# InsertChat product overview Source: https://insertchat.com/product > AI front desk software for customer conversations, knowledge, and connected actions. ## What is InsertChat? InsertChat is an AI front desk for customer conversations, built by MindCrafters LLC. It brings website chat, phone, email, SMS, and WhatsApp together with contacts, business knowledge, scheduling, and actions in a shared workspace. [Answer source](https://insertchat.com/product#what-is-insertchat) · [About InsertChat and MindCrafters](https://insertchat.com/about) ## Who is InsertChat built for? InsertChat helps businesses answer customer questions, capture inquiries, and organize the next step. Example workflows cover home services, real estate, beauty & wellness, professional services, e-commerce, agencies & teams. Your own knowledge, connected tools, and permissions determine what each assistant can do. [Answer source](https://insertchat.com/product#who-it-is-for) · [Explore business use cases](https://insertchat.com/industries) ## How does it go beyond a website chatbot? Website chat is one channel in InsertChat. The same workspace also brings together calls, email, SMS, and WhatsApp, with customer records and conversation history. Connected apps let the assistant help with tasks such as scheduling, within the actions and permissions you enable. [Answer source](https://insertchat.com/product#beyond-website-chat) · [See the shared inbox](https://insertchat.com/product/inbox) ## Can my team control the AI and take over? Your team chooses the assistant’s knowledge, tone, tools, and permissions. Supported actions can run automatically or wait for review, depending on configuration. People can take over conversations in the inbox with the customer’s context and internal notes available. [Answer source](https://insertchat.com/product#human-control) · [Understand actions and approvals](https://insertchat.com/product/automations) ## What do I need before going live? Add and check your business knowledge, configure the assistant, and connect the first channel your customers use. Test the complete conversation, any enabled tool actions, and human handoff. Phone and messaging setup depends on your provider account, region, and configuration. [Answer source](https://insertchat.com/product#before-going-live) · [Follow the channel setup guide](https://insertchat.com/blog/connect-your-first-channel) ## How much does InsertChat cost? Monthly plans are Pro $98, Growth $198, Scale $498, Enterprise from $998 in USD. Annual plans are paid upfront and include two months free. Plans have credit and usage limits; phone numbers, calls, and connected services can add costs. Credits do not represent a fixed number of messages or minutes. [Answer source](https://insertchat.com/product#cost-and-limits) · [Compare prices, limits, and channel costs](https://insertchat.com/pricing) ## Is Northstar a real customer? Northstar Home Services is a fictional business used to demonstrate InsertChat. The demo uses sample data in the InsertChat app. The industry scenarios illustrate possible workflows; they are not customer testimonials or measured business results. [Answer source](https://insertchat.com/product#demo-and-customer-results) · [Explore the product demo](https://insertchat.com/demo) ## Features - [Shared inbox](https://insertchat.com/product/inbox): Bring website chat, calls, email, SMS, and WhatsApp into one workspace. See the conversation, the customer, and what needs your attention. - [AI receptionist](https://insertchat.com/product/phone): Let your AI receptionist answer calls using your business information. Capture the request, help with scheduling, and pass the conversation to your team when needed. - [Website chat](https://insertchat.com/product/website): Add an AI assistant to your existing website. Answer from your content, collect contact details, and hand the conversation to a person when it needs one. - [Email & messaging](https://insertchat.com/product/email): Connect email, SMS, and WhatsApp to your front desk. Manage customer messages and review the actions your assistant prepares in one place. - [Scheduling](https://insertchat.com/product/scheduling): Connect your calendar so your front desk can help with appointments. Keep bookings linked to the customer and the conversation that started them. - [Contacts](https://insertchat.com/product/crm): Keep customer details, conversation history, notes, and preferences together. Your team can pick up where the last conversation left off. - [Knowledge & answers](https://insertchat.com/product/knowledge): Bring your website, documents, FAQs, videos, and product information into one knowledge base. Test answers and fill information gaps before connecting it to customers. - [Actions & approvals](https://insertchat.com/product/automations): Give your front desk the tools to act on a conversation. Choose what it can do automatically and what your team needs to review. - [Reports](https://insertchat.com/product/reports): Review conversation topics and activity to understand where your front desk helps and where your content needs work. Analytics and reports are included with Scale and Enterprise.