# BigCommerce AI Chatbot: Script Manager Setup

Source: https://insertchat.com/integration/bigcommerce

> Install the AI chat widget on BigCommerce with Script Manager.

To add an AI chatbot to BigCommerce, go to Storefront › Script Manager, create a script with Footer placement and the Storefront pages location, paste your InsertChat install code, and save. Script Manager works with Stencil themes. The chat answers shoppers from your product and policy content and collects bulk inquiries.

## Catch the bulk-order inquiry on a product page

A buyer asks whether you sell 200 units at a time and how long delivery takes to Ohio. The assistant answers from your shipping policy and published terms, collects the company, quantity, and timeline, and creates a contact for your sales team, plus a HubSpot or Zoho CRM record if you connect one. Pricing decisions and order changes stay with your staff.

## Where the code goes in BigCommerce

- Location: Storefront › Script Manager → Create a Script, Footer placement
- Requirements: Script Manager is available to stores using Stencil themes; Multi-Storefront stores find it in Channel Manager. Scripts on payment pages need an integrity hash, so place the chat on Storefront pages.
- Source: [BigCommerce: Using Script Manager](https://support.bigcommerce.com/s/article/Using-Script-Manager?language=en_US), checked 2026-10-13

A website install adds the chat to your pages without signing in to your BigCommerce account or reading its data.

## Setup

1. **Copy your install code.** Open your assistant’s website install settings in InsertChat, choose HTML or custom website as your website platform, and copy the installation code.
2. **Create a script in Script Manager.** Go to Storefront › Script Manager and create a script. Set placement to Footer and location to Storefront pages, choose a script category, paste the code, and save.
3. **Verify and test.** Run Verify on your website in InsertChat with the published URL of a product page, then open the chat and ask the questions your customers ask most.

## How businesses use BigCommerce with InsertChat

Illustrative examples, not customer results.

- **Answer spec and compatibility questions.** A shopper asks whether a replacement filter fits their model. The assistant answers from the compatibility tables and manuals you upload and sends anything it can’t confirm to your team. [E-commerce](https://insertchat.com/industries/ecommerce)
- **Capture wholesale and trade inquiries.** Buyers asking about volume or trade accounts get answers from your published terms, and the assistant collects the company, quantity, and timeline for your sales rep.
- **Answer in your shopper’s language.** The assistant follows the language the shopper writes in, across 58 business languages, so a question in Spanish gets a Spanish answer from your product content.

## Do I need a Stencil theme to add the chatbot?

For Script Manager, yes. BigCommerce says Script Manager is available to stores using Stencil themes. If you use Multi-Storefront, you’ll find it under Channel Manager for each storefront.

## Should the chat run on BigCommerce checkout?

Choose Storefront pages, which covers every page except checkout and order confirmation. BigCommerce requires an integrity hash for scripts that run on payment pages.

## Will my cookie consent banner block the chat?

It can. BigCommerce’s cookie consent banner uses the script category you choose in Script Manager. Pick the category that matches your privacy policy, then test with consent accepted and declined.

## Can the assistant check order status in BigCommerce?

No. The install adds chat to your storefront; it doesn’t connect to BigCommerce orders or customers. The assistant collects the order number and hands the request to your team in the shared inbox.

## Related features

- [Website chat](https://insertchat.com/product/website)
- [Knowledge & answers](https://insertchat.com/product/knowledge)
- [Bilingual answering](https://insertchat.com/product/bilingual)

## Related guides and comparisons

- [AI customer support for e-commerce](https://insertchat.com/industries/ecommerce)
- [How to set up human handoff](https://insertchat.com/blog/set-up-human-handoff)
- [InsertChat vs Tidio](https://insertchat.com/alternatives/tidio)
- [InsertChat vs Chatbase](https://insertchat.com/alternatives/chatbase)