# InsertChat product overview Source: https://insertchat.com/product > AI front desk software for customer conversations, knowledge, and connected actions. ## What is InsertChat? InsertChat is an AI front desk for customer conversations, built by MindCrafters LLC. It brings website chat, phone, email, SMS, and WhatsApp together with contacts, business knowledge, scheduling, and actions in a shared workspace. [Answer source](https://insertchat.com/product#what-is-insertchat) · [About InsertChat and MindCrafters](https://insertchat.com/about) ## Who is InsertChat built for? InsertChat helps businesses answer customer questions, capture inquiries, and organize the next step. Example workflows cover home services, real estate, beauty & wellness, healthcare, professional services, e-commerce, agencies & teams, automotive, education & childcare, couriers & delivery, hospitality & events, pet services. Your own knowledge, connected tools, and permissions determine what each assistant can do. [Answer source](https://insertchat.com/product#who-it-is-for) · [Explore business use cases](https://insertchat.com/industries) ## How does it go beyond a website chatbot? Website chat is one channel in InsertChat. The same workspace also brings together calls, email, SMS, and WhatsApp, with customer records and conversation history. Connected apps let the assistant help with tasks such as scheduling, within the actions and permissions you enable. [Answer source](https://insertchat.com/product#beyond-website-chat) · [See the shared inbox](https://insertchat.com/product/inbox) ## Can my team control the AI and take over? Your team chooses the assistant’s knowledge, tone, tools, and permissions. Supported actions can run automatically or wait for review, depending on configuration. People can take over conversations in the inbox with the customer’s context and internal notes available. [Answer source](https://insertchat.com/product#human-control) · [Understand actions and approvals](https://insertchat.com/product/automations) ## What do I need before going live? Add and check your business knowledge, configure the assistant, and connect the first channel your customers use. Test the complete conversation, any enabled tool actions, and human handoff. Phone and messaging setup depends on your provider account, region, and configuration. [Answer source](https://insertchat.com/product#before-going-live) · [Follow the channel setup guide](https://insertchat.com/blog/connect-your-first-channel) ## How much does InsertChat cost? Monthly plans are Pro $98, Growth $198, Scale $498, Enterprise from $998 in USD. Annual plans are paid upfront and include two months free. Plans have credit and usage limits; phone numbers, calls, and connected services can add costs. Credits do not represent a fixed number of messages or minutes. [Answer source](https://insertchat.com/product#cost-and-limits) · [Compare prices, limits, and channel costs](https://insertchat.com/pricing) ## Is Northstar a real customer? Northstar Home Services is a fictional business used to demonstrate InsertChat. The demo uses sample data in the InsertChat app. The industry scenarios illustrate possible workflows; they are not customer testimonials or measured business results. [Answer source](https://insertchat.com/product#demo-and-customer-results) · [Explore the product demo](https://insertchat.com/demo) ## Features - [Shared inbox](https://insertchat.com/product/inbox): Bring website chat, calls, email, SMS, and WhatsApp into one workspace. Your AI answers first, and your team sees exactly what needs a person. - [AI receptionist](https://insertchat.com/product/phone): InsertChat answers your business calls from your own services, hours, and prices. It books appointments on your calendar and brings in your team, full transcript attached, when a person should follow up. - [After-hours answering](https://insertchat.com/product/after-hours): Your team’s phones ring while you’re open. After hours, or whenever nobody picks up, the AI receptionist answers, books the visit, and flags emergencies to your team. - [Virtual receptionist](https://insertchat.com/product/virtual-receptionist): Human virtual receptionist services bill by the minute or the call and cover the phone. InsertChat’s AI virtual receptionist answers calls, website chat, texts, email, and WhatsApp from your knowledge, books appointments, and hands your team the rest. - [AI voice agent](https://insertchat.com/product/voice-agent): InsertChat’s AI phone agent understands what callers ask, answers from your knowledge, and uses your calendar and connected apps during the call, within the permissions you set. You set it up in the app; InsertChat runs the line, the voice, and the AI. - [AI customer service agent](https://insertchat.com/product/ai-customer-service): One AI agent answers customers by phone, website chat, SMS, email, and WhatsApp, resolves routine requests in the apps you connect, and passes the rest to your team with the full conversation. - [Website chat](https://insertchat.com/product/website): Add an AI assistant to the site you already have. It answers visitors from your pages and documents, saves leads, books appointments, and hands the chat to a person when it needs one. - [AI email responder](https://insertchat.com/product/email): Connect Gmail or Outlook. Your assistant drafts or sends replies, and anything sensitive waits for your team in the shared inbox. - [AI text messaging](https://insertchat.com/product/sms): Customers text your InsertChat number and get answers from your knowledge. Your team sees every thread in the shared inbox and can step in. - [Bilingual answering](https://insertchat.com/product/bilingual): Callers who speak Spanish hear Spanish, and callers who speak English hear English, from the same assistant and knowledge. - [Scheduling](https://insertchat.com/product/scheduling): Your front desk offers open times, books the one the customer picks, and moves or cancels it later, on calls, website chat, and texts. Every booking stays linked to the customer and the conversation. - [Lead capture](https://insertchat.com/product/lead-capture): Every call, chat, text, and email gets an answer right away. The assistant saves the lead as a contact with its source and tells your team when someone is ready to book or buy. - [Contacts](https://insertchat.com/product/crm): Your AI assistant saves each customer’s details from calls, chats, texts, and emails. Your team sees the history, open tasks, and next appointment in one record. - [Knowledge & answers](https://insertchat.com/product/knowledge): Bring your website, documents, FAQs, and product details into one knowledge base. Your assistant answers every channel from it and shows you which questions need a better answer. - [Actions & approvals](https://insertchat.com/product/automations): Give your front desk the tools to act on a conversation. Choose what it can do automatically and what your team needs to review. - [Reports](https://insertchat.com/product/reports): See what customers ask, what your front desk resolved, and where answers need work. Every plan gets 30 days of reports; Scale and Enterprise add AI analysis. - [White label](https://insertchat.com/product/white-label): Build a branded assistant for each client that answers their calls, chats, and texts, runs on your domain, and sells at the price you set.