product/lead-capture) - [Shared inbox](https://insertchat.com/product/inbox)