# What Is a White-Label Chatbot? For Agencies

Source: https://insertchat.com/glossary/white-label-chatbot

> A white-label chatbot is AI chat software an agency rebrands and sells to clients as its own. Learn what gets branded, how custom domains work, and pricing.

A white-label chatbot is AI chat software that one company builds and another company rebrands and delivers to its own clients. Agencies and consultants use white-label chatbots to offer AI chat, and often AI phone answering, under their own brand, with each client’s assistant showing that client’s name, logo, and colors instead of the software vendor’s.

## How white-label chatbots work

The agency holds the account with the vendor and creates a separate assistant per client, each with its own knowledge, branding, and install code. Deeper white-labeling moves the widget, shared links, and emails onto the agency’s own domain so the vendor’s name doesn’t appear anywhere the client or their customers look.

Commercially, the agency sets its own prices: a setup fee for building the knowledge base and testing, plus a monthly fee per client that covers the platform cost and ongoing improvements. The vendor bills the agency, not the end client.

## Example: an agency serving local dentists

A small marketing agency builds websites for dental practices. It adds a branded assistant to each client’s site, trained on that practice’s services and insurance list, with the practice’s logo and colors. Widgets load from the agency’s own domain, and the agency bills each practice monthly. This scenario is illustrative.

## White label in InsertChat

With InsertChat’s [white label](https://insertchat.com/product/white-label), each client assistant gets its own display name, accent color, avatar, logos, browser icon, knowledge, tone, and phone number. On Growth, Scale, and Enterprise, widgets, shared links, sign-in, and customer emails can run on your own verified domain, set up with a DNS TXT and CNAME record.

Paid plans let your business serve its own customers within plan limits, and you decide how to package and price your services. See the [agency use case](https://insertchat.com/industries/agencies).

## Do clients see the software vendor’s name?

Not on a fully white-labeled setup. The client’s branding appears on the widget, and a custom domain removes the vendor’s domain from widgets, links, and emails.

## Can a white-label chatbot also answer phone calls?

Some platforms include voice. InsertChat client assistants can answer calls on their own number, and US and Canadian clients can forward their existing number.

## Related terms

- [Website chatbot](https://insertchat.com/glossary/website-chatbot): A website chatbot is a chat window on a business’s website where an automated assistant answers visitors’ questions in real time.
- [Chatbot persona](https://insertchat.com/glossary/chatbot-persona): A chatbot persona is the consistent identity an AI assistant presents to customers: its name, tone of voice, level of formality, typical answer length, and, on the phone, its spoken voice and greeting.
- [Iframe embedding](https://insertchat.com/glossary/iframe-embedding): Iframe embedding is placing one web page inside another using an HTML inline frame, so content hosted elsewhere, such as a chat window, map, or booking calendar, appears as part of your page.
- [AI receptionist](https://insertchat.com/glossary/ai-receptionist): An AI receptionist is software that answers a business’s phone calls with a natural, conversational voice.

## Related InsertChat pages

- [White-label AI receptionist and chatbot](https://insertchat.com/product/white-label)
- [InsertChat for agencies](https://insertchat.com/industries/agencies)
- [Pricing and plan limits](https://insertchat.com/pricing)