# Customer Conversation Analytics & AI Reports

Source: https://insertchat.com/product/reports

> Review conversation topics and activity to understand where your front desk helps and where your content needs work. Analytics and reports are included with Scale and Enterprise.

## Understand conversation topics

Review the themes in customer conversations and the questions that keep coming up.

## Review the activity

Explore reporting periods and supporting records available with your plan.

## Turn questions into better answers

Use what you learn to improve your knowledge sources, responses, and customer experience.

## What can I learn from customer conversation reports?

Review recurring conversation topics, activity, and the supporting records available in your plan. Use the findings to identify common questions and gaps in your business knowledge.

## Which plans include analytics and reports?

Scale and Enterprise include conversation analytics and analysis reports. Check the pricing comparison for the current feature availability, allowances, and plan limits.

## How do reports help improve my AI assistant?

Use recurring questions to decide which knowledge sources need clearer or newer information. Update the source, refresh it, and test the affected answers before relying on the change with customers.

## Related features

- [Knowledge & answers](https://insertchat.com/product/knowledge)
- [Shared inbox](https://insertchat.com/product/inbox)
- [Actions & approvals](https://insertchat.com/product/automations)