# Conversation Analytics for Calls, Chats & Texts

Source: https://insertchat.com/product/reports

> See what customers ask, what your front desk resolved, and where answers need work. Every plan gets 30 days of reports; Scale and Enterprise add AI analysis.

Conversation analytics show what customers ask your front desk, how many conversations it handled without a person, and what it booked. Every InsertChat plan includes Reports for the last 30 days. Scale and Enterprise add conversation analytics and analysis reports: customer topics, sentiment, written monthly reports with recommended next actions, and longer date ranges.

## Understand conversation topics

Review the themes in customer conversations and the questions that keep coming up.

## Review the activity

Conversation volume by day and channel, bookings, and conversations handled without a person.

## Turn questions into better answers

Use what you learn to improve your knowledge sources, responses, and customer experience.

## What does every plan include?

Reports for the last 30 days: conversation volume by day and channel, bookings, conversations handled without a person, the human-help rate, and calls that ended before anyone answered. The Today view adds a needs-you queue with handoffs, missed calls, failed actions, and items waiting for approval.

## What do Scale and Enterprise add?

AI analysis of your customer conversations: the top customer topics, a sentiment summary, and questions that got weak or incomplete answers. Written monthly reports add an executive summary, appointment and handoff patterns, and recommended next actions. You can also choose longer date ranges and send a weekly digest to the teammates you pick.

## How do reports improve my assistant?

Each finding links to the conversations behind it. Open a weak answer, add an approved answer or update the source, retest it, and mark it resolved, so the next customer who asks gets a better answer.

## How much do conversation analytics cost?

Reports for the last 30 days come with every paid plan, from $98 per month. Conversation analytics and analysis reports are included with Scale at $498 per month and Enterprise from $998 per month.

## What can I learn from customer conversation reports?

Review recurring conversation topics, activity, and the supporting records available in your plan. Use the findings to identify common questions and gaps in your business knowledge.

## Which plans include analytics and reports?

Every paid plan includes Reports for the last 30 days. Scale and Enterprise add conversation analytics and analysis reports: topic and sentiment analysis, written monthly reports, and longer history. The pricing comparison lists each plan’s limits.

## How do reports help improve my AI assistant?

Use recurring questions to decide which knowledge sources need clearer or newer information. Update the source, refresh it, and test the affected answers before relying on the change with customers.

## Related features

- [Knowledge & answers](https://insertchat.com/product/knowledge)
- [Shared inbox](https://insertchat.com/product/inbox)
- [Actions & approvals](https://insertchat.com/product/automations)